{"id":42603,"date":"2017-08-09T09:26:40","date_gmt":"2017-08-09T09:26:40","guid":{"rendered":"https:\/\/tradetracker.com\/real-attribution-insights-deep-dive-custom-attribution-model\/"},"modified":"2021-11-27T21:24:13","modified_gmt":"2021-11-27T21:24:13","slug":"real-attribution-insights-deep-dive-custom-attribution-model","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/fi\/real-attribution-insights-deep-dive-custom-attribution-model\/","title":{"rendered":"Real Attribution Insights: The Custom Attribution Model"},"content":{"rendered":"

Advertisers starting with TradeTracker\u2019s Real Attribution have the possibility to choose\u00a0between a variety of models. Five out of the total of six attribution models reward\u00a0touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of \u201cInsights\u201d we will dive into this custom model and\u00a0elaborate on the customisation possibilities and the effects of this custom model.<\/strong><\/p>\n

Within Custom models advertisers can share their commission based on three different elements:\u00a0the Position of the touchpoint, the Site type of the publisher who generated the touchpoint and the\u00a0market segment of the publisher which generated the touch point. The calculation of the commission\u00a0is set up in a way that every element is calculated by granting each element with a specific percentage\u00a0of the commission. This is then distributed according to the distribution model chosen for that\u00a0element. If advertisers decide to include exceptions into any model, the model will also be seen as a\u00a0customised model.<\/p>\n

\"Real<\/p>\n

Why advertisers choose a custom model<\/h2>\n

So far around 50% of the campaigns running with Real Attribution are active with a custom model.\u00a0The reason for the majority choosing the custom model is that it gives them an additional way (next to\u00a0the position of the touchpoint) of rewarding publishers for the value where the advertiser would like\u00a0to see the added value.<\/p>\n

Site Type & Market segment element effects<\/h2>\n

The effects of custom models in which advertisers add additional weight to specific site types or\u00a0market segment is significant. Some noticeable examples:<\/p>\n

– Advertisers who put a lot of emphasis on Bloggers in their site type element have noticed an\u00a0increase of 40% in traffic from Bloggers;
\n–\u00a0Advertisers which set a relatively high weight for Comparison sites experience improved\u00a0advertiser\u2019s positions among their listings and due to the increased eCPC values the number\u00a0of transactions have increased two fold and more;
\n–\u00a0Large retail campaigns setting specific high weights to publisher market segments matching\u00a0their product categories, like Fashion, Electronics, Health & Beauty and Baby & Kids, noticed\u00a0increased placements from publishers within these market segments.<\/p>\n

Effects of Exceptions<\/h2>\n

Within the Custom Attribution model setting an exception to the model is\u00a0an additional possibility. With the two possible exceptions, the advertiser\u00a0can choose to either:<\/p>\n

–\u00a0Exclude an affiliate from being rewarded within the conversion path;
\n–\u00a0Give a publisher (group) a fixed fee if it has the last touchpoint.<\/p>\n

Advertisers use the first exception when integrating their direct CPC and CPM partners within\u00a0their Real Attribution setup. During the initial phase of the integration, they set a no-attribution\u00a0exception for these affiliates to see their role, and their impac t on the conversion paths. During
\nthe second phase, they start moving the CPC\/CPM commissions to CPA by removing the\u00a0exception and paying these publishers on a performance basis as well.<\/p>\n

You may read the detailed PDF document here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertisers starting with TradeTracker\u2019s Real Attribution have the possibility to choose\u00a0between a variety of models. Five out of the total of six attribution models reward\u00a0touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of \u201cInsights\u201d we will dive into this custom model […]<\/p>\n","protected":false},"author":37,"featured_media":42563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2687,41],"class_list":["post-42603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-fi","category-events-fi"],"yoast_head":"\nTradeTracker.com | Real Attribution Insights: The Custom Attribution Model<\/title>\n<meta name=\"description\" content=\"Advertisers starting with TradeTracker\u2019s Real Attribution have the possibility to choose\u00a0between a variety of models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/fi\/wp-json\/wp\/v2\/posts\/42603\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Attribution Insights: The Custom Attribution Model\" \/>\n<meta property=\"og:description\" content=\"Advertisers starting with TradeTracker\u2019s Real Attribution have\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/fi\/real-attribution-insights-deep-dive-custom-attribution-model\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T09:26:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-27T21:24:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/custom_model_flat_01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"8064\" \/>\n\t<meta property=\"og:image:height\" content=\"2631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"pkeckeis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Real Attribution Insights: The Custom Attribution Model\" \/>\n<meta name=\"twitter:description\" content=\"Advertisers starting with TradeTracker\u2019s Real Attribution have the possibility to choose\u00a0between a variety of models. 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