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Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

Holiday Opportunities

Online Shopping Opportunities

June is one of the most active and eventful months of the year for many people. Not only because the sun is showing more often, but also because it is the holiday season. Normally the question immediately arises “What are we going to spend our vacation money on?”, But unfortunately, this year turned out differently than expected. Everyone knows that 2020 has its twists and turns, but this can have a positive side for advertisers.

Because of all events this year, many people are using their holiday money for other things. For example, everyone orders barbecue to go and puts an inflatable pool in their backyards. This gives an opportunity for online advertisers to initiate more sales in certain verticals.

With your campaigns, you can make this summer successful. Now, when the economy is slowly recovering, consumers are eager to spend their money. A lot of money has been saved recently, so naturally, consumers are able to spend their savings on big things like a bathroom renovation or a new garden. Home has also become a much more important matter in everyone’s lives and everyone wants to make it more beautiful and comfortable. In addition, customers also crave fun and are willing to spend on new outfits, gadgets, or a nice gift for family members or friends.

By creating appropriate advertisements and banners, publishers can respond to the current needs of consumers. Do not forget to prepare your campaigns on time. You can contact your Account Manager to help you build and set up creative campaigns for the upcoming period.

Travel Industry Opportunities

A tour through Eastern Europe or sunbathing on the Costa Brava – that was the plan for many travelers, but can no longer be the case this summer. Nevertheless, the borders in Europe will be opening soon and everyone will be able to travel again. The obligation to quarantine for two weeks upon return has also lapsed.

To an advertiser, the coming period offers many new opportunities to initiate sales. At the end of May, many consumers paid their holiday money, so the holidays and outings can be booked again. After months of sitting at home with no social contact, consumers have a need for relaxation away from home. The attention of the consumer can come your way through attractive offers or new banners. Even with consumers who may receive their holiday pay a month later, we see many opportunities. That is the perfect time for last-minute offers. Whether this is midweek in a park, a day at the amusement park, or a culinary weekend away.

By creating appropriate advertisements and banners, publishers can respond to the current needs of consumers. Do not forget to prepare your campaigns on time. You can contact your Account Manager to help you build and set up creative campaigns for the upcoming period.

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