Real Attribution Insights – renewed approach to cashback
Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their business models to adapt to new attributed remuneration models. Not only does this lead to more touchpoints, it has made cashback publishers less dependent on tenancies and increased the overall number of conversions as well! In order to increase performance-based income, publishers now also […]
Read moreTradeTracker continues its global expansion into Mexico
TradeTracker is continuing its fast expansion and growth phase. With operations delivering excellent results for advertisers and affiliates in all existing markets the time has come to enter the Latin-American countries starting from Mexico. The new office will start serving advertisers and affiliates today, 27 June 2017. The expansion means that TradeTracker currently provides its […]
Read moreReal Attribution Insights – attribution window
TradeTracker’s Real Attribution models now provide advertisers with the possibility to reward all touchpoints involved in a conversion path, meaning that publishers are rewarded for their added value at every stage of the consumer journey. Within the Attribution settings advertisers have the possibility to set the Attribution Window length. This window can be any length up to a year, […]
Read moreVote and Win With Us as your Industry Choice of Network | PerformanceIn Awards
As you probably know, TradeTracker has been shortlisted for the biggest international Performance Marketing Event ‘PI Live’ as Best Industry Choice of Network. We’re proud to have been shortlisted, but we strive to win the ‘Industry Choice of Network 2017’ award. TradeTracker asks you to vote for us! What to do: Just click here to […]
Read moreInsights – Real Attribution, from competition to cooperation
Since the launch of Real Attribution there has been a huge shift in the way publishers have been behaving and interacting with each other. As they are now rewarded for adding value through the whole consumer decision making process, they have begun to adopt different promotion methods in campaigns that use Real Attribution. A lot of publishers are […]
Read moreDigital Marketing Awards 2016: TradeTracker Belgium wins big once more with two gold and two silver awards.
Bruges, Belgium, November 18 Continuing last year’s winning streak, the 2nd edition of the Digital Marketing Awards in Belgium proved to be a buzz. During the event the best digital campaigns of the year were crowned for their top performance within their respected categories.
Read morePMI Perfect: Recap and Event Highlights
London, October 31st 2016 Last week October 25-26 TradeTracker.com proudly sponsored Performance Marketing Insights London. We look back at a two-day experience of wrap-ups, stats, trends and takeaways through the eyes of TradeTracker.com with special thanks to photographer Dominique Pascal & the PMI events team. The event had a packed agenda full of informative sessions […]
Read morePMI LONDON COUNTDOWN #PMILDN #TTPMI
The countdown to Performance Marketing Insights is drawing to an end, with only 3 days to go! This year, TradeTracker are a platinum sponsor at PMI, which will be taking place at the Park Plaza Hotel on 25 – 26th October. The line-up promises a two-day performance marketing extravaganza, complete with industry expert led talks, […]
Read moreTradeTracker.com launches revolutionary Conversion Path Tracking tool
LONDON, United Kingdom, 21 September 2016 TradeTracker shakes-up the market by providing detailed insight to publishers on their position in the conversion path. In a market where the last click model is predominantly applied, much effort is made by publishers to obtain that position in the customer journey towards conversion. However, more than 95% of […]
Read moreIndia Affiliate Summit 2016
IAS 2016 in wonderful Delhi In the light of global expansion, a solid TradeTracker team went to Delhi last week to be be part of the India Affiliate Summit, organised by the IAMAI on September 1st and 2nd. Actually, the event site was the well organised Leela Ambience Gurgaon, close to Delhi. This time we were not only […]
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