Real Attribution: Changing consumer behavior

29 March, 2019 by agaranin

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behaviour. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints involved, and the path diversity, will be explored further.