{"id":102852,"date":"2020-03-09T14:38:07","date_gmt":"2020-03-09T14:38:07","guid":{"rendered":"https:\/\/tradetracker.com\/?p=102852"},"modified":"2025-01-10T14:44:07","modified_gmt":"2025-01-10T14:44:07","slug":"kiszamithatatlan-idok-es-teljesitmenyalapu-marketing","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/hu\/kiszamithatatlan-idok-es-teljesitmenyalapu-marketing\/","title":{"rendered":"A kisz\u00e1m\u00edthatatlan id\u0151k \u00e9s a teljes\u00edtm\u00e9ny alap\u00fa marketing"},"content":{"rendered":"<p>A gazdas\u00e1gi \u00e9letben a kisz\u00e1m\u00edthatatlan id\u0151szakok befoly\u00e1solhatj\u00e1k az \u00fczletvitelt, valamint hat\u00e1ssal lehetnek a (marketing) k\u00f6lts\u00e9gvet\u00e9sre \u00e9s az egy\u00e9b \u00fczleti kiad\u00e1sok b\u0151v\u00edt\u00e9s\u00e9re, megoszt\u00e1s\u00e1ra vagy adott esetben korl\u00e1toz\u00e1s\u00e1ra. Ugyanakkor a legalacsonyabb kock\u00e1zat\u00fa kiad\u00e1s, ami minden esetben kiz\u00e1r\u00f3lag a t\u00e9nyleges teljes\u00edtm\u00e9nyen alapul, az Affiliate Marketing. Az al\u00e1bbiakban el is magyar\u00e1zzuk, hogy mi\u00e9rt.<\/p>\n<h3>A koronav\u00edrus \u00e9s a fogyaszt\u00f3i magatart\u00e1s v\u00e1ltoz\u00e1sa<\/h3>\n<p>Elker\u00fclhetetlen. A koronav\u00edrus itt van. A v\u00edrus \u00e1tkelt a kontinenseken, \u00e9s megmutatja hat\u00e1sait a mindennapi \u00e9letben \u00e9s az \u00fczletvitelben is. Hat\u00e1ssal van a gazdas\u00e1gi \u00e9letre, az \u00fczleti tev\u00e9kenys\u00e9gre \u00e9s a fogyaszt\u00f3i magatart\u00e1st is befoly\u00e1solja m\u00e1r szerte a vil\u00e1gban. Fontos meg\u00e9rteni, hogy a koronav\u00edrus terjed\u00e9se milyen m\u00e9rt\u00e9kben befoly\u00e1solja \u00e1ltal\u00e1nos marketing tev\u00e9kenys\u00e9geket, \u00e9s k\u00fcl\u00f6n\u00f6sen az \u00d6n az Affiliate Marketinggel kapcsolatos tev\u00e9kenys\u00e9g\u00e9t.<\/p>\n<p>A \u00a0f\u0151 t\u00e9nyez\u0151, ami n\u00f6veli elad\u00e1sait, a V\u00e1s\u00e1rl\u00f3. Ugyanaz a v\u00e1s\u00e1rl\u00f3, aki egyre ink\u00e1bb v\u00e1lasztja a belt\u00e9ri tart\u00f3zkod\u00e1st ahelyett, hogy kimozdulna, ami azt eredm\u00e9nyezi, hogy a fizikai \u00fczletekben t\u00f6rt\u00e9n\u0151 v\u00e1s\u00e1rl\u00e1s helyett egyre ink\u00e1bb az online v\u00e1s\u00e1rl\u00e1st prefer\u00e1lja. R\u00e1ad\u00e1sul \u00e9szrevehet\u0151 v\u00e1ltoz\u00e1s t\u00f6rt\u00e9nt, mivel a fogyaszt\u00f3k elkezdtek felhalmozni bizonyos term\u00e9keket a kisz\u00e1m\u00edthatatlan id\u0151k k\u00f6vetkezt\u00e9ben megn\u00f6vekedett f\u00e9lelmek miatt. Ez megv\u00e1ltoztatja a fogyaszt\u00f3 ig\u00e9nyeit, de ugyanakkor \u00faj lehet\u0151s\u00e9geket is teremt az \u00d6n v\u00e1llalkoz\u00e1sa sz\u00e1m\u00e1ra, amelyekre reag\u00e1lni kell.<\/p>\n<h3>Alacsony vagy magas kock\u00e1zat? PPC &amp; Display hirdet\u00e9s vs. Teljes\u00edtm\u00e9ny alap\u00fa hirdet\u00e9s<\/h3>\n<p>B\u00e1r n\u00e9h\u00e1ny termel\u00e9si folyamat sz\u00fcnetel \u00e9s a nemzetk\u00f6zi kisz\u00e1ll\u00edt\u00e1sok k\u00e9snek, az affiliate rendszerek tov\u00e1bbra is sz\u00e1rnyalnak ellenben a PPC vagy Display hirdet\u00e9si m\u00f3dokkal.<\/p>\n<p>A PPC \u00e9s display hirdet\u00e9s a v\u00e1s\u00e1rl\u00f3k \u00e9rdekl\u0151d\u00e9s\u00e9n alapul. Ezek a hirdet\u00e9si csatorn\u00e1k arra \u00f6szt\u00f6nzik a fogyaszt\u00f3t, hogy egy olyan hirdet\u00e9sre kattintsanak, ami r\u00e1juk lett c\u00e9lozva demogr\u00e1fiai, \u00e9rdekl\u0151d\u00e9si \u00e9s kor\u00e1bbi keres\u00e9si tev\u00e9kenys\u00e9gek alapj\u00e1n. Jelenleg az a probl\u00e9ma ezekkel a t\u00edpus\u00fa marketing csatorn\u00e1kkal, hogy a megjelen\u00e9si fel\u00fcletek cs\u00f6kken\u00e9s\u00e9vel te fizetsz a fogyaszt\u00f3i tev\u00e9kenys\u00e9gek\u00e9rt an\u00e9lk\u00fcl, hogy az aktu\u00e1lis v\u00e1s\u00e1rl\u00e1si folyamat sikeresen lez\u00e1rulna. Ez a PPC \u00e9s Display hirdet\u00e9si modelleket kock\u00e1zatos befektet\u00e9sekk\u00e9 tette, hiszen Te fizetsz az\u00e9rt, hogy olyan sz\u00fcks\u00e9gletet vagy \u00e9rdekl\u0151d\u00e9st teremts, amit nem tudsz kiel\u00e9g\u00edteni.<\/p>\n<p>A PPC \u00e9s Display kamp\u00e1nyokkal ellent\u00e9tben a Teljes\u00edtm\u00e9ny alap\u00fa marketing az aktu\u00e1lis teljes\u00edtm\u00e9nyt\u0151l f\u00fcgg, \u00edgy ez alacsony kock\u00e1zatot is jelent egy\u00fattal. A \u201enincs v\u00e1s\u00e1rl\u00e1s, nincs fizet\u00e9s\u201d szab\u00e1lyzatunknak k\u00f6sz\u00f6nhet\u0151en csak akkor k\u00f6ltesz hirdet\u00e9sre, ha val\u00f3s tranzakci\u00f3 j\u00f6tt l\u00e9tre. Ha egy term\u00e9k elfogyott vagy m\u00e1r nem el\u00e9rhet\u0151, akkor ez nem jelent sz\u00e1modra negat\u00edv p\u00e9nz\u00fcgyi k\u00f6vetkezm\u00e9nyt.<\/p>\n<p>Ezekben a bizonytalan id\u0151kben egy plusz b\u00f3nusz a TradeTracker Real Attribution modellje. Ha \u00e1tt\u00e9rsz a Real Attribution modellre, tov\u00e1bb n\u00f6veled \u00e9s motiv\u00e1lod az \u00f6sszes olyan kiad\u00f3t, aki valamilyen form\u00e1ban hozz\u00e1j\u00e1rult a v\u00e1s\u00e1rl\u00e1shoz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A gazdas\u00e1gi \u00e9letben a kisz\u00e1m\u00edthatatlan id\u0151szakok befoly\u00e1solhatj\u00e1k az \u00fczletvitelt, valamint hat\u00e1ssal lehetnek a (marketing) k\u00f6lts\u00e9gvet\u00e9sre \u00e9s az egy\u00e9b \u00fczleti kiad\u00e1sok b\u0151v\u00edt\u00e9s\u00e9re, megoszt\u00e1s\u00e1ra vagy adott esetben korl\u00e1toz\u00e1s\u00e1ra. Ugyanakkor a legalacsonyabb kock\u00e1zat\u00fa kiad\u00e1s, ami minden esetben kiz\u00e1r\u00f3lag a t\u00e9nyleges teljes\u00edtm\u00e9nyen alapul, az Affiliate Marketing. Az al\u00e1bbiakban el is magyar\u00e1zzuk, hogy mi\u00e9rt. A koronav\u00edrus \u00e9s a fogyaszt\u00f3i magatart\u00e1s  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":102317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7061],"class_list":["post-102852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-hu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A kisz\u00e1m\u00edthatatlan id\u0151k \u00e9s a teljes\u00edtm\u00e9ny alap\u00fa marketing - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"A gazdas\u00e1gi 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