Category: TradeTracker India

We are pleased to announce that Transavia has expanded their operations with TradeTracker to three new markets, following a positive collaboration since they launched on the network in 2018, the airline is now live in 9 markets across Europe. Thanks to strong results in the Netherlands and France, showing an 800% increase in the number […]

Following Google’s announcement about its new privacy sandbox initiative, and the updates around http:// and https://, Google also made the announcement to make 3rd party cookies obsolete. Following Apple’s Safari and Mozilla’s Firefox, this comes as no surprise that Chrome, the most commonly used browser in many countries, would soon make an announcement about their […]

The day of love and romance is almost upon us! Friday the 14th of February is known to many around the world as Valentine’s Day, a day to celebrate the love we have for our partners, family and friends. Whilst not everyone is too keen on the day from a personal perspective, Valentine’s Day still provides […]

Google has made it no secret that they plan to phase out unsecured content over the next several releases. This started with Chrome 79, released fully in December, and will continue until Chrome 81 is released in March. What this means for any site currently on the web, is content displayed in http:// will no […]

TradeTracker’s newly released Exclusive Voucher Code feature opens up a world of new Affiliate Marketing possibilities. A world in which you can track and reward through voucher codes that are exclusive to your one specific affiliate of choice. A world in which you can expand your Affiliate Marketing strategies to offline platforms, where you can […]

TradeTracker is continuously growing at a fast pace as part of its global expansion plan. With operations delivering outstanding results for advertisers and affiliates in all existing markets – and the introduction of a Real-Attribution model – the time has come to enter the third Latin-American country, Argentina. The new office will serve its products […]

Singles Day is one of the greatest online discount events and a popular holiday that has come over from China. At Alibaba (Ali Express) Singles Day was held for the tenth time this year and again it broke all records. A turnover of 1 billion dollars was realised within 85 seconds from the start. Ultimately […]

TradeTracker is pleased to announce we have been shortlisted for 6 entries in the 2018 International Performance Marketing Awards. Categories include “Best Full Service Network” and “Best Performance Marketing Technology” as well as regional entries spanning the globe. 2018 has seen TradeTracker grow around the world, with new markets allowing us to operate a truly […]

Advertisers starting with TradeTracker’s Real Attribution have the possibility to choose between a variety of models. Five out of the total of six attribution models reward touchpoints based on their position of the path, while the custom model allows for other factors to be considered. In this version of “Insights” we will dive into this custom model […]

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behavior. These changes are apparent at the individual publisher level and also at a global level within TradeTracker. The most noticeable changes to the customer journey, in terms of the number of active publishers, average conversion path length, number of touchpoints […]