{"id":31855,"date":"2016-12-07T05:21:15","date_gmt":"2016-12-07T05:21:15","guid":{"rendered":"https:\/\/tradetracker.com\/in\/about-affiliate-marketing\/"},"modified":"2025-01-09T03:12:53","modified_gmt":"2025-01-09T03:12:53","slug":"about-affiliate-marketing","status":"publish","type":"page","link":"https:\/\/tradetracker.com\/in\/about-affiliate-marketing\/","title":{"rendered":"About Affiliate Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row classes=&#8221;cs-heading&#8221; el_id=&#8221;tt-aam&#8221;][vc_column]<div class=\"row\"><div class=\"vc_col-sm-12\"><div class=\" static-page-intro-text \"><h1  class=\"\">Affiliate marketing explained<\/h1><h2  class=\"\">The basics of Affiliate Marketing are relatively easy to grasp. Understanding the structure of an affiliate network, the relationships you form within them and how to optimise campaigns can only be honed once you understand the fundamental framework of how affiliate marketing works.<\/h2><\/div>\r\n        <\/div>\r\n    <\/div>[\/vc_column][\/vc_row][vc_row classes=&#8221;bg-pattern&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;]<div class=\"space-half\"><\/div>[vc_wp_text]<\/p>\n<h2>History of Affiliate Marketing<\/h2>\n<h3>The Beginning<\/h3>\n<p>The 90s brought upon the technological revolution that enjoyed the introduction of a little something we\u2019re all pretty familiar with called the World Wide Web; although still in its infancy, it didn\u2019t take long for a number of businesses to spring up on the platform to highlight their products and services.<\/p>\n<p>The emerging popularity of search engines during the 90s led to mass organization of websites, making the Web a far easier platform to use and navigate and in-turn opened many doors for the standard everyday user. Many websites sprung up which utilised the ability of being found on search engines to provide an audience with a rich array of information; and for parting with their knowledge, in-time they naturally sought some compensation for doing so. Online advertising was then introduced in the basic models of CPM (cost per thousand impressions), CPC (cost per click) and fixed placement. These conventional models soon started seeing competition from more accountable options such as affiliate marketing.<\/p>\n<h3>Enter Affiliate Marketing<\/h3>\n<p>The monetisation of the web was inevitable, and affiliate marketing would fill the void in a way that no other advertising model could. The key function which proved popular was a \u2018pay for performance\u2019 aspect which utilised a commission model for proven results.<\/p>\n<p>The model first became popular as mainstream e-commerce in 1994, then in 1996 Amazon was the first big name pioneer who capitalised on its rapid growth as online transactions increased year on year. Greater security, access, convenience and competitive pricing have all lead to an upsurge in the industry that only improved as technology grew alongside it.<\/p>\n<h3>The Boom<\/h3>\n<p>Conventional retailers soon realised the number of opportunities which existed online and soon opened online stores to run alongside their physical stores. The value was quickly realised by a number of performance driven industries, who found the low risk commission models as the perfect way to complement their businesses.<\/p>\n<p>Affiliate marketing provided a variety of commission models which allowed a greater implementation across an assortment of web channels as you can now see instances of advertising in web content, email, social media, search engine advertising and much more. The changing nature of the web to providing user-generated content and the rise of the blogger has diversified the way in which people utilise affiliate marketing. Through the introduction of content management systems, email clients and rapid application development tools, they have opened up online opportunities to an array of people who no longer need the technical qualities of an advanced computer programmer.<\/p>\n<p>As practices have evolved even further \u2018affiliate marketing\u2019 is now commonly being referred to as \u2018performance marketing\u2019 to complement the nature of the pay for performance model.<\/p>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner el_class=&#8221;about-guide&#8221; width=&#8221;4\/12&#8243;][vc_wp_text]<\/p>\n<h3>TradeTracker\u2019s Expertise<\/h3>\n<p>After operating in affiliate marketing (also known as performance marketing) for quite a while we\u2019ve accrued a knowledge of all the ins and outs of the industry, so we\u2019ll explain a little of how there came to be a need for affiliate marketing, the key cogs that make up a program, the connections to be made within a network and the endless benefits this can make to an online business.<\/p>\n<h4>Topics<\/h4>\n<ul>\n<li class=\"active\"><a href=\"#\">History<\/a><\/li>\n<li><a class=\"smooth-scroll\" href=\"#what-is\">So, what is Affiliate Marketing?<\/a><\/li>\n<li><a class=\"smooth-scroll\" href=\"#roles\">Roles<\/a><\/li>\n<li><a class=\"smooth-scroll\" href=\"#relation\">Publisher and Advertiser Relationship<\/a><\/li>\n<li><a class=\"smooth-scroll\" href=\"#benefits\">Benefits<\/a><\/li>\n<li><a class=\"smooth-scroll\" href=\"#allin\">All together<\/a><\/li>\n<\/ul>\n<p>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div>[\/vc_column][\/vc_row][vc_row classes=&#8221;about-page about-models bg-pattern&#8221; el_id=&#8221;what-is&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;10\/12&#8243;][vc_wp_text]<\/p>\n<h2 id=\"what-is\">So, what is Affiliate Marketing?<\/h2>\n<p>Affiliate marketing is often applauded for its ability to drive sales. Publishers are only paid when a visitor to their site is redirected to an advertiser\u2019s site to then make a sale or takes a path to perform a desired action. This model ensures little to no risk taken by the advertiser, while publishers have the freedom to place creatives and utilise a variety of channels of their choice. Traditionally CPC (cost per click) and CPM (cost per mille) were the formative models of online advertising and was perfectly adequate during the web\u2019s emergence. As online marketers became smarter though, they sought a more accountable approach. Affiliate marketing brought with it the ethos that ensured a benefit from only results and didn\u2019t value interactions which did not lead to conversion. [\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;119589&#8243; img_size=&#8221;full&#8221; el_class=&#8221;svg-height hide-mobile&#8221;][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div>[vc_row_inner][vc_column_inner][vc_single_image image=&#8221;167125&#8243; img_size=&#8221;1120&#215;318&#8243; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div><header><p  style=\"color:#ffffff\" class='tt_composer tt_subheading'>The two key conversion models which affiliate marketing embraces include:<\/p><\/header>[vc_row_inner][vc_column_inner el_class=&#8221;about-block aleft&#8221; width=&#8221;1\/2&#8243;][vc_wp_text] CPS (cost per sale), where a publisher is rewarded when a site visitor is redirected to an advertiser\u2019s site by the publisher, then makes a purchase. For example, a visitor browsing a website\u2019s watch review, clicks on an ad, and then makes a purchase on the advertiser\u2019s webshop. A commission is then rewarded to the original publishing website. [\/vc_wp_text][\/vc_column_inner][vc_column_inner el_class=&#8221;about-block aleft&#8221; width=&#8221;1\/2&#8243;][vc_wp_text] CPL (cost per lead) is once a publisher\u2019s site visitor is referred to an advertiser, then enters and submits their personal details. This qualifies as a lead. For example, a visitor browsing a publishers website, clicks on an ad and then submits their details on the advertiser\u2019s site. A commission is then rewarded to the original publishing website. [\/vc_wp_text][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div>[\/vc_column][\/vc_row][vc_row classes=&#8221;about-page sec-diff nooverflow bg-pattern&#8221; el_id=&#8221;roles&#8221;][vc_column]<header><h2 class=\" tt_composer\" >The affiliate marketing model is composed of four distinct roles:<\/h2><\/header>[vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<div class=\"about-role-wrap\">\n<div class=\"about-textwrap\">\n<h3>The Advertiser<\/h3>\n<p>The key trait of the advertiser is that they host the webshop which provides goods and\/or services, and is seeking to host their advertisements on other sites. They provide the creatives for publishers to place on their sites for audiences to interact with, and then travel through to their own webshop with aim of transactional growth.<\/p>\n<\/div>\n<div class=\"ttsymbol scaling floating advertisers\"><\/div>\n<\/div>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<div class=\"about-role-wrap\">\n<div class=\"about-textwrap\">\n<h3>The Publisher<\/h3>\n<p>Can be an individual or a company which promotes an advertiser\u2019s product or service on their website to earn a commission. Once an advertiser has chosen to work with a publisher, they are then granted access to all the advertisers\u2019 creatives which they can then integrate with their content regardless of the channels preferred, even including offline.<\/p>\n<\/div>\n<div class=\"ttsymbol floating publishers\"><\/div>\n<\/div>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text]<\/p>\n<div class=\"about-role-wrap\">\n<div class=\"about-textwrap\">\n<h3>The Consumer<\/h3>\n<p>A visitor who navigates down a segmented path and fulfills objectives at each stage. After clicking a creative on a publisher\u2019s channel, they are then transferred to the advertiser\u2019s site where they fulfil a desired action. Most commonly the action will involve making a purchase or completing a form.<\/p>\n<\/div>\n<div class=\"ttsymbol floating consumers\"><\/div>\n<\/div>\n<p>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_wp_text]<\/p>\n<div class=\"about-role-wrap alt\">\n<div class=\"about-textwrap\">\n<h3>Affiliate Network<\/h3>\n<p>The intermediary facilitating the relationship between advertisers and publishers. They provide the meeting place for both, and enable them to access and post the creatives they need. This is the role of TradeTracker, who provide the leading abilities for clients to optimise their online advertising. We handle the fundamentals such tracking transactions and as pay-outs, but also extend to offering advanced insights and an account management service to help achieve the perfect approach to your affiliate marketing.<\/p>\n<\/div>\n<div class=\"ttsymbol scaling network\"><\/div>\n<\/div>\n<p>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;relation&#8221;][vc_column]<div class=\"space\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][vc_single_image image=&#8221;171420&#8243; img_size=&#8221;full&#8221; el_class=&#8221;hide-mobile&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;10\/12&#8243;][vc_wp_text title=&#8221;The Nature of a Publisher and Advertiser Relationship&#8221;] The performance model fosters a mutual benefit when both parties succeed. It is in the best interest of the advertiser to see the publisher perform well, and vice-versa. Therefore, it is important that there is an open and honest relationship between the two with an emphasis on collaboration [\/vc_wp_text][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text title=&#8221;Clarity&#8221;] A level of transparency should be maintained through all interactions, as an upfront approach goes a long way to building viable relationships with publishers. Publishers can feel comfortable knowing they are receiving a humble slice of the pie and not being taken advantage of. [\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text title=&#8221;Adaptability&#8221;] Advertisers should be flexible and listen to any suggestions that their publishers have to offer, as some of the best ideas can come from those who are on the front line. Publishers shouldn\u2019t be treated holistically but individually or organised into segments for a more targeted approach \u2013 an extension of your salesforce. [\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text title=&#8221;Information&#8221;] Through following the insights accumulated over time, both parties are consistently evolving their approach to dive into new opportunities and any trends which are being observed. A campaign is never set in stone and should be evolving over time following the process of \u2018testing, evaluation and optimisation\u2019. [\/vc_wp_text][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div>[\/vc_column][\/vc_row][vc_row classes=&#8221;about-page about-benefits bg-pattern&#8221; el_id=&#8221;benefits&#8221;][vc_column]<div class=\"space\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_wp_text title=&#8221;Affiliate Marketing Benefits&#8221;] There is a number of benefits which can differ depending on the affiliate marketing approach you wish to take. However, there does exist a few which you can be utilised no matter the campaign you employ. [\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_single_image image=&#8221;171394&#8243; el_class=&#8221;svg-height hide-mobile&#8221;][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text title=&#8221;Easy Implementation&#8221;] Setup is easy and just takes a moment of your time. As a new and valued customer you\u2019re assured of qualified guidance throughout the implementation process. Our goal is to get you started with confidence. [\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text title=&#8221;Multichannel Approach&#8221;] There\u2019s no limit to the number of ways you can implement a campaign. Combining different channels from content sites, to social media and even hybrid models. Armed with so many options and evolving technology, there\u2019s always a path ready to be explored. [\/vc_wp_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_wp_text title=&#8221;Diversify Revenue Streams&#8221;] Hone your skills within one field, then apply them in multiple ways. There\u2019s a huge collection of ways in which campaigns can be employed, so there\u2019s an endless number of pathways to making an income [\/vc_wp_text][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div>[vc_row_inner][vc_column_inner][vc_wp_text] In the eyes of an advertiser, the benefits include the targeted traffic of a relevant audience, an ability to utilise a virtual sales force of affiliates and the optimal return on investment as they only pay once desired results are achieved. For publishers, it\u2019s a simple story of flexibility. They have complete freedom to choose the channel which works best in approaching their audience and can experiment with a variety of advertisers, creatives and their own content to hone their plan of attack. [\/vc_wp_text][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div>[\/vc_column][\/vc_row][vc_row classes=&#8221;bg-pattern&#8221; el_id=&#8221;allin&#8221;][vc_column]<div class=\"space\"><\/div>[vc_wp_text title=&#8221;All Together&#8221;] There is no other approach to online advertising that is so focused on ensuring results than affiliate marketing and at TradeTracker our aim is ensuring your potential is reached. We offer a completely transparent platform, optimisation of results, and collaborative relationships; all while utilising the leading technology in the market. We cater to both advertisers and publishers, valuing both equally as key components to compiling the most credible network online. Now you\u2019re equipped with a basic understanding of affiliate marketing you\u2019re ready to become a TradeTracker advertiser or publisher! If you have any further thoughts be sure to drop us a line and we will answer any burning questions! [\/vc_wp_text]<div class=\"space\"><\/div>[\/vc_column][\/vc_row][vc_row classes=&#8221;cta bg-pattern&#8221; el_id=&#8221;ctaaam&#8221;][vc_column]<div class=\"row\"><div class=\"vc_col-sm-12\"><h2 class=\"get_started\" style=\"color:#ffffff\">Ready to Take the Next Step?<\/h2><p style=\"color:#ffffff\">We are a team of result driven affiliate junkies, devoted to performance and always looking to make the advertising world a better place. Reach out and learn how we can kick-start your online business.<\/p><\/div><\/div><div class=\"space\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;cta-block merchant no-bg-cta&#8221; width=&#8221;4\/12&#8243;][vc_btn title=&#8221;Sign up as Advertiser&#8221; style=&#8221;classic&#8221; color=&#8221;white&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Fmerchant.tradetracker.com%2Fportal%2FadvertiserBrochure%3Floc%3Den_IN&#8221; el_class=&#8221;theme-btn btn-style-one text-center tdecn&#8221;][vc_raw_html el_class=&#8221;force-white-text&#8221;]JTNDc3BhbiUyMGNsYXNzJTNEJTIybGluay1zZXAlMjIlM0Utb3ItJTNDJTJGc3BhbiUzRQ==[\/vc_raw_html]<div class=\"row\"><div class=\"vc_col-sm-12\"><p><a class=\"textlink force-white-text\" href=\"\/in\/advertisers\/\">Read about Advertisers<\/a><\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;cta-block publisher no-bg-cta&#8221; width=&#8221;4\/12&#8243;][vc_btn title=&#8221;Sign up as Publisher&#8221; style=&#8221;classic&#8221; color=&#8221;white&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Faffiliate.tradetracker.com%2Fsignup%2Fstep1%3Floc%3Den_IN|||&#8221; el_class=&#8221;theme-btn btn-style-one text-center tdecn&#8221;][vc_raw_html el_class=&#8221;force-white-text&#8221;]JTNDc3BhbiUyMGNsYXNzJTNEJTIybGluay1zZXAlMjIlM0Utb3ItJTNDJTJGc3BhbiUzRQ==[\/vc_raw_html]<div class=\"row\"><div class=\"vc_col-sm-12\"><p><a class=\"textlink force-white-text\" href=\"\/in\/publishers\/\">Read about Publishers<\/a><\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner]<div class=\"space\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row classes=&#8221;cs-heading&#8221; el_id=&#8221;tt-aam&#8221;][vc_column][\/vc_column][\/vc_row][vc_row classes=&#8221;bg-pattern&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_wp_text] History of Affiliate Marketing The Beginning The 90s brought upon the technological revolution that enjoyed the introduction of a little something we\u2019re all pretty familiar with called the World Wide Web; although still in its infancy, it didn\u2019t take long for a number of businesses to spring up on the  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-red.php","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-31855","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>About Affiliate Marketing | TradeTracker<\/title>\n<meta name=\"description\" content=\"An introduction to affiliate marketing and all the information you&#039;ll need to understand the key roles and their contribution to the network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/in\/wp-json\/wp\/v2\/pages\/31855\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Affiliate Marketing TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"An introduction to affiliate marketing and all the information\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/in\/about-affiliate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate Marketing | Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-09T03:12:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/12\/tradetracker-logo-square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"About Affiliate Marketing\" \/>\n<meta name=\"twitter:description\" content=\"[vc_row classes=&quot;cs-heading&quot; 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