{"id":118343,"date":"2020-09-01T13:56:00","date_gmt":"2020-09-01T13:56:00","guid":{"rendered":"https:\/\/tradetracker.com\/?p=118343"},"modified":"2020-09-01T13:56:00","modified_gmt":"2020-09-01T13:56:00","slug":"limportanza-dei-publisher-tecnologici-nel-publisher-mix-della-propria-campagna","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/limportanza-dei-publisher-tecnologici-nel-publisher-mix-della-propria-campagna\/","title":{"rendered":"L\u2019importanza dei publisher tecnologici nel publisher mix della propria campagna"},"content":{"rendered":"

\"\"<\/p>\n

Uno dei vantaggi per gli Advertiser di attivare un programma di affiliazione consiste nell\u2019avere a disposizione numerose possibilit\u00e0 per massimizzare i propri risultati.<\/p>\n

Oltre ai canali pi\u00f9 conosciuti del couponing, cashback, loyalty, email marketing e search advertising, risulta essere decisivo quello dei publisher tecnologici che svolgono attivit\u00e0 di Retargeting.<\/p>\n

Cosa \u00e8 il Retargeting e perch\u00e9 \u00e8 importante?<\/strong><\/h2>\n

Sicuramente ti sar\u00e0 capitato di visitare un sito, guardare un prodotto e poi, una volta abbandonato il sito, di ritrovarlo tra gli annunci e i post sponsorizzati sui social oppure su altri siti. Questo succede perch\u00e9 \u00e8 attivato il Retargeting.<\/p>\n

Il Retargeting \u00e8 un tipo di advertising che offre la possibilit\u00e0 di raggiungere tutti gli utenti che hanno visitato il tuo sito ma che non hanno finalizzato un acquisto. Attivare una campagna di retargeting \u00e8 importante, dato che solo il 2% degli utenti converte durante la prima visita. Invece, grazie al retargeting, \u00e8 possibile ricondurre di nuovo sul tuo e-commerce il 98% di potenziali clienti che non hanno effettuato un acquisto al primo contatto.<\/p>\n

Inserire tra gli editori attivi sul proprio programma di affiliazione TradeTracker, i partner tecnologici che offrono questo tipo di servizio \u00e8 dunque pi\u00f9 che vantaggioso. I benefici si traducono esplicitamente in un aumento della brand awarness e nello sviluppo della parte medio-alta del funnel del percorso di conversione.<\/p>\n

L\u2019Advertiser usufruir\u00e0 di un servizio in un\u2019ottica a performance puro, pagher\u00e0 solo le commissioni generate per gli ordini approvati e non sar\u00e0 richiesto alcun costo di attivazione per la sua implementazione. L\u2019implementazione \u00e8 facile e veloce. Tutta l\u2019attivit\u00e0 sar\u00e0 inoltre facilmente monitorabile dal pannello della piattaforma TradeTracker, dove \u00e8 possibile scaricare reportistiche dettagliate ed aggiornate in tempo reale.<\/p>\n

Questi publisher riescono, su indicazione dell\u2019inserzionista, a configurare il giusto assetto degli strumenti di retargeting per non cannibalizzare il traffico sul sito in aggiunta, saranno in grado di portare avanti le proprie attivit\u00e0 anche laddove siano presenti altri player di settore.<\/p>\n

Infine, si potranno impostare campagne dinamiche o statiche sulla base delle esigenze del cliente.<\/p>\n

I risultati registrati a seguito dell\u2019integrazione di una campagna di retargeting portano ad un incremento di almeno del 30% delle conversioni. Numerosi clienti TradeTracker hanno gi\u00e0 deciso di attivare questo canale tramite il network e di monitorarne costantemente i risultati.<\/p>\n

Cosa aspetti? Contatta il tuo account manager e collabora con i leader di settore che ogni giorno lavorano con TradeTracker.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Uno dei vantaggi per gli Advertiser di attivare un programma di affiliazione consiste nell\u2019avere a disposizione numerose possibilit\u00e0 per massimizzare i propri risultati. Oltre ai canali pi\u00f9 conosciuti del couponing, cashback, loyalty, email marketing e search advertising, risulta essere decisivo quello dei publisher tecnologici che svolgono attivit\u00e0 di Retargeting. Cosa \u00e8 il Retargeting e perch\u00e9 […]<\/p>\n","protected":false},"author":69,"featured_media":118344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1468,2570],"class_list":["post-118343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-tradetracker","category-editori"],"yoast_head":"\nL\u2019importanza dei publisher tecnologici nel publisher mix della propria campagna - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Uno dei vantaggi per gli Advertiser di attivare un programma di affiliazione consiste nell\u2019avere a disposizione numerose possibilit\u00e0 per massimizzare i propri risultati. 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