{"id":123528,"date":"2020-11-18T10:32:34","date_gmt":"2020-11-18T10:32:34","guid":{"rendered":"https:\/\/tradetracker.com\/?p=123528"},"modified":"2025-01-10T13:22:16","modified_gmt":"2025-01-10T13:22:16","slug":"health-pharma-lo-scenario-del-2020","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/health-pharma-lo-scenario-del-2020\/","title":{"rendered":"Health & Pharma: lo scenario del 2020"},"content":{"rendered":"

\"\"<\/p>\n

Ogni mese, su TradeTracker, sbarcano nuove farmacie online e siamo orgogliosi di poter accompagnare questo tipo di e-commerce nella loro scalata verso il successo!<\/p>\n

A questo proposito, abbiamo partecipato all\u2019evento Netcomm dedicato all\u2019evoluzione digitale del settore Health & Pharma<\/em>.<\/p>\n

Sono stati condivisi dati e scenari interessanti, estrapolati dal Digital Health & Pharma Report 2020.<\/strong> La pubblicazione che raccoglie una sintesi dei risultati delle ricerche condotte nel 2020.<\/p>\n

 <\/p>\n

Digital Health & Pharma Report 2020<\/strong><\/h3>\n

L\u2019Health & Pharma ha registrato, rispetto all\u2019anno scorso, un incremento dei consumatori online pari al 72%. Su 27 milioni di persone che hanno acquistato in rete (prodotti, beni e servizi), 17 milioni hanno inserito nel carrello prodotti farmaceutici e dedicati alla salute. Di questi, 5 milioni sono \u201cabitudinari\u201d e tendono ad acquistare pi\u00f9 volte l\u2019anno.<\/p>\n

Il valore del mercato on-line di H&P \u00e8 stimato pari a 1,22 miliardi \u20ac, in crescita dell\u201987% rispetto al 2019.<\/u><\/p>\n

Gli acquirenti abituali di farmaci e prodotti per la salute si concentrano maggiormente nelle fasce d\u2019et\u00e0 centrali, tra i 45 e i 54 anni. Il bacino di acquirenti \u00e8 pi\u00f9 sbilanciato verso la popolazione femminile (55%). A livello territoriale, vi \u00e8 una maggiore concentrazione geografica degli acquirenti online nelle regioni del nord est.<\/p>\n

Le categorie Health & Pharma maggiormente acquistate online sono \u00abVitamine e integratori\u00bb, \u00abCreme e Pomate\u00bb e \u00abProdotti naturali\u00bb e al quarto posto compare la categoria dei farmaci generici.<\/p>\n

Nonostante il tipo di prodotto abbia, da sempre, avuto una propensione verso il ritiro in negozio, la maggior parte dei consumatori del 2020 ha affermato preferire ricevere la merce direttamente a casa, complice anche, ovviamente, la pandemia. L\u2019atteggiamento generale degli acquirenti online di prodotti per la salute \u00e8 guidato da considerazioni legate alla convenienza economica (36,7%), alla comodit\u00e0 (18,1%) e alla disponibilit\u00e0 di offerte speciali (16%).<\/p>\n

Se sei un operatore del settore o semplicemente vuoi saperne di pi\u00f9, a questo link<\/strong><\/a> trovi i video, le slide e il report completo che puoi scaricare iscrivendoti al sito.<\/p>\n

Considerando tutti questi dati \u00e8 importante stare al passo coi tempi e ottimizzare sempre di pi\u00f9 la promozione degli e-commerce farmaceutici, protagonisti principali di questo scenario.<\/p>\n

Se hai una farmacia online e non sei ancora un nostro advertiser e unisciti a TradeTracker!<\/p>\n

Se invece sei gi\u00e0 uno di noi, ricorda di non trascurare mai la collaborazione con i publisher.<\/p>\n

 <\/p>\n

I consigli?!<\/h3>\n

-aggiorna periodicamente i materiali promozionali (codici sconto e offerte sono i pi\u00f9 utilizzati)<\/p>\n

-assicurati che il feed dei prodotti sia sempre aggiornato<\/p>\n

-premia i top publisher con aumenti commissionali, codici sconto esclusivi o budget extra, in modo che possano dare al tuo e-commerce una maggiore visibilit\u00e0<\/p>\n

Per qualsiasi necessit\u00e0, il tuo account \u00e8 al tuo fianco!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ogni mese, su TradeTracker, sbarcano nuove farmacie online e siamo orgogliosi di poter accompagnare questo tipo di e-commerce nella loro scalata verso il successo! A questo proposito, abbiamo partecipato all\u2019evento Netcomm dedicato all\u2019evoluzione digitale del settore Health & Pharma. Sono stati condivisi dati e scenari interessanti, estrapolati dal Digital Health & Pharma Report 2020. La […]<\/p>\n","protected":false},"author":69,"featured_media":123423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1749,1657],"class_list":["post-123528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagne-2","category-ttnews"],"yoast_head":"\nHealth & Pharma: lo scenario del 2020 - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Ogni mese, su TradeTracker, sbarcano nuove farmacie online e siamo orgogliosi di poter accompagnare questo tipo di e-commerce nel loro successo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/it\/wp-json\/wp\/v2\/posts\/123528\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Health & Pharma: lo scenario del 2020 TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Ogni mese, su TradeTracker, sbarcano nuove farmacie online e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/it\/health-pharma-lo-scenario-del-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-18T10:32:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-10T13:22:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/11\/TT_IT-blog-visual_Digital-Health-and-Pharma_2020@2x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Health & Pharma: lo scenario del 2020\" \/>\n<meta name=\"twitter:description\" content=\" Ogni mese, su TradeTracker, sbarcano nuove farmacie online e siamo orgogliosi di poter accompagnare questo tipo di \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/11\/TT_IT-blog-visual_Digital-Health-and-Pharma_2020@2x-1200x500.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/it\/health-pharma-lo-scenario-del-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/it\/health-pharma-lo-scenario-del-2020\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/it\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Health & Pharma: lo scenario del 2020\",\"datePublished\":\"2020-11-18T10:32:34+00:00\",\"dateModified\":\"2025-01-10T13:22:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/it\/health-pharma-lo-scenario-del-2020\/\"},\"wordCount\":435,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/it\/health-pharma-lo-scenario-del-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2020\/11\/TT_IT-blog-visual_Digital-Health-and-Pharma_2020@2x.jpg\",\"keywords\":[\"Farmacie\",\"Health & Pharma\",\"TradeTracker\"],\"articleSection\":[\"Campagne\",\"TradeTracker News\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/it\/health-pharma-lo-scenario-del-2020\/\",\"url\":\"https:\/\/tradetracker.com\/it\/health-pharma-lo-scenario-del-2020\/\",\"name\":\"Health & Pharma: lo scenario del 2020 - 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