{"id":123839,"date":"2020-11-24T11:42:47","date_gmt":"2020-11-24T11:42:47","guid":{"rendered":"https:\/\/tradetracker.com\/?p=123839"},"modified":"2025-01-10T12:59:26","modified_gmt":"2025-01-10T12:59:26","slug":"e-commerce-e-settore-alimentare","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/e-commerce-e-settore-alimentare\/","title":{"rendered":"E-commerce e settore alimentare: una panoramica delle tendenze pi\u00f9 recenti"},"content":{"rendered":"

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La pandemia e le sue immediate azioni per contenerla hanno modificato in maniera consistente le modalit\u00e0 di fare acquisti degli italiani. In un primo momento ci\u00f2 \u00e8 accaduto per necessit\u00e0, a causa del lockdown, in seguito per\u00f2 questa pratica ha subito una trasformazione. Da episodio eccezionale obbligato \u00e8 diventata una vera e propria abitudine. Ora i consumatori hanno preso familiarit\u00e0 con queste nuove pratiche di spesa.<\/p>\n

Settore alimentare e Covid19, i dati parlano chiaro!<\/strong><\/h4>\n

Il settore alimentare \u00e8 tra i protagonisti nella crescita e diffusione dell\u2019e-commerce nei mesi della pandemia e nel periodo successivo. La\u00a0penetrazione dell\u2019alimentare nell\u2019online\u00a0\u00e8, infatti, pressoch\u00e9 raddoppiata durante il lockdown<\/strong>, periodo nel quale il\u00a017,2%\u00a0dei consumatori ha acquistato almeno una volta attraverso il web, come rivela un rapporto di IRI per Netcomm.<\/p>\n

 <\/p>\n

La Spesa alimentare online sta diventando un\u2019abitudine consolidata degli italiani, <\/em><\/strong>infatti il 36% degli utenti che ha sperimentato l\u2019esperienza durante il lockdown ha praticato questa modalit\u00e0 di acquisto anche nei mesi successivi.<\/p>\n

Il 2020 ha visto un\u2019esplosione nelle\u00a0vendite digitali di prodotti confezionati di largo consumo<\/strong>, che settimanalmente hanno mantenuto una\u00a0crescita che non \u00e8 mai scesa sotto il 50%, con il canale virtuale che ha raggiunto\u00a0picchi del 288%<\/strong>.<\/p>\n

Il boom dei canali digitali nel settore dell\u2019e-grocery si deve soprattutto all\u2019adozione di nuove modalit\u00e0 di acquisto dei prodotti<\/strong>: la necessit\u00e0 di mantenere il distanziamento sociale e contemporaneamente di garantire il servizio ha determinato l\u2019affermarsi del click and collect<\/em><\/strong>, ovvero il ritiro in negozio della merce acquistata online; sistema che nelle quote di vendita ha superato il 15% durante il lockdown (era l\u20198,3% nel 2019) e si \u00e8 attestato di poco sotto al 13% nella fase successiva. La crescita nell\u2019adozione di questo modello di acquisto dagli e-shopper si deve principalmente alla convenienza e alla velocit\u00e0 rispetto all\u2019home delivery.<\/p>\n

In sintesi queste sono alcune delle tendenze principali in atto nel settore Food&Beverage; per un approfondimento pi\u00f9 dettagliato a questo link<\/strong><\/a> \u00e8 possibile trovare un\u2019esposizione pi\u00f9 ampia dei dati condivisi su questo tema.<\/p>\n

 <\/p>\n

Considerando questi dati e le buone prospettive di crescita del settore Food sul canale on-line anche l\u2019affiliation marketing si rivela un ottimo strumento per ampliare e consolidare la presenza online degli store di alimenti e bevande.<\/p>\n

A questo proposito, per trarre il massimo dall\u2019attivit\u00e0 a performance, si consiglia di strutturare un percorso condiviso con gli affiliati, comunicando loro con chiarezza la strategia dell\u2019e-commerce, oppure semplicemente condividendo maggiori dettagli sui prodotti best seller del negozio.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La pandemia e le sue immediate azioni per contenerla hanno modificato in maniera consistente le modalit\u00e0 di fare acquisti degli italiani. In un primo momento ci\u00f2 \u00e8 accaduto per necessit\u00e0, a causa del lockdown, in seguito per\u00f2 questa pratica ha subito una trasformazione. Da episodio eccezionale obbligato \u00e8 diventata una vera e propria abitudine. Ora […]<\/p>\n","protected":false},"author":69,"featured_media":123449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1657,39,1441],"class_list":["post-123839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ttnews","category-non-categorizzato","category-webemarketing"],"yoast_head":"\nE-commerce e settore alimentare: una panoramica delle tendenze pi\u00f9 recenti - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Questi aspetti hanno modificato in maniera consistente le modalit\u00e0 di fare acquisti degli italiani. 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