{"id":1503,"date":"2015-03-03T10:35:45","date_gmt":"2015-03-03T09:35:45","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=1503"},"modified":"2020-06-12T11:00:18","modified_gmt":"2020-06-12T11:00:18","slug":"5-passi-da-evitare-nel-marketing-mobile","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/5-passi-da-evitare-nel-marketing-mobile\/","title":{"rendered":"5 passi da evitare nel Marketing Mobile"},"content":{"rendered":"

Il marketing mobile<\/strong> ha un incredibile potenziale. Basta pensare che solo negli USA sono stati stanziati 12 miliardi di dollari entro il 2016. Le aziende stanno investendo molto; tuttavia queste devono evitare cinque passi per non sprecare tempo e denaro.<\/p>\n

    \n
  1. Non Risparmiare sul Design Responsive<\/strong>: un aspetto importante \u00e8 far s\u00ec che le strutture web siano ottimizzate per il mobile, in modo da garantire all\u2019utente di vedere la stessa cosa su qualsiasi dispositivo.<\/li>\n
  2. Target degli utenti errato<\/strong>: prima di avviare una qualsiasi campagna mobile \u00e8 rilevante avere come obiettivo il target di utenti a cui ci si vuol riferire. Prima di spendere tanti soldi, diventa fondamentale identificare il pubblico e le sue preferenze.<\/li>\n
  3. Non trascurare i dati di analytics<\/strong>: ancor pi\u00f9 dei contenuti tradizionali del marketing, \u00e8 importante che le richieste di mobile marketing non trascurino i dati di analytics. Un\u2019accurata analisi dei dati permette di capire a quale targeting e a quali piattaforme ci si pu\u00f2 rivolgere, perfezionare le campagne e determinare il ROI. Questa ricchezza di informazioni permetter\u00e0 di risparmiare tempo e denaro.<\/li>\n
  4. Trascurare la promozione su pi\u00f9 piattaforme<\/strong>: diventa di fondamentale importanza riuscire a combinare l\u2019advertising mobile con i social media e le app. Le campagne pubblicizzate su multicanali saranno sempre performanti. Riunire i social media, la pubblicit\u00e0 e l\u2019accesso mobile non \u00e8 un\u2019impresa facile, ma trovando la formula giusta si riuscir\u00e0 ad avere risultati produttivi.<\/li>\n
  5. Ridurre il numero dei salti degli utenti sull\u2019interfaccia<\/strong>: all\u2019interno di un\u2019applicazione o di un sito web ci possono essere tanti collegamenti. Rendere usabile e semplice l\u2019applicazione per ridurre il numero dei salti degli utenti sull\u2019applicazione diventa determinante in modo da permettere all\u2019utente di focalizzare l\u2019attenzione su ci\u00f2 che sta cercando, senza perdere tempo. Utilizzare coupon o codici sconto sull\u2019applicazione \u00e8 una buona idea.<\/li>\n<\/ol>\n

    Adattare le strategie per il piccolo schermo \u00e8 la parte pi\u00f9 difficile; diventa di rilevante importanza riuscire a mettersi nei panni dell\u2019utente per pianificare le campagne.<\/p>\n

    Indipendentemente da come si sceglie di implementare una strategia di mobile marketing, i passi falsi critici elencati qui devono essere evitati.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Il marketing mobile ha un incredibile potenziale. Basta pensare che solo negli USA sono stati stanziati 12 miliardi di dollari entro il 2016. Le aziende stanno investendo molto; tuttavia queste devono evitare cinque passi per non sprecare tempo e denaro. Non Risparmiare sul Design Responsive: un aspetto importante \u00e8 far s\u00ec che le strutture web […]<\/p>\n","protected":false},"author":69,"featured_media":1504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1717,39],"class_list":["post-1503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arch","category-non-categorizzato"],"yoast_head":"\n5 passi da evitare nel Marketing Mobile - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Il marketing mobile ha un incredibile potenziale. Basta pensare che solo negli USA sono stati stanziati 12 miliardi di dollari entro il 2016. 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