{"id":1530,"date":"2015-03-17T13:14:27","date_gmt":"2015-03-17T12:14:27","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=1530"},"modified":"2020-06-12T14:44:28","modified_gmt":"2020-06-12T14:44:28","slug":"instagram-e-le-commerce-2","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/instagram-e-le-commerce-2\/","title":{"rendered":"Instagram e l\u2019e-commerce"},"content":{"rendered":"<p>Le aziende stanno cercando di sfruttare la forza social della piattaforma <strong>Instagram<\/strong>.<\/p>\n<p>Nell\u2019ambito degli <strong>e-Commerce<\/strong>, Instagram sta fornendo agli utenti un\u2019esperienza pi\u00f9 coinvolgente per quanto riguarda il processo d\u2019acquisto; una foto ben riuscita e in target con il prodotto permette di conquistare l\u2019utente.<\/p>\n<p>I motivi che spingono ad usare questo social nel contesto degli e-commerce sono:<\/p>\n<p><strong>Integrazione di fotografie di Instagram sul proprio e-commerce tramite il widget:\u00a0 <\/strong>integrare le foto scattate dagli utenti mentre indossano capi d\u2019abbigliamento o accessori del brand con l\u2019utilizzo di un hastag legato al brand permette alle foto di essere aggregate automaticamente all\u2019interno del sito.<\/p>\n<p><strong>\u00a0Pubblicare foto che mostrano l\u2019utilizzo del prodotto nella vita di tutti i giorni<\/strong>: l\u2019utilizzo di questa strategia permette di mostrare ai consumatori un\u2019idea di come possono utilizzare i prodotti in vendita.<\/p>\n<p><strong>Mostrare i prodotti che compongono il catalogo del proprio eCommerce<\/strong> <strong>con una luce diversa<\/strong>: usare dei filtri sul contenuto della foto per dare originalit\u00e0 e creativit\u00e0 alla rappresentazione.<br \/>\n<strong>Inserire un link al proprio sito all\u2019interno del profilo<\/strong>: Instagram non consente l\u2019inserimento di link all\u2019interno delle foto e dei commenti; di conseguenza l\u2019unico spazio che pu\u00f2 contribuire a portare traffico al sito \u00e8 la home del profilo.<\/p>\n<p><strong>Pubblicare immagini del \u201cdietro le quinte\u201d<\/strong>: per costruire un legame solido tra utente e l\u2019azienda e rendere gli utenti partecipi alla cultura aziendale, \u00e8 interessante fotografare da dietro le quinte un evento o un processo di produzione del prodotto.<br \/>\n<strong>Utilizzo di hashtag rilevanti<\/strong>: la forza di Instagram \u00e8 basata sull\u2019utilizzo di hashtag, in modo da poter categorizzare le immagini e ottimizzarne la diffusione per conquistare nuovi follower con interessi comuni a quelli dell\u2019azienda in questione. Diventa fondamentale scegliere con cura l\u2019hashtag da utilizzare.<br \/>\n<strong>Creazione di contest fotografici<\/strong>.<br \/>\nInstagram \u00e8 una piattaforma che si presta molto bene alla creazione di contest. I concorsi sono un\u2019ottima soluzione per accrescere la base utenti e sviluppare <em>awareness<\/em> (ossia la conoscenza della marca, definisce la capacit\u00e0 di una domanda di identificare un particolare brand).<\/p>\n<p>Source<\/p>\n<p>insidemarketing.it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le aziende stanno cercando di sfruttare la forza social della piattaforma Instagram. Nell\u2019ambito degli e-Commerce, Instagram sta fornendo agli utenti un\u2019esperienza pi\u00f9 coinvolgente per quanto riguarda il processo d\u2019acquisto; una foto ben riuscita e in target con il prodotto permette di conquistare l\u2019utente. I motivi che spingono ad usare questo social nel contesto degli e-commerce  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":1531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1717,39],"class_list":["post-1530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arch","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram e l\u2019e-commerce - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Le aziende stanno cercando di sfruttare la forza social della piattaforma Instagram. 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