{"id":153069,"date":"2021-09-10T14:54:32","date_gmt":"2021-09-10T14:54:32","guid":{"rendered":"https:\/\/tradetracker.com\/?p=153069"},"modified":"2021-09-10T14:54:59","modified_gmt":"2021-09-10T14:54:59","slug":"tradetracker-incontra-officine08","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/tradetracker-incontra-officine08\/","title":{"rendered":"TradeTracker incontra Officine08"},"content":{"rendered":"

\"\"<\/p>\n

Oggi facciamo due chiacchiere con Simone Spina di Officine08, shop online dedicato al mondo dei motori<\/p>\n

    \n
  1. Parlaci di te, che ruolo ricopri e di cosa ti occupi all\u2019interno di Officine 08?<\/strong><\/li>\n<\/ol>\n

    Fin dall’inizio, come socio fondatore mi occupo dello sviluppo dello shop on line e delle varie attivit\u00e0 di promozione del nostro catalogo online.<\/p>\n

      \n
    1. Quando si \u00e8 affermata la realt\u00e0 di Officine 08 tra gli e-commerce e in cosa vi distinguete rispetto alla concorrenza?<\/strong><\/li>\n<\/ol>\n

      Officine08.it \u00e8 andato online a Settembre 2011 e da quel momento \u00e8 in continua crescita: credo che le differenze sostanziali rispetto alla concorrenza siano la completezza dell’offerta di ricambi e accessori, la qualit\u00e0 delle schede prodotto, la precisione del database dei modelli di moto compatibili e la facilit\u00e0 di navigazione.<\/p>\n

        \n
      1. Gli acquisti online per il settore Auto-moto sono sempre stati un taboo? In cosa \u00e8 migliorato questo mondo e quali sono secondo te le prossime tappe?<\/strong><\/li>\n<\/ol>\n

        Quando abbiamo aperto il nostro e-commerce, ormai 10 anni fa, la concorrenza a livello Italiano era molto ristretta rispetto ad oggi ma anche la propensione del cliente ad acquistare sul web era estremamente inferiore: la diffusione di Internet ha sicuramente aiutato ad allargare il mercato, anche grazie alla costante crescita dei pi\u00f9 importanti market place. Credo per\u00f2 che lo standard di oggi imposto da Amazon difficilmente sar\u00e0 sostenibile\u00a0 per imprese che per forza di cose devono operare con logiche diverse. Allo stesso tempo la qualit\u00e0 della\u00a0 logistica e dell’assistenza al cliente tenderanno sicuramente a migliorare, l’offerta sul mercato aumenter\u00e0 in maniera pi\u00f9 che proporzionale rispetto alla richiesta e il mondo della realt\u00e0 virtuale andr\u00e0 ad integrare quello del commercio elettronico.<\/p>\n

          \n
        1. Il 2020 \u00e8 stato un anno particolare per molti settori dell\u2019e-commerce, pensi che il settore Auto-Moto abbia giovato dalle peculiari circostanze in cui ci siamo trovati?<\/strong><\/li>\n<\/ol>\n

          Ritengo che la nuova e inaspettata situazione in cui ci siamo ritrovati sia nel 2020 che nel 2021 abbia giocato un ruolo importante nella crescita registrata dal mercato dei ricambi auto e moto online: specialmente in Paesi come l’Italia in cui l’utilizzo della tecnologia \u00e8 ancora ridotto, molti nuovi utenti si sono avvicinati a Internet proprio per necessit\u00e0, contribuendo alla diffusione commercio elettronico.<\/p>\n

            \n
          1. Perch\u00e9 vi siete avvicinati al mondo dell\u2019affiliazione? Da che cosa siete stati incuriositi?<\/strong><\/li>\n<\/ol>\n

            Ci siamo avvicinati ai programmi di affiliazione con lo scopo di aumentare il nostro volume di affari: quello che maggiormente mi ha attirato \u00e8 stata la possibilit\u00e0 di lavorare a performance.<\/p>\n

              \n
            1. Quali sono gli editori maggiormente performanti su TradeTracker?<\/strong><\/li>\n<\/ol>\n

              Codicesconto.com, DelupeA\/S, RedBrain.it, Shoparize, Siboom e Tredweb<\/p>\n

                \n
              1. Avete riscontrato cambiamenti significativi in termini di tipologia di pubblico che consulta il vostro sito da quando avete attivato la collaborazione con TradeTracker?<\/strong><\/li>\n<\/ol>\n

                No, direi che la tipologia di clienti \u00e8 rimasta la stessa.<\/p>\n

                  \n
                1. In che modo l\u2019Account Manager vi assiste? Pensate che il successo che avete riscontrato nel canale affiliazione sarebbe stato lo stesso su una piattaforma self-service?<\/strong><\/li>\n<\/ol>\n

                  Abbiamo un rapporto costante con il nostro Account Manager che ci permette di avere uno scambio di idee e una continua evoluzione che altrimenti non sarebbe possibile.<\/p>\n

                    \n
                  1. Cosa ti aspetti ancora da TradeTracker?<\/strong><\/li>\n<\/ol>\n

                    Sono convinto che le potenzialit\u00e0 di crescita della nostra collaborazione con TradeTracker siano ancora notevoli, sia nel mercato Italiano che all’estero.<\/p>\n

                      \n
                    1. Consiglieresti TradeTracker ad altri imprenditori del settore auto e moto? Perch\u00e9?<\/strong><\/li>\n<\/ol>\n

                      No, assolutamente no…altrimenti aumenta la concorrenza!<\/p>\n

                       <\/p>\n

                       <\/p>\n

                      \"\"Andrea Boninsegna
                      \nAccount Manager<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

                      Oggi facciamo due chiacchiere con Simone Spina di Officine08, shop online dedicato al mondo dei motori Parlaci di te, che ruolo ricopri e di cosa ti occupi all\u2019interno di Officine 08? Fin dall’inizio, come socio fondatore mi occupo dello sviluppo dello shop on line e delle varie attivit\u00e0 di promozione del nostro catalogo online. Quando […]<\/p>\n","protected":false},"author":69,"featured_media":153096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1749,1657],"class_list":["post-153069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagne-2","category-ttnews"],"yoast_head":"\nTradeTracker incontra Officine08 - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Oggi facciamo due chiacchiere con Simone Spina di Officine08, shop online dedicato al mondo dei motori Parlaci di te, che ruolo ricopri e di cosa ti occupi all\u2019interno di Officine 08? 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