{"id":1555,"date":"2015-03-24T13:05:55","date_gmt":"2015-03-24T12:05:55","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=1555"},"modified":"2020-06-15T15:33:31","modified_gmt":"2020-06-15T15:33:31","slug":"social-media-advertising-una-continua-crescita","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/social-media-advertising-una-continua-crescita\/","title":{"rendered":"Social media advertising: una continua crescita!"},"content":{"rendered":"<p>Dal primo lancio di un servizio di pubblicit\u00e0 da un social network (Facebook) circa 10 anni fa, il <strong>social medial advertising <\/strong>\u00e8 continuato a crescere costantemente.<\/p>\n<p>Le aziende si affidano al social media adv per due motivi:<\/p>\n<ul>\n<li>L\u2019azienda non deve aspettare che i suoi clienti la trovino facendo ricerche online tramite i motori di ricerca;<\/li>\n<li>L\u2019azienda stessa si rende direttamente visibili agli utenti, decidendo quali caratteristiche e target deve avere la sua audience.<\/li>\n<\/ul>\n<p>I social network usano metodi di <strong>targeting <\/strong>per profilare gli utenti, oltre al dato demografico. Essi sono:<\/p>\n<ul>\n<li><strong>Interest targeting<\/strong>: l\u2019azienda decide di raggiungere con la sua campagna social adv tutti gli utenti ai quali piace uno specifico prodotto o settore;<\/li>\n<li><strong>Behavioral o connection targeting<\/strong>: il primo si basa sul metodo di profilare le persone in base ai modelli di comportamento e all\u2019uso dei dispositivi<em>;<\/em> il secondo metodo si basa sul tipo di connessione che hanno con una pagina, un gruppo o un evento.<\/li>\n<li><strong>Custom targeting<\/strong>: \u00e8 un metodo di profilazione diretto. L\u2019azienda fornisce una lista di persone specifiche cui vorrebbe rendersi visibile (ad es. tramite mailing list, indirizzi, numeri di telefono) e il social network li individua tra i propri utenti. Tra le modalit\u00e0 di targeting essa \u00e8 quella che desta maggiore interesse, perch\u00e9 permette di personalizzare il pubblico ad hoc per le campagne. Oltre alla possibilit\u00e0 di costruire target pubblicitari con liste email, user ID o numeri di telefono, questo tipo di targeting, su Twitter, consente di mostrare la pubblicit\u00e0 anche ad un insieme di utenti selezionati in base a criteri non presenti tra le opzioni di Twitter Ads. Ad esempio utenti che hanno nel loro profilo specifiche parole chiave, o che appartengono ad un network, o inseriti in una qualsiasi tipo di lista creata dagli utenti o semplicemente utenti influenti.<\/li>\n<li><strong>Lookalike targeting<\/strong>: con questo metodo vengono raggiunti gli utenti simili ad una certa audience gi\u00e0 conosciuta e permette di acquisire facilmente nuovi clienti.<\/li>\n<\/ul>\n<p>I social network consentono quindi alle aziende di misurare gli effetti dell\u2019effetto dell\u2019advertising, ad esempio tramite il tracciamento delle conversioni; questo sistema avviene quando un utente clicca sulla pubblicit\u00e0 e permette di confrontare il budget speso con l\u2019efficacia della campagna.<\/p>\n<p>E\u2019 molto probabile che nel corso dei prossimi anni il social media advertising continuer\u00e0 a crescere progressivamente, grazie al fattore <strong>mobile<\/strong>.<\/p>\n<p>Source<\/p>\n<p>insidemarketing.it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dal primo lancio di un servizio di pubblicit\u00e0 da un social network (Facebook) circa 10 anni fa, il social medial advertising \u00e8 continuato a crescere costantemente. Le aziende si affidano al social media adv per due motivi: L\u2019azienda non deve aspettare che i suoi clienti la trovino facendo ricerche online tramite i motori di ricerca;  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1717,39],"class_list":["post-1555","post","type-post","status-publish","format-standard","hentry","category-arch","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social media advertising: una continua crescita! - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Dal primo lancio di un servizio di pubblicit\u00e0 da un social network (Facebook) circa 10 anni fa, il social medial advertising \u00e8 continuato a crescere costantemente. 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