{"id":1567,"date":"2015-04-02T12:26:13","date_gmt":"2015-04-02T10:26:13","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=1567"},"modified":"2020-06-15T14:06:09","modified_gmt":"2020-06-15T14:06:09","slug":"philip-kotler-e-il-futuro-del-marketing","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/philip-kotler-e-il-futuro-del-marketing\/","title":{"rendered":"Philip Kotler e il futuro del Marketing"},"content":{"rendered":"<p><strong>Philip Kotler<\/strong>, il guru del management e il maggior esperto al mondo nelle strategie di marketing, nel suo ultimo lavoro \u201cIl futuro del marketing\u201d, fa una breve cronistoria del <strong>marketing<\/strong> a partire dai venditori dei primi del \u2018900 fino ad arrivare ai <strong>social media<\/strong>, cercando di prevedere il futuro del marketing, evidenziando il ruolo strategico del marketing.<\/p>\n<p>Nel corso degli ultimi anni, all\u2019interno delle aziende, il Marketing ha avuto un radicale cambiamento, passando da un ruolo marginale a diventare uno dei grandi protagonisti del successo delle aziende.<\/p>\n<p>La nascita del marketing risale ai primi del \u2018900 grazie ad alcuni economisti che sostenevano che i loro predecessori trascurassero tre aspetti: la teoria semplicistica del consumatore, l\u2019utilit\u00e0 dei canali di distribuzione e il mancato utilizzo della pubblicit\u00e0.<\/p>\n<p>Proprio Kotler, nel 1967 ha deciso di riorganizzare il marketing portandolo ad un sistema analitico, scoprendo che aiutava le vendite a fare meglio il lavoro.<\/p>\n<p>Oggi esistono due tipologie di aziende di marketing:<\/p>\n<ul>\n<li>Il primo tipo si occupa di vendere ci\u00f2 che l\u2019azienda ha in produzione al momento;<\/li>\n<li>Il secondo, definito <strong>Marketing Avanzato<\/strong>, si occupa dello studio di una strategia aziendale affinch\u00e9 nell\u2019arco di un periodo, l\u2019azienda ottenga risultati di mercato positivi.<\/li>\n<\/ul>\n<p>Secondo l\u2019autore \u00e8 necessario capire che il marketing \u00e8 la forza motrice che rende un\u2019azienda di successo e di cui ne costruisce il futuro. E\u2019 importante quindi fare un salto culturale e non vedere pi\u00f9 il marketing come un centro di costo.<\/p>\n<p>Per quanto riguarda i social, invece, Kotler pensa che rivestiranno un ruolo sempre pi\u00f9 importante all\u2019interno delle aziende, permettendo una maggior comunicazione con i clienti. Tuttavia, la pubblicit\u00e0 sui mezzi tradizionali non \u00e8 da abbondonare, visto che funziona ancora.<\/p>\n<p>Cos\u00ec \u00e8 emersa la disciplina della comunicazione integrata, la quale consiste nell\u2019unione di sforzi comunicativi su canali diversi intrapresi dall\u2019azienda con l\u2019obiettivo di massimizzare i risultati.<\/p>\n<p>Source<\/p>\n<p>insidemarketing.it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Philip Kotler, il guru del management e il maggior esperto al mondo nelle strategie di marketing, nel suo ultimo lavoro \u201cIl futuro del marketing\u201d, fa una breve cronistoria del marketing a partire dai venditori dei primi del \u2018900 fino ad arrivare ai social media, cercando di prevedere il futuro del marketing, evidenziando il ruolo strategico  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":1568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1717,39],"class_list":["post-1567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arch","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - 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