{"id":1585,"date":"2015-04-21T14:53:12","date_gmt":"2015-04-21T12:53:12","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=1585"},"modified":"2020-06-12T13:11:32","modified_gmt":"2020-06-12T13:11:32","slug":"come-avere-una-campagna-performante-di-retargeting","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/come-avere-una-campagna-performante-di-retargeting\/","title":{"rendered":"Come avere una campagna performante di Retargeting"},"content":{"rendered":"<p>Oggi chi naviga in rete nota che le pubblicit\u00e0 corrispondono alle ultime ricerche effettuate. Il motivo \u00e8 che i brand hanno inserito nella propria strategia <strong>il retargeting<\/strong>, una forma di pubblicit\u00e0 online che aiuta a mantenere il brand visibile agli utenti dopo che hanno lasciato il sito web. Negli ultimi anni il retargeting \u00e8 diventato un canale che permette l\u2019aumento di conversioni e convince i clienti a ritornare sul proprio sito web. Attraverso la creazione di un messaggio promozionale personalizzato per ogni categoria di utenti, una campagna di retargeting permette di accrescere la conoscenza e la consapevolezza del brand, fidelizzare il cliente gi\u00e0 acquisito, raggiungere un utente mentre naviga su altri siti e aumentare le conversioni.<\/p>\n<p>Per realizzare una campagna altamente performante ci sono alcuni ottimi metodi:<\/p>\n<ul>\n<li><strong>Definizione di un limite di frequenza<\/strong>: il retargeting permette di aumentare la notoriet\u00e0 del brand; per non esagerare viene impostato un limite di frequenza per far s\u00ec che gli utenti siano colpiti solo dagli annunci di reale interesse.<\/li>\n<li><strong>Implementare il burn code<\/strong>: il burn code \u00e8 un frammento di codice che si inserisce nella pagina di post-conversione per rimuovere gli utenti dalla campagna di retargeting una volta completata l\u2019operazione. Con questo pixel gli utenti evitano di vedere annunci ridondanti.<\/li>\n<li><strong>Segmentazione dell\u2019audience<\/strong>: segmentare permette di personalizzare i messaggi pubblicitari e colpire gli utenti nelle varie fasi di acquisto. Segmentare il target permette di veicolare gli annunci in maniera pertinente e coinvolgente.<\/li>\n<li><strong>Utilizzo di variabili<\/strong>: per garantire una maggiore copertura e aumentare il rendimento, \u00e8 necessario costruire annunci mirati a variabili di tipo demografico, geografico o a fattori contestuali.<\/li>\n<li><strong>Settare la view-through conversione window<\/strong>: la finestra di conversione \u00e8 un periodo di tempo che ha inizio quando un cliente fa clic sull\u2019annuncio durante il quale avviene una conversione; il view-through conversion windows fornisce agli inserzionisti un\u2019analisi completa delle azioni degli utenti. Essa fornisce dati sull\u2019efficacia dei messaggi, sulla qualit\u00e0 dei posizionamenti e le abitudini di acquisto del pubblico.<\/li>\n<li><strong>Unico provider per la gestione delle campagne<\/strong>.<\/li>\n<li><strong>Aggiornamento di visual creativi e test<\/strong>: \u00e8 importante aggiornare il messaggio o la grafica dei banner almeno ogni tre mesi, per non perdere click e ottimizzare al massimo il ROI. Un\u2019idea per fare ci\u00f2 \u00e8 quello di effettuare A\/B test, che determiner\u00e0 la reazione degli utenti in base alla combinazione ottimale fra visual e messaggio.<\/li>\n<li><strong>Ottimizzazione del messaggio creativo<\/strong>: \u00e8 necessario avere una comunicazione chiara, precisa e diretta che permetta una fidelizzazione del target e la valorizzazione del brand.<\/li>\n<\/ul>\n<p>Con questi suggerimenti \u00e8 possibile realizzare una buona campagna di retargeting<\/p>\n<p>Source<\/p>\n<p>www.ninjamarketing.it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oggi chi naviga in rete nota che le pubblicit\u00e0 corrispondono alle ultime ricerche effettuate. Il motivo \u00e8 che i brand hanno inserito nella propria strategia il retargeting, una forma di pubblicit\u00e0 online che aiuta a mantenere il brand visibile agli utenti dopo che hanno lasciato il sito web. Negli ultimi anni il retargeting \u00e8 diventato  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":1586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1717,39],"class_list":["post-1585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arch","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Come avere una campagna performante di Retargeting - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Oggi chi naviga in rete nota che le pubblicit\u00e0 corrispondono alle ultime ricerche effettuate. 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