{"id":1592,"date":"2015-04-28T16:14:21","date_gmt":"2015-04-28T14:14:21","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=1592"},"modified":"2020-06-12T13:58:32","modified_gmt":"2020-06-12T13:58:32","slug":"facebook-e-e-commerce","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/facebook-e-e-commerce\/","title":{"rendered":"Facebook e e-commerce"},"content":{"rendered":"<p>Il vero successo delle piattaforme <strong>e-commerce<\/strong> \u00e8 dovuto all\u2019integrazione di <strong>social<\/strong>, mobile e video.<\/p>\n<p>Oggi si vive in un contesto in cui grazie all\u2019azione della tecnologia e del digitale, i consumatori sono sempre pi\u00f9 esigenti protagonisti, grazie a due aspetti: la possibilit\u00e0 di avere maggiori possibilit\u00e0 di informarsi e la possibilit\u00e0 di valutare e controllare il processo di acquisti. Ci\u00f2 ha portato alla modifica delle abitudini del consumo online.<\/p>\n<p>I motivi di questi cambiamenti sono la mobilit\u00e0 di Internet e il cambiamento dei comportamenti delle persone che si stanno spingendo verso dinamiche always-on e cross device: gran parte delle persone oggi comincia il proprio ciclo di acquisto online su un dispositivo e lo continua su un altro.<\/p>\n<p>Un grosso contributo all\u2019evoluzione dell\u2019e-commerce \u00e8 stato dato da <strong>Facebook<\/strong>, grazie alla sua modalit\u00e0 semplice e immediata di poter condividere informazioni ed entrare in contatto con utenti, brand e aziende da cui gli stessi utenti si aspettano un trattamento personalizzato. Tramite questa possibilit\u00e0 offerta dal social network \u00e8 possibile incrementare le vendite online raggiungendo il target di riferimento tramite la creazione di contenuti rilevanti in funzione del dispositivo che l\u2019utente vuole utilizzare e in funzione delle caratteristiche del segmento a cui si intende rivolgere.<\/p>\n<p>Alle aziende Facebook consente di trarre il massimo vantaggio dalle opportunit\u00e0 create dal mondo <strong>mobile<\/strong>. Una tendenza che dimostra come social e mobile siano due caratteristiche fondamentali per promuovere il successo di un brand.<\/p>\n<p>L\u2019e-commerce infatti sta diventando un fenomeno in forte crescita sul mercato italiano, grazie agli acquisti che si possono effettuare da mobile. Ci\u00f2 \u00e8 dovuto al fatto che il consumatore \u00e8 pi\u00f9 sociale e pi\u00f9 connesso in qualsiasi momento della giornata.<\/p>\n<p>Un fattore importante per questa crescita dell\u2019e-commerce sono i <strong>video<\/strong>: grazie alla sua forza di immagine, suono e movimento, e grazie alla precisione nella targetizzazione, essi portano all\u2019aumento della conoscenza del <strong>brand<\/strong> e di conseguenza delle vendite.<\/p>\n<p>Facebook sta puntando molto su ci\u00f2, estendendo i video autoplay a nuovi brand e dando la possibilit\u00e0 alle persone di conoscere il numero delle visualizzazioni. Inoltre il social mette a disposizione vari strumenti di analytics per misurare l\u2019impatto della campagna ADV sul business e,per supportare le imprese nello sviluppo di campagne, ha lanciato il nuovo Facebook Marketing Partner Program, che permetter\u00e0 alle aziende che fanno business sul social di identificare i partner che possono aiutarle a raggiungere i propri obiettivi.<\/p>\n<p>Source<\/p>\n<p>insidemarketing.it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il vero successo delle piattaforme e-commerce \u00e8 dovuto all\u2019integrazione di social, mobile e video. Oggi si vive in un contesto in cui grazie all\u2019azione della tecnologia e del digitale, i consumatori sono sempre pi\u00f9 esigenti protagonisti, grazie a due aspetti: la possibilit\u00e0 di avere maggiori possibilit\u00e0 di informarsi e la possibilit\u00e0 di valutare e controllare  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":1593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1717,39],"class_list":["post-1592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arch","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook e e-commerce - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Il vero successo delle piattaforme e-commerce \u00e8 dovuto all\u2019integrazione di social, mobile e video. 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