{"id":1664,"date":"2015-06-18T18:12:48","date_gmt":"2015-06-18T16:12:48","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=1664"},"modified":"2020-06-15T13:36:55","modified_gmt":"2020-06-15T13:36:55","slug":"mobile-e-commerce-un-fenomeno-in-forte-sviluppo","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/mobile-e-commerce-un-fenomeno-in-forte-sviluppo\/","title":{"rendered":"Mobile e-commerce: un fenomeno in forte sviluppo!"},"content":{"rendered":"<p>Il boom del fenomeno del <strong>mobile e-commerce<\/strong> \u00e8 dovuto in grandissima parte allo smartphone. L\u2019Italia sta diventando la nuova frontiera su cui <strong>i brand<\/strong> puntano per avere vendite. La domanda da farsi \u00e8 la seguente: come reagiscono le imprese a questo trend in forte sviluppo?<\/p>\n<p>In Italia, il processo di crescita del mobile ecommerce sta andando a rilento, rispetto agli altri paesi Europei e del resto del mondo. Secondo Germano Marano, General Manager Italy di\u00a0 Powa tag, l\u2019app britannica che permette di acquistare direttamente dallo smartphone, ci\u00f2 che sta rallentando la crescita del processo \u00e8 il ritardo delle imprese nel conformarsi al nuovo scenario. Esistono degli strumenti per potersi allineare agli altri paesi; il primo fattore chiave \u00e8 il completamento dell\u2019offerta online. Ci sono ancora dei settori, come ad esempio quello alimentare, in cui l\u2019eCommerce \u00e8 ancora poco sviluppato. Un secondo fattore da tenere in considerazione \u00e8 lo sviluppo dei nuovi paradigmi basati sui nuovi dispositivi (smarthphone e tablet), che sono in grado di attirare nuovi utenti e di estendere i momenti di interazione tra consumatore e azienda. Rispetto al pc, questi nuovi dispostivi hanno cambiato il modo di rapportarsi con il mondo esterno; ci\u00f2 che ha influito maggiormente \u00e8 la diffusione sempre maggiore dei <strong>social network<\/strong>, di <strong>app<\/strong> per la messaggistica e di app generiche che hanno permesso di rendere fruibili le informazioni in maniera pi\u00f9 comoda e veloce rispetto al pc tradizionale.\u00a0Inoltre, offrendo una maggiore tempestivit\u00e0 dell\u2019acquisto per offerte limitate nel tempo e consentendo di sfruttare al meglio\u00a0<strong>localizzazione<\/strong><strong>\u00a0<\/strong>e\u00a0<strong>personalizzazione dell\u2019offerta<\/strong>, lo smartphpone si presenta come uno strumento ottimale per fare shopping.\u00a0Questo trend \u00e8 inarrestabile e conferir\u00e0 alla connessioni mobili un ruolo prioritario nel futuro. Sempre secondo Germano Marano, nel futuro prossimo la distinzione tra ecommerce e mobile ecommerce si assottiglier\u00e0 fino ad arrivare alla creazione di un unico\u00a0<strong>ecosistema interconesso<\/strong>, multicanale e cross \u2013 mediale che interagir\u00e0 in maniera continua con il consumatore per non lasciarlo mai solo nel corso della sua esperienza di acquisto.<\/p>\n<p>Source<\/p>\n<p>insidemarketing.it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il boom del fenomeno del mobile e-commerce \u00e8 dovuto in grandissima parte allo smartphone. L\u2019Italia sta diventando la nuova frontiera su cui i brand puntano per avere vendite. La domanda da farsi \u00e8 la seguente: come reagiscono le imprese a questo trend in forte sviluppo? In Italia, il processo di crescita del mobile ecommerce sta  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":1665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1717,39],"class_list":["post-1664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arch","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile e-commerce: un fenomeno in forte sviluppo! - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Il boom del fenomeno del mobile e-commerce \u00e8 dovuto in grandissima parte allo smartphone. 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