{"id":1816,"date":"2015-09-18T15:32:15","date_gmt":"2015-09-18T15:32:15","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=1816"},"modified":"2020-06-12T13:49:36","modified_gmt":"2020-06-12T13:49:36","slug":"email-marketing-e-social-media-un-binomio-di-successo","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/email-marketing-e-social-media-un-binomio-di-successo\/","title":{"rendered":"Email marketing e social media: un binomio di successo!"},"content":{"rendered":"<p>All\u2019interno di una strategia di <strong>web marketing digitale <\/strong>un ruolo essenziale lo gioca l\u2019<strong>email marketing<\/strong>, ossia quel tipo di <strong>marketing<\/strong> diretto che usa la posta elettronica come mezzo per comunicare messaggi commerciali ad un pubblico. Per impostare un\u2019efficace strategia di email marketing un\u2019azienda dovr\u00e0 lavorare su molteplici aspetti, quali la costruzione dell\u2019elenco degli iscritti, la preparazione del messaggio, la profilazione degli iscritti e le tecniche di invio. L\u2019email marketing \u00e8 uno strumento che non permette soltanto di raggiungere direttamente nuovi clienti in breve tempo, ma anche di instaurare un dialogo con i destinatari. Allo stesso tempo, i <strong>social media<\/strong> permettono un\u2019interazione reale e diretta con il cliente, condotta in tempo reale e senza mediazioni. Essi sono una finestra che permette di riscontrare ii gusti e le preferenze di clienti gi\u00e0 acquisiti, ma anche di quelli potenziali.<\/p>\n<p>Integrare al meglio questi due strumenti pu\u00f2 permette ad un\u2019azienda di rafforzare la propria presenza online.<\/p>\n<p>L\u2019<strong>email<\/strong> permette di spostare l\u2019attenzione sulle presenze e sui contenuti social e incrementarne velocemente la distribuzione virale. I social, invece, possono essere utilizzati per ottenere iscrizioni a newsletter tematiche, con un\u2019elevata profilazione dei clienti.<\/p>\n<p>Ci sono due modalit\u00e0 per integrare un messaggio mail con i social: la prima \u00e8 quella di condividere il contenuto email sui social network, inserendo le icone social con un link costruito appositamente per condividere la versione web del messaggio. La seconda modalit\u00e0 invece riguarda l\u2019inserimento di contenuti social all\u2019interno del messaggio email, stimolando cos\u00ec l\u2019interazione e incrementando l\u2019attivit\u00e0 social.<\/p>\n<p>L\u2019integrazione dei due canali pu\u00f2 essere il fulcro per una strategia di successo!<\/p>\n<p><strong>Source:<\/strong><\/p>\n<p>insidemarketing.it<\/p>\n<p><strong>Di Fraia Guido,<\/strong><strong>\u00a0<\/strong><em><strong>Social media marketing. Manuale di comunicazione aziendale 2.0<\/strong><\/em><strong>, Milano, Hoepli<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All\u2019interno di una strategia di web marketing digitale un ruolo essenziale lo gioca l\u2019email marketing, ossia quel tipo di marketing diretto che usa la posta elettronica come mezzo per comunicare messaggi commerciali ad un pubblico. Per impostare un\u2019efficace strategia di email marketing un\u2019azienda dovr\u00e0 lavorare su molteplici aspetti, quali la costruzione dell\u2019elenco degli iscritti, la  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":1817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1413,39],"class_list":["post-1816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guideeconsigli","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email marketing e social media: un binomio di successo! - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"All\u2019interno di una strategia di web marketing digitale un ruolo essenziale lo gioca l\u2019email marketing, ossia quel tipo di marketing diretto che usa la posta elettronica come mezzo per comunicare messaggi commerciali\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/it\/wp-json\/wp\/v2\/posts\/1816\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing e social media: un binomio di successo!\" \/>\n<meta property=\"og:description\" content=\"All\u2019interno di una strategia di web marketing digitale un ruolo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/it\/email-marketing-e-social-media-un-binomio-di-successo\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-18T15:32:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-12T13:49:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/12\/tradetracker-logo-square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Email marketing e social media: un binomio di successo!\" \/>\n<meta name=\"twitter:description\" content=\"All\u2019interno di una strategia di web marketing digitale un ruolo essenziale lo gioca l\u2019email marketing, ossia quel tipo di\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/assets\/tt-circles.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/it\/email-marketing-e-social-media-un-binomio-di-successo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/it\/email-marketing-e-social-media-un-binomio-di-successo\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/it\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Email marketing e social media: un binomio di successo!\",\"datePublished\":\"2015-09-18T15:32:15+00:00\",\"dateModified\":\"2020-06-12T13:49:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/it\/email-marketing-e-social-media-un-binomio-di-successo\/\"},\"wordCount\":297,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/it\/email-marketing-e-social-media-un-binomio-di-successo\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"guadagnare\",\"performance marketing\"],\"articleSection\":[\"Guide e Consigli\",\"ttnews\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/it\/email-marketing-e-social-media-un-binomio-di-successo\/\",\"url\":\"https:\/\/tradetracker.com\/it\/email-marketing-e-social-media-un-binomio-di-successo\/\",\"name\":\"Email marketing e social media: un binomio di successo! 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