{"id":187524,"date":"2021-12-06T08:35:29","date_gmt":"2021-12-06T08:35:29","guid":{"rendered":"https:\/\/tradetracker.com\/?p=187524"},"modified":"2021-12-06T08:35:29","modified_gmt":"2021-12-06T08:35:29","slug":"publisher-spotlight-enspire","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/publisher-spotlight-enspire\/","title":{"rendered":"Publisher Spotlight: Enspire"},"content":{"rendered":"

\"\"<\/p>\n

Abbiamo avuto il piacere di intervistare Mattia Aloisi, CEO & Founder di Enspire, che ci ha raccontato caratteristiche e potenzialit\u00e0 di questo motore di ricerca \u201cinterattivo\u201d<\/p>\n

Una breve presentazione della vostra realt\u00e0.<\/strong><\/p>\n

Enspire<\/a> \u00e8 una piattaforma che aiuta gli utenti a trovare il regalo ideale, e li connette con i migliori brand ed e-commerce. Mi piace definirlo un motore di ricerca \u201cinterattivo\u201d in grado di fornire all\u2019utente un\u2019esperienza ed un risultato personalizzato in base ai parametri che inserisce sul destinatario del regalo.<\/p>\n

 <\/p>\n

Qual \u00e8 la storia di Enspire?<\/strong><\/p>\n

L\u2019anno scorso, a novembre, abbiamo lanciato l\u2019MVP. Dopo un anno di lavoro intenso e grazie al confronto costante con tutti i nostri partner, abbiamo sviluppato e lanciato una nuova piattaforma con una nuova architettura, algoritmo e tecnologia migliorati, ma soprattutto con la presenza di tanti nuovi e-commerce che hanno deciso di darci fiducia ed entrare nel nostro circuito.<\/p>\n

 <\/p>\n

Qual \u00e8 il segreto dietro il successo di Enspire?<\/strong><\/p>\n

Parlare di successo oggi \u00e8 ancora presto, diciamo che l\u2019elemento distintivo e punto di forza di Enspire \u00e8 quello di riuscire ad intercettare un target con un\u2019alta affinit\u00e0 allo shopping online, con un need chiaro, reale ed immediato e di offrirgli una selezione personalizzata di prodotti che pu\u00f2 acquistare immediatamente. Tutto ci\u00f2 porta ad incrementare i tassi di conversione su Enspire, e di riflesso i tassi di purchase rate sugli e-commerce partner.<\/p>\n

 <\/p>\n

Come funziona?<\/strong><\/p>\n

Attraverso un test interattivo l\u2019utente andr\u00e0 a creare il profilo del destinatario del regalo inserendo i seguenti parametri: la relazione, l\u2019occasione da festeggiare, gli interessi ed infine la personalit\u00e0. Dall\u2019incrocio di queste variabili, l\u2019algoritmo proprietario dotato di intelligenza artificiale suggerir\u00e0 all\u2019utente prodotti ed esperienze coerenti con il profilo del destinatario del regalo, che potr\u00e0 acquistare subito sugli e-commerce partner di Enspire.<\/p>\n

Grazie ad Enspire, l\u2019utente risparmier\u00e0 tempo e stress nella ricerca e avr\u00e0 la certezza di aver comprato il miglior regalo in grado di rendere davvero felice la persona a lui o a lei cara.<\/p>\n

 <\/p>\n

Quando e come Enspire \u00e8 entrato a far parte del mondo dell\u2019affiliazione?<\/strong><\/p>\n

L\u2019affiliazione \u00e8 il modello di business di Enspire e questo ci ha permesso di monetizzare fin da subito e di costruire un ampio network di e-commerce partner con il quale crescere e sviluppare insieme il business.<\/p>\n

 <\/p>\n

Perch\u00e9 scegliere Enspire? Perch\u00e9 \u00e8 importante investire in una collaborazione con voi anche stanziando dei budget media?<\/strong><\/p>\n

Enspire oltre ad esser un motore di ricerca, vuole diventare sempre pi\u00f9 una piattaforma media a 360\u00b0 nella quale i brand possono intercettare un target ad alto potenziale in ogni fase del customer journey: dall\u2019awareness al purchase fino ad arrivare alla loyalty. Per il 2022, infatti, abbiamo in programma un forte ampliamento della nostra offerta sia in termini di categorie merceologiche di prodotto, sia in termini di servizi di promozione che metteremo a disposizione dei nostri partner, per\u00f2 ora non posso svelarvi nulla ?<\/p>\n

 <\/p>\n

Hai un consiglio per gli inserzionisti che vogliono creare un programma di successo attraverso l’affiliazione?<\/strong><\/p>\n

L\u2019affiliazione \u00e8 un canale strategico ad altissime performance per gli e-commerce ed \u00e8 probabilmente l\u2019investimento marketing con il pi\u00f9 alto ROAS. Consiglio, inoltre, di lavorare a 4 mani con i publisher per sfruttare tutte le sinergie, opportunit\u00e0 e progetti ad hoc che si possono creare insieme, con l\u2019obiettivo comune di generare traffico di qualit\u00e0 massimizzando le vendite.<\/p>\n

 <\/p>\n

Perch\u00e9 lavorare con TradeTracker?<\/strong><\/p>\n

TradeTracker \u00e8 uno dei nostri principali partner strategici per lo sviluppo del business del canale dell\u2019affiliazione. Grazie a TradeTracker collaboriamo in modo semplice e veloce con un\u2019ampia variet\u00e0 di e-commerce di alta qualit\u00e0, dai big a quelli pi\u00f9 piccoli e di nicchia, supportandoci attivamente nel trovare nuove opportunit\u00e0 di business win-win.<\/p>\n

 <\/p>\n

\"\"Mattia Aloisi<\/em><\/p>\n

CEO & Founder<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Abbiamo avuto il piacere di intervistare Mattia Aloisi, CEO & Founder di Enspire, che ci ha raccontato caratteristiche e potenzialit\u00e0 di questo motore di ricerca \u201cinterattivo\u201d Una breve presentazione della vostra realt\u00e0. Enspire \u00e8 una piattaforma che aiuta gli utenti a trovare il regalo ideale, e li connette con i migliori brand ed e-commerce. Mi […]<\/p>\n","protected":false},"author":69,"featured_media":187580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2570,39],"class_list":["post-187524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editori","category-non-categorizzato"],"yoast_head":"\nPublisher Spotlight: Enspire - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Abbiamo avuto il piacere di intervistare Mattia Aloisi, CEO & Founder di Enspire, che ci ha raccontato caratteristiche e potenzialit\u00e0 di questo motore di ricerca \u201cinterattivo\u201d Una breve presentazione della\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/it\/wp-json\/wp\/v2\/posts\/187524\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Spotlight: Enspire TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Abbiamo avuto il piacere di intervistare Mattia Aloisi, CEO &\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/it\/publisher-spotlight-enspire\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-06T08:35:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/12\/enspireblog-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4096\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Publisher Spotlight: Enspire\" \/>\n<meta name=\"twitter:description\" content=\" Abbiamo avuto il piacere di intervistare Mattia Aloisi, CEO & Founder di Enspire, che ci ha raccontato caratteristiche e\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/12\/enspireblog-1-1200x600.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/it\/publisher-spotlight-enspire\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/it\/publisher-spotlight-enspire\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/it\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Publisher Spotlight: Enspire\",\"datePublished\":\"2021-12-06T08:35:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/it\/publisher-spotlight-enspire\/\"},\"wordCount\":622,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/it\/publisher-spotlight-enspire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2021\/12\/enspireblog-1.png\",\"articleSection\":[\"Editori\",\"ttnews\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/it\/publisher-spotlight-enspire\/\",\"url\":\"https:\/\/tradetracker.com\/it\/publisher-spotlight-enspire\/\",\"name\":\"Publisher Spotlight: Enspire - 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