{"id":30338,"date":"2014-01-08T10:06:36","date_gmt":"2014-01-08T09:06:36","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=81"},"modified":"2020-06-12T14:10:26","modified_gmt":"2020-06-12T14:10:26","slug":"google-inizia-testare-gli-annunci-tutta-pagina-su-gmail-anche-italia","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/google-inizia-testare-gli-annunci-tutta-pagina-su-gmail-anche-italia\/","title":{"rendered":"Google inizia a testare gli annunci a tutta pagina su Gmail anche in Italia"},"content":{"rendered":"<p>Gli annunci su GMail, comunque, non sono una novit\u00e0. <strong>Gi\u00e0 dal 2011<\/strong> Google utilizza un sistema che permette la visualizzazione agli utenti di annunci personalizzati. Pi\u00f9 o meno dallo stesso periodo \u00e8 in prova in America un nuovo sistema promozionale di Google ed adesso \u00e8 sbarcato anche in Italia. Stiamo parlando di <strong>Google Sponsored Promotions<\/strong> (Message Ads): si tratta di <span style=\"text-decoration: underline;\">annunci a tutta pagina<\/span> presenti su GMail.\u00a0Cliccando sopra un annuncio di questo tipo, non si verr\u00e0 indirizzati su di una pagina esterna ma <strong>viene mostrato un annuncio a tutta pagina con lo stesso layout di un email appena ricevuta<\/strong>.<\/p>\n<p>Questa innovazione per <strong>Gmail<\/strong> risulta estremamente <strong>utile agli inserzionisti<\/strong> in quanto pagano solo la prima volta che un annuncio viene cliccato e non pagano invece per le azioni intraprese dal messaggio promozionale. Attualmente il servizio \u00e8 in <strong>versione beta<\/strong>, una versione limitata per un certo periodo di tempo. Qualora l&#8217;inserzionista fosse interessato, pu\u00f2 <span style=\"text-decoration: underline;\">contattare i rappresentanti ed essere inserito nel servizio<\/span>.<\/p>\n<p><strong>Google Sponsored Promotion\u00a0<\/strong>rappresenta comunque un nuovo mezzo di fare pubblicit\u00e0, in modo da diversificare le possibili strade da intraprendere e, inoltre, visto la grande impennata di utilizzo degli smartphone, Google sta lavorando anche a degli annunci specifici per chi usa GMail dal sistema operativo <strong>Android<\/strong>.<\/p>\n<p>Il <strong>Message Ads<\/strong> proposto da Google <strong>rappresenta<\/strong>, in ogni caso, <strong>un valido supporto all&#8217;e-mail marketing<\/strong>. Il marketing diretto che utilizza come mezzo comunicativo la posta elettronica riesce ad acquistare particolari giovamenti dall&#8217;utilizzo <strong>in combinazione con questa nuova soluzione<\/strong>. L&#8217;utente che riceve una mail pubblicitaria e contestualmente vede un annuncio nella sua casella pu\u00f2 dedicare maggiore attenzione al brand pubblicizzato e quindi la probabilit\u00e0 di conversione aumenta esponenzialmente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gli annunci su GMail, comunque, non sono una novit\u00e0. Gi\u00e0 dal 2011 Google utilizza un sistema che permette la visualizzazione agli utenti di annunci personalizzati. Pi\u00f9 o meno dallo stesso periodo \u00e8 in prova in America un nuovo sistema promozionale di Google ed adesso \u00e8 sbarcato anche in Italia. Stiamo parlando di Google Sponsored Promotions  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,1441],"class_list":["post-30338","post","type-post","status-publish","format-standard","hentry","category-non-categorizzato","category-webemarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google inizia a testare gli annunci a tutta pagina su Gmail anche in Italia - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Gli annunci su GMail, comunque, non sono una novit\u00e0. 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