{"id":30364,"date":"2014-07-31T07:00:36","date_gmt":"2014-07-31T05:00:36","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=725"},"modified":"2020-06-12T11:46:50","modified_gmt":"2020-06-12T11:46:50","slug":"addio-primato-della-tv-le-ricerche-sullaudience-si-aprono-a-tablet-e-smartphone","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/addio-primato-della-tv-le-ricerche-sullaudience-si-aprono-a-tablet-e-smartphone\/","title":{"rendered":"Addio primato della TV: le ricerche sull\u2019audience si aprono a tablet e smartphone"},"content":{"rendered":"

A partire dal prossimo autunno 2014<\/strong>, annunciata una grande rivoluzione nell\u2019analisi delle abitudini televisive dei consumatori, includendo ora anche anche le connessioni ai palinsesti televisivi in mobilit\u00e0 attraverso computer mobili e tablet<\/strong>.<\/p>\n

Nielsen<\/strong><\/a>, ben nota societ\u00e0 leader mondiale delle informazioni di mercato e rilevazioni dei consumi ha siglato un accordo con Facebook<\/strong> da cui ricever\u00e0 direttamente i dati sull\u2019utilizzo di tablet e smartphone<\/strong> per la visione di spettacoli televisivi.<\/p>\n

A partire dagli Stati Uniti, Nielsen avr\u00e0 cos\u00ec un quadro completo su comportamenti e indici di gradimento<\/strong>. Pare che gli unici dati condivisi saranno sesso ed et\u00e0, del resto Nielsen ha una forte reputazione circa la difesa della privacy delle famiglie fino ad oggi usate per le analisi e le rilevazioni. Sar\u00e0 interessante vedere cosa accadr\u00e0 anche in questo scenario.<\/p>\n

Si tratta comunque di un passo importante, che testimonia quanto i nuovi strumenti portatili (device) siano diventati importanti e presenti nella vita anche in famiglia<\/strong>, in qualche caso addirittura prevalenti<\/strong>, tanto da portare una azienda storica come la Nielsen a rivedere i propri paramenti di misurazione.
\nSi prende dunque in attenta considerazione che nell\u2019era 2.0, in cui molta informazione passa attraverso la rete e i social network, “guardare la televisione” assume un significato pi\u00f9 ampio e assolutamente al di fuori delle tradizionali misurazioni effettuate unicamente su chi utilizza in prevalenza il televisore.<\/p>\n

Inoltre, ulteriore cambiamento, per la prima volta Nielsen non selezioner\u00e0 direttamente famiglie e utenti, ma dovr\u00e0 affidarsi a dati selezionati e provenienti da Facebook.<\/p>\n

Questo accordo tra TV tradizionale e nuovi operatori della comunicazione, come Facebook, lasciano aperti numerosi scenari per lo sviluppo futuro.
\nCertamente, la possibilit\u00e0 di poter controllare cosa e quando gli utenti guardino in TV attraverso tablet consentir\u00e0 a Facebook di controllare meglio il mercato pubblicitario online.<\/p>\n

Sar\u00e0 per esempio pi\u00f9 facile pubblicare le giuste inserzioni online al pubblico mirato, oppure attraverso l\u2019uso dei cookie, raccogliere dati di comportamento per erogare anche la pubblicit\u00e0 televisiva in modo pi\u00f9 mirato a chi segue la TV in mobilit\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"

A partire dal prossimo autunno 2014, annunciata una grande rivoluzione nell\u2019analisi delle abitudini televisive dei consumatori, includendo ora anche anche le connessioni ai palinsesti televisivi in mobilit\u00e0 attraverso computer mobili e tablet. Nielsen, ben nota societ\u00e0 leader mondiale delle informazioni di mercato e rilevazioni dei consumi ha siglato un accordo con Facebook da cui ricever\u00e0 […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,1441],"class_list":["post-30364","post","type-post","status-publish","format-standard","hentry","category-non-categorizzato","category-webemarketing"],"yoast_head":"\nAddio primato della TV: le ricerche sull\u2019audience si aprono a tablet e smartphone - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"A partire dal prossimo autunno 2014, annunciata una grande rivoluzione nell\u2019analisi delle abitudini televisive dei consumatori, includendo ora anche anche le connessioni ai palinsesti televisivi in mobilit\u00e0 attraverso\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/it\/wp-json\/wp\/v2\/posts\/30364\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Addio primato della TV: le ricerche sull\u2019audience si\" \/>\n<meta property=\"og:description\" content=\"A partire dal prossimo autunno 2014, annunciata una grande\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/it\/addio-primato-della-tv-le-ricerche-sullaudience-si-aprono-a-tablet-e-smartphone\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-31T05:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-12T11:46:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/12\/tradetracker-logo-square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Addio primato della TV: le ricerche sull\u2019audience si\" \/>\n<meta name=\"twitter:description\" content=\"A partire dal prossimo autunno 2014, annunciata una grande rivoluzione nell\u2019analisi delle abitudini televisive dei \" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/assets\/tt-circles.png\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/it\/addio-primato-della-tv-le-ricerche-sullaudience-si-aprono-a-tablet-e-smartphone\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/it\/addio-primato-della-tv-le-ricerche-sullaudience-si-aprono-a-tablet-e-smartphone\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/it\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Addio primato della TV: le ricerche sull\u2019audience si aprono a tablet e smartphone\",\"datePublished\":\"2014-07-31T05:00:36+00:00\",\"dateModified\":\"2020-06-12T11:46:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/it\/addio-primato-della-tv-le-ricerche-sullaudience-si-aprono-a-tablet-e-smartphone\/\"},\"wordCount\":346,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/it\/#organization\"},\"keywords\":[\"analytics\",\"facebook\",\"mobile\",\"nielsen\",\"tablet\"],\"articleSection\":[\"ttnews\",\"Web & Marketing\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/it\/addio-primato-della-tv-le-ricerche-sullaudience-si-aprono-a-tablet-e-smartphone\/\",\"url\":\"https:\/\/tradetracker.com\/it\/addio-primato-della-tv-le-ricerche-sullaudience-si-aprono-a-tablet-e-smartphone\/\",\"name\":\"Addio primato della TV: le ricerche sull\u2019audience si aprono a tablet e smartphone - 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