{"id":502,"date":"2014-05-17T06:50:43","date_gmt":"2014-05-17T04:50:43","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=502"},"modified":"2020-06-12T10:44:02","modified_gmt":"2020-06-12T10:44:02","slug":"4-errori-da-evitare-nel-link-building","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/4-errori-da-evitare-nel-link-building\/","title":{"rendered":"4 errori da evitare nel link building"},"content":{"rendered":"<p>L\u2019 aggiornamento dell\u2019 algoritmo <strong>Penguin<\/strong> di Google <strong>ha cambiato molto il link building<\/strong>, cio\u00e8 la rete di collegamenti che rende pi\u00f9 visibile una pagina web sui motori di ricerca. Tale aggiornamento ha penalizzato molti siti, che sono stati eliminati dai risultati della prima pagina. Per evitare ci\u00f2 \u00e8 necessario strutturare bene i collegamenti esterni ed interni del sito, evitando quattro principali errori.<\/p>\n<h2>Collegamenti irrilevanti<\/h2>\n<p>Quando si costruisce la rete di collegamenti questi devono essere<strong> i pi\u00f9 naturali possibili<\/strong>, per <strong>evitare di essere bannati dai motori di ricerca<\/strong>. I link devono essere inseriti in siti con argomenti correlati, meglio <strong>puntare sulla qualit\u00e0 e non sulla quantit\u00e0<\/strong>, inserendoli in contesti che non hanno nulla a che fare con il nostro sito.<\/p>\n<h2>Distribuzione degli Anchor Text<\/h2>\n<p>La distribuzione degli Anchor Text deve <strong>essere naturale<\/strong>, <strong>evitando la ripetizione delle parole<\/strong> ed <strong>utilizzando diverse parole chiave per esprimere lo stesso concetto<\/strong>. Invece di ricorrere all\u2019utilizzo indiscriminato di anchor test, per rafforzare l\u2019ottimizzazione del sito<strong> \u00e8 pi\u00f9 utile migliorare i temi dei link<\/strong>,<strong> facilitare l\u2019utente nella navigazione del sito<\/strong>, <strong>offrire nuovi spunti ed evitare gli eccessivi rimbalzi<\/strong>.<\/p>\n<h2>Eccessivo uso del guest blogging<\/h2>\n<p>Il <strong>guest blogging<\/strong>, cio\u00e8 la<strong> presenza di back-link<\/strong> su siti ospiti al fine di utilizzare il traffico di questi per aumentare il proprio, dovrebbe essere limitato, per evitare una svalutazione da parte dei motori di ricerca, che potrebbe non posizionarli tra i primi risultati. Per evitare ci\u00f2 sarebbe bene per ogni guest post pubblicare anchor text diversi, <strong>scegliere siti con contenuti vari per tema e qualit\u00e0<\/strong>, creare collegamenti con fonti istituzionali autorevoli, evitare i siti che non godono di buona reputazione. Ad esempio l\u2019utilizzo di post su forum tematici o di siti come oknotizie.it sarebbero delle ottime alternative al semplice al semplice scambio di banner tra pagine web.<\/p>\n<h2>Scarso utilizzo di link creativi<\/h2>\n<p>La creazione di <strong>nuove strategie di link<\/strong> permetterebbe di ottimizzare al meglio la visibilit\u00e0 del sito, rafforzare il marchio ed avere un vantaggio sui concorrenti. Attraverso le informazioni derivanti dai cookies e dai Feed Rss \u00e8 possibile generare nuove modalit\u00e0 di collegamenti o nuove applicazioni riuscendo a raggiungere anche coloro che non vogliono essere tracciati.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019 aggiornamento dell\u2019 algoritmo Penguin di Google ha cambiato molto il link building, cio\u00e8 la rete di collegamenti che rende pi\u00f9 visibile una pagina web sui motori di ricerca. Tale aggiornamento ha penalizzato molti siti, che sono stati eliminati dai risultati della prima pagina. Per evitare ci\u00f2 \u00e8 necessario strutturare bene i collegamenti esterni ed  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1413,39],"class_list":["post-502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guideeconsigli","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 errori da evitare nel link building - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"L\u2019 aggiornamento dell\u2019 algoritmo Penguin di Google ha cambiato molto il link building, cio\u00e8 la rete di collegamenti che rende pi\u00f9 visibile una pagina web sui motori di ricerca. 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