{"id":707,"date":"2014-08-11T07:00:08","date_gmt":"2014-08-11T05:00:08","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=707"},"modified":"2020-06-03T08:15:47","modified_gmt":"2020-06-03T08:15:47","slug":"come-capire-se-un-ctr-e-buono-o-no-per-il-sem","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/come-capire-se-un-ctr-e-buono-o-no-per-il-sem\/","title":{"rendered":"Come capire se un CTR \u00e8 buono o no per il SEM"},"content":{"rendered":"

Il CTR<\/strong><\/a> misura in termini percentuali, l\u2019efficacia dei propri annunci SEM<\/a><\/strong>. Qual’\u00e8 un buon click through rate? Per dare una risposta a questa domanda bisogna considerare diversi fattori.<\/p>\n

Quali sono questi fattori?<\/p>\n

– Network, motori di ricerca<\/strong> e le campagne di Google Shopping<\/strong><\/a> presentano CTR<\/strong> significativamente pi\u00f9 elevati rispetto alle campagne display, anche se le campagne di remarketing possono potenzialmente migliorare CTR rispetto ad altri tipi di campagne.<\/p>\n

– Rilevanza<\/strong>. Questo fattore combina la completa esperienza di ricerca, alla ricerca della pagina di destinazione.<\/p>\n

Altri aspetti importanti sono\u00a0la corrispondenza delle parole chiave\u00a0<\/strong>e\u00a0il punteggio di qualit\u00e0 (Quality Score<\/strong>). Ma non solo:<\/p>\n

– Ad Rank<\/strong> – Anche con una grande rilevanza, la posizione degli annunci a volte bassa. Prendere in considerazione sia gli annunci unitari, che l\u2019estensione di Google shopping fa diminuire l\u2019importanza di un annuncio con testo standard Infine, se il vostro annuncio \u00e8 al di sotto della barra del ricercatore browser, potrai accumulare potenzialmente molte visualizzazioni, senza per\u00f2 che l’annuncio venga mai visto!<\/p>\n

– Dispositivo<\/strong>. L\u2019aumento o la diminuzione del rank dell\u2019annuncio, che incide sul CTR pu\u00f2 variare a seconda del dispositivo. In generale il CTR del telefono \u00e8 superiore a quello del desktop e del tablet. Tuttavia, il volume tende a essere molto inferiore. Gli annunci per cellulari occupano molto spazio sullo schermo, spesso agli utenti offrono solo opzioni a pagamento prima di poter navigare.<\/p>\n

– Verticale<\/strong> – CTR varia in verticale, soprattutto se si considera la concorrenza. Termini come, “avvocato” sono spesso molto costosi e hanno un grande volume di ricerca. Uno qualsiasi dei fattori di cui sopra pu\u00f2 essere influenzati, causando oscillazioni di CTR.<\/p>\n

Qual’ \u00e8 il verdetto?<\/strong><\/h3>\n

Sulla base di questi fattori, una buona prova CTR \u00e8 del 2%.<\/strong><\/p>\n

Alcuni sostengono che il 2% \u00e8 troppo basso. Ma arrivati almeno a tale soglia, si pu\u00f2 cercare implementando i costi e gli obiettivi del tasso di conversione.<\/p>\n

Quando parliamo 2% CTR, bisogna considerare che ci saranno molto probabilmente campagne individuali con CTR migliori ma anche peggiori. Ad esempio, le campagne commerciali di note marche possono avere CTR molto pi\u00f9 alti del 2%, mentre altri possono essere al di sotto di tale percentuale. Inoltre, le campagne della Rete Display matureranno molte pi\u00f9 visualizzazioni ma con CTR inferiori, quindi meglio investire su quest\u2019ultimo.<\/p>\n

Utilizzando gli originali strumenti di Google, siamo in grado di raccogliere dati competitivi, ma queste cifre sono solo stime. I report dell\u2019Auction Insights forniscono dati interessanti confrontando parametri come la quota di visualizzazioni, la posizione media e il tasso di sovrapposizione ai concorrenti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Il CTR misura in termini percentuali, l\u2019efficacia dei propri annunci SEM. Qual’\u00e8 un buon click through rate? Per dare una risposta a questa domanda bisogna considerare diversi fattori. Quali sono questi fattori? – Network, motori di ricerca e le campagne di Google Shopping presentano CTR significativamente pi\u00f9 elevati rispetto alle campagne display, anche se le […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1413,39],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-guideeconsigli","category-non-categorizzato"],"yoast_head":"\nCome capire se un CTR \u00e8 buono o no per il SEM - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Il CTR misura in termini percentuali, l\u2019efficacia dei propri annunci SEM. Qual'\u00e8 un buon click through rate? 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