{"id":77372,"date":"2018-11-19T08:44:06","date_gmt":"2018-11-19T08:44:06","guid":{"rendered":"https:\/\/tradetracker.com\/?p=77372"},"modified":"2022-01-21T21:22:35","modified_gmt":"2022-01-21T21:22:35","slug":"cyber-week-2018-save-the-date","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/cyber-week-2018-save-the-date\/","title":{"rendered":"Cyber Week 2018: Save the date!"},"content":{"rendered":"<p>L\u2018origine del nome rimane incerta, ma tutti ormai, appassionati dello shopping on-line e non conosciamo e attendiamo in trepidazione il giorno del <strong>Black Friday<\/strong>! Il <em>Black Friday<\/em> \u00e8 il giorno successivo al Giorno del Ringraziamento negli stati Uniti. E\u2019 il giorno che d\u00e0 il via agli acquisti per il Natale.<\/p>\n<p>Alcuni pensano il suo nome nasca da un giorno di traffico in tilt a Philadelphia, dovuto alla corsa ai regali. Altri lo associano al mercato finanziario, in cui gli alti guadagni vengono tipicamente segnalati con il colore nero.<\/p>\n<p>Durante questa giornata, negozi e shopping on-line negli Stati Uniti propongono speciali ed elevati sconti al fine di favorire le spese natalizie. Nel 2005 a questa giornata viene affiancata il <strong>Cyber Monday<\/strong>. Quest\u2019ultimo \u00e8 dedicato principalmente al settore hi-tech.<\/p>\n<p>Le due giornate hanno dato vita ad un\u2019intera settimana dedicata allo shopping. La caratteristica? Forti e imperdibili sconti che fanno registrare agli shop alti guadagni.<\/p>\n<p>Nata negli Stati Uniti, ha man mano preso piede in molti altri paesi. Ha conquistato anche il nostro che registra ogni anno una forte crescita. Soprattutto l\u2019on-line ha dimostrato un trend positivo come dimostrato dai seguenti dati di Google. Sotto i dati della ricerca delle parole \u201c<strong><em>Black Friday<\/em><\/strong>\u201d e \u201c<strong><em>Cyber Monday<\/em><\/strong>\u201d negli ultimi 5 anni.<\/p>\n<p>&nbsp;<\/p>\n<p><u>Black Friday<\/u><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-191297 size-full\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/11\/BF-1024x278-1.png\" alt=\"diagram\" width=\"1024\" height=\"278\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/11\/BF-1024x278-1.png 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/11\/BF-1024x278-1-300x81.png 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/11\/BF-1024x278-1-768x209.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><u>Cyber Monday<\/u><\/p>\n<p>I risultati registrati in questi ultimi anni sulle vendite sono positivi e sempre in crescita. Quindi ci fanno ben sperare per la prossima Cyber Week. Per avere qualche numero, prendiamo in riferimento la ricerca condotta da <strong><em>Digital for Accademy<\/em><\/strong>. \u00a0Ci indica che il 2017 ha registrato un giro d\u2019affari di circa 800 milioni di euro durante queste giornate.<\/p>\n<p>I settori presi d\u2019assalto rimangono principalmente quello della <em>tecnologia<\/em> e del <em>fashion. Inoltre a<\/em>vanzano sempre pi\u00f9 il settore <em>viaggi<\/em>, <em>salute <\/em>e <em>bellezza<\/em>. Altra caratteristica importante da osservare \u00e8 che il <em>desktop<\/em> rimane il principale device per gli acquisti on-line. Cresce comunque la percentuale di acquisto da <em>mobile<\/em>, mentre rimane stabile (intorno al 7%) quella legata ai <em>tablet<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<h3>L\u2019attesa per la Cyber Week \u00e8 iniziata!<\/h3>\n<p>Shop ed esperti del settore vendite e marketing sono alle prese con le offerte e la programmazione delle attivit\u00e0 dedicate all\u2019evento.<\/p>\n<p>La data del <strong>Black Friday<\/strong> \u00e8 fissata al <em>23 Novembre<\/em>, il <strong>Cyber Monday<\/strong> sar\u00e0 il <em>26 Novembre<\/em>.<\/p>\n<p>Molti shop manterranno gli sconti attivi per l\u2019intera settimana. Le migliori offerte saranno per\u00f2 riservate a questi giorni specifici, con una durata di sole 24h. Gli utenti dovranno esser quindi pronti ad accaparrarsi le migliori promozioni per l\u2019acquisto del loro oggetto del desiderio.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-191325 size-full\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/11\/scatenate-le-vendite-1.png\" alt=\"scatenate le vendite\" width=\"1022\" height=\"465\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/11\/scatenate-le-vendite-1.png 1022w, https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/11\/scatenate-le-vendite-1-300x136.png 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/11\/scatenate-le-vendite-1-768x349.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><br \/>\nAnche TradeTracker si prepara al grande <em>evento! <\/em><\/p>\n<p>Supportiamo i nostri clienti, che stanno lavorando ininterrottamente alle migliori offerte e si preparano a gestire il flusso di acquisto che caratterizzer\u00e0 questi giorni. Non dimentichiamo per\u00f2 i publisher che, dall\u2019altra parte, stanno mettendo in atto strategie volte ad ottimizzare i risultati in termini di visibilit\u00e0 e vendite.<\/p>\n<p>Moltissime le pagine, sezioni o addirittura mini-siti creati ad hoc per queste giornate, in cui garantire una visibilit\u00e0 esclusiva a chi decider\u00e0 di investire nella Cyber Week.<\/p>\n<p>&nbsp;<\/p>\n<p>Attendiamo di scoprire i risultati di quest\u2019anno!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-72838\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2018\/09\/giorgia-300x76.png\" alt=\"\" width=\"300\" height=\"76\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2018origine del nome rimane incerta, ma tutti ormai, appassionati dello shopping on-line e non conosciamo e attendiamo in trepidazione il giorno del Black Friday! Il Black Friday \u00e8 il giorno successivo al Giorno del Ringraziamento negli stati Uniti. E\u2019 il giorno che d\u00e0 il via agli acquisti per il Natale. Alcuni pensano il suo nome  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":77424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39],"class_list":["post-77372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cyber Week 2018! 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