{"id":89797,"date":"2019-06-07T16:12:38","date_gmt":"2019-06-07T16:12:38","guid":{"rendered":"https:\/\/tradetracker.com\/?p=89797"},"modified":"2019-06-07T16:12:38","modified_gmt":"2019-06-07T16:12:38","slug":"shopping-industry-report-focus-on-tech-computer-and-electronics","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/shopping-industry-report-focus-on-tech-computer-and-electronics\/","title":{"rendered":"Shopping Industry Report : Focus on Tech, Computer and Electronics."},"content":{"rendered":"<p>Il 2019 si apre confermando la crescita del settore Tech, Computer and Electronics gi\u00e0 registrata nel primo trimetre del 2018, con un +25%.<\/p>\n<h3><strong>Analisi delle performance di settore dal 2017 al 2018<\/strong><\/h3>\n<p>Nel 2018 la categoria Tech evidenziava infatti una crescita delle performance del 22% YoY sulla piattaforma italiana.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-89798 size-full\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-1.png\" alt=\"\" width=\"752\" height=\"450\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-1.png 752w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-1-300x180.png 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><strong><em>Incremento delle performance registrate nel 2018 rispetto al 2017<\/em><\/strong><\/p>\n<h3><strong>Analisi delle performance del Leader di Settore<\/strong><\/h3>\n<p>Ad esempio il leader del settore Tech, che da anni porta avanti una collaborazione di successo con TradeTracker, \u00e8 cresciuto in maniera esponenziale del 127% e anche nel 2019 conferma questo trend.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-89823 size-full\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-2.png\" alt=\"\" width=\"750\" height=\"466\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-2.png 750w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-2-300x186.png 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><strong><em>Crescita delle commissioni del programma Leader registrata a partire dalla sua data di lancio del 2015<\/em><\/strong><\/p>\n<p>Osservando il suo andamento dello scorso anno, si evidenziano forti picchi di vendite da Ottobre a Dicembre, durante il Black Friday e Natale, e a Gennaio e Febbraio, durante i Saldi Invernali.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-89848 size-full\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-3.png\" alt=\"\" width=\"1094\" height=\"535\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-3.png 1094w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-3-300x147.png 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-3-768x376.png 768w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-3-1024x501.png 1024w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p style=\"text-align: center;\"><strong><em>In rosso i periodi in cui mediamente si registrano i picchi di vendite <\/em><\/strong><\/p>\n<h3><strong>Leader di settore: Focus on top publisher<\/strong><\/h3>\n<p>In base al numero delle vendite, le categorie dei publisher attivi sul programma leader del settore Tech sono cos\u00ec distribuite:<\/p>\n<p>Voucher Code\/Offerte: 38%<\/p>\n<p>Content\u00a0: 22%<\/p>\n<p>Tech Partners: 20%<\/p>\n<p>Cashback\/Loyalty: 12%<\/p>\n<p>Comparison: 8%<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-89873 size-full\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-4.png\" alt=\"\" width=\"1005\" height=\"594\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-4.png 1005w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-4-300x177.png 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-4-768x454.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Canali maggiormente performanti per il settore Tech Computer and Electronics.<\/strong><\/p>\n<p>In linea con l\u2019andamento di tutto il settore Shopping, anche i programmi Tech vedono come canale pi\u00f9 performante quello dei siti di Coupon e Voucher.<\/p>\n<p>Analizzando le performance di tutti i programmi Tech, si registra rispetto al 2017 un incremento delle performance generate dal canale Couponing del 27%<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-89898 size-full\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-5.png\" alt=\"\" width=\"955\" height=\"602\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-5.png 955w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-5-300x189.png 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2019\/06\/Grafico-5-768x484.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p style=\"text-align: center;\"><strong><em>Crescita del canale couponing<\/em><\/strong><\/p>\n<h3><strong>Non solo couponing, l\u2019importanza degli iniziator<\/strong><\/h3>\n<p>Cresce anche in maniera evidente l&#8217;apporto dato dai siti di contenuto e dai comparatori di prezzo, con un incremento medio del 49%.<\/p>\n<p>Questo grazie alla Real Attribution, tecnologia unica sul mercato che permette di remunerare a performance anche i publisher che si trovano nella parte alta del funnel di conversione.<\/p>\n<p>Da sottolineare anche la crescita delle performance dei Partner Tecnologici che nel 2018 registrano un aumento del 33%.<\/p>\n<p>Dunque, si rivela determinante per poter ottenere un rendimento ottimale dei propri investimenti, non solo puntare sul collaborazioni con i \u201cclassici\u201d converter, ovvero siti di coupon e Cashback, ma anche instaurare partnership con siti di contenuti, blog e comparatori di prezzo per valorizzare la parte alta del funnel di conversione. Il ruolo degli iniziator risulta infatti essere decisivo per l\u2019esperienza d\u2019acquisto dell\u2019utente.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il 2019 si apre confermando la crescita del settore Tech, Computer and Electronics gi\u00e0 registrata nel primo trimetre del 2018, con un +25%. Analisi delle performance di settore dal 2017 al 2018 Nel 2018 la categoria Tech evidenziava infatti una crescita delle performance del 22% YoY sulla piattaforma italiana. Incremento delle performance registrate nel 2018  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":89823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39],"class_list":["post-89797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shopping Industry Report : Focus on Tech, Computer and Electronics. - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Il 2019 si apre confermando la crescita del settore Tech, Computer and Electronics gi\u00e0 registrata nel primo trimetre del 2018, con un +25%. 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