{"id":985,"date":"2014-09-04T11:38:41","date_gmt":"2014-09-04T09:38:41","guid":{"rendered":"https:\/\/blog.tradetrackeritaly.it\/?p=985"},"modified":"2022-01-27T00:56:21","modified_gmt":"2022-01-27T00:56:21","slug":"qualita-affiliati-leffetto-dello-screening-iniziale","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/it\/qualita-affiliati-leffetto-dello-screening-iniziale\/","title":{"rendered":"Qualit\u00e0 affiliati: l’effetto dello screening iniziale"},"content":{"rendered":"

Molti network di affiliazione giocano sui numeri pi\u00f9 che sulla qualit\u00e0; e quello che spesso accade \u00e8 che gli advertiser si ritrovino\u00a0di fronte a centinaia di siti\u00a0che si propongono per il loro programma e che non hanno nemmeno la parvenza di poter portare\u00a0performance. Siti visibilmente fasulli, senza traffico, pieni di banner e senza contenuto, monopagina, a volte domini scaduti o in parking.<\/p>\n

TradeTracker<\/strong>\u00a0 ha fatto una scelta diversa e in tutta Europa propone un layer di approvazione iniziale mantenuto dai nostri publisher manager. Significa che prima di potersi proporre ai nostri advertiser, gli affiliati si devono prima di tutto registrare, devono verificare il loro indirizzo email e la propriet\u00e0 del loro sito web; quindi vengono sottoposti ad uno screening manuale<\/strong> eseguito dal nostro staff. S\u00ec, uno a uno. Li apriamo, li guardiamo, controlliamo su tool come SimilarWeb<\/a> e Alexa<\/a> quanto traffico fanno e da dove proviene questo traffico.<\/p>\n

Il risultato \u00e8 riportato nel grafico qui sopra: in grigio<\/strong> gli affiliati rifiutati<\/strong> dai nostri publisher manager, in blu<\/strong> e azzurro quelli accettati<\/strong>.<\/p>\n

Mi metto nei panni dei nostri clienti e mi chiedo quanto possa diventare pi\u00f9 difficile gestire le proprie campagne<\/strong> quando si ricevono valanghe di affiliati – inutili – da controllare. E quanto diventi negativa l’immagine\u00a0dei network di affiliazione<\/strong> quando si presentano con questa tipologia di affiliati.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Molti network di affiliazione giocano sui numeri pi\u00f9 che sulla qualit\u00e0; e quello che spesso accade \u00e8 che gli advertiser si ritrovino\u00a0di fronte a centinaia di siti\u00a0che si propongono per il loro programma e che non hanno nemmeno la parvenza di poter portare\u00a0performance. Siti visibilmente fasulli, senza traffico, pieni di banner e senza contenuto, monopagina, […]<\/p>\n","protected":false},"author":69,"featured_media":1077257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1413,39],"class_list":["post-985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guideeconsigli","category-non-categorizzato"],"yoast_head":"\nQualit\u00e0 affiliati: l'effetto dello screening iniziale - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Molti network di affiliazione giocano sui numeri pi\u00f9 che sulla qualit\u00e0; e quello che spesso accade \u00e8 che gli advertiser si ritrovino\u00a0di fronte a centinaia di siti\u00a0che si propongono per il loro programma e che non\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/it\/wp-json\/wp\/v2\/posts\/985\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualit\u00e0 affiliati: l'effetto dello screening iniziale\" \/>\n<meta property=\"og:description\" content=\"Molti network di affiliazione giocano sui numeri pi\u00f9 che sulla\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/it\/qualita-affiliati-leffetto-dello-screening-iniziale\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-04T09:38:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T00:56:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/03\/tradetracker-logo-min-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Qualit\u00e0 affiliati: l'effetto dello screening iniziale\" \/>\n<meta name=\"twitter:description\" content=\"Molti network di affiliazione giocano sui numeri pi\u00f9 che sulla qualit\u00e0; e quello che spesso accade \u00e8 che gli advertiser si\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/03\/tradetracker-logo-min-1200x848.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/it\/qualita-affiliati-leffetto-dello-screening-iniziale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/it\/qualita-affiliati-leffetto-dello-screening-iniziale\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/it\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Qualit\u00e0 affiliati: l’effetto dello screening iniziale\",\"datePublished\":\"2014-09-04T09:38:41+00:00\",\"dateModified\":\"2022-01-27T00:56:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/it\/qualita-affiliati-leffetto-dello-screening-iniziale\/\"},\"wordCount\":228,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/it\/qualita-affiliati-leffetto-dello-screening-iniziale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/03\/tradetracker-logo-min-scaled.jpg\",\"keywords\":[\"approvazione\",\"publisher\",\"qualit\u00e0\"],\"articleSection\":[\"Guide e Consigli\",\"ttnews\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/it\/qualita-affiliati-leffetto-dello-screening-iniziale\/\",\"url\":\"https:\/\/tradetracker.com\/it\/qualita-affiliati-leffetto-dello-screening-iniziale\/\",\"name\":\"Qualit\u00e0 affiliati: l'effetto dello screening iniziale - 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