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08 October, 2019 by TradeTracker UK TradeTracker

October has arrived and that can only mean Halloween is around the corner! As the nights get longer and the temperatures start to drop, it’s time to pick the right pumpkin and get ready for a night of frightful joy as we approach the 31st of the month.

This is a great time for brands to really capitalise on what has grown to become a large event in the UK. Last year alone, Brits spent an average of over £400 million during the Halloween period. With this trend growing year on year, this Halloween will likely see this spending increase.

Scaring the competition?

There are many things as an advertiser that you can do to get involved within the affiliate channel. The key thing to think about is the products you’re looking to promote during this period. Think about decorations, costumes, treats for trick or treaters and of course, party supplies! The general theme is spooky, so take into consideration the branding of products you’re looking to push.

Once you’ve decided what products to promote, the offer is the next thing to consider. Depending on the target audience you need to decide the best way to get your products to the consumer. If your brand is selling party supplies, think about bundling products together or offering suggestions of products that tend to be purchased alongside certain goods. The same kind of thinking can be applied to decorations which can often go hand-in-hand with party planning.

If your site has a specific Halloween section, are you offering discounts or sale items to entice a visitor to buy? Affiliates tend to run Halloween exposure in the form of on-site sections, newsletters and other placements related to the event. Some things you may want to consider when looking to gain additional exposure:

- Additional CPC for a dedicated Halloween landing page
- CPA increase for key publishers to push certain products
- Bonus incentive to push affiliates to perform and earn a higher reward
- Potential tenancy options for Halloween themed newsletters
- Exclusive voucher codes with specific voucher affiliates

There are of course many more options to consider when running Halloween activity. With the help of your account manager, you can identify key opportunities for additional exposure, so make sure you speak to them today to get the best for your brand with Halloween this year.