Find the latest news from the performance marketing industry, tips and tricks on how to better your affiliate marketing, in depth topic analysis by our selected opinion leaders and a glimpse of life inside TradeTracker around the globe.

Make your Halloween 2019 a frightening success

October has arrived and that can only mean Halloween is around the corner! As the nights get longer and the temperatures start to drop, it’s time to pick the right pumpkin and get ready for a night of frightful joy as we approach the 31st of the month.

This is a great time for brands to really capitalise on what has grown to become a large event in the UK. Last year alone, Brits spent an average of over £400 million during the Halloween period. With this trend growing year on year, this Halloween will likely see this spending increase.

Scaring the competition?

There are many things as an advertiser that you can do to get involved within the affiliate channel. The key thing to think about is the products you’re looking to promote during this period. Think about decorations, costumes, treats for trick or treaters and of course, party supplies! The general theme is spooky, so take into consideration the branding of products you’re looking to push.

Once you’ve decided what products to promote, the offer is the next thing to consider. Depending on the target audience you need to decide the best way to get your products to the consumer. If your brand is selling party supplies, think about bundling products together or offering suggestions of products that tend to be purchased alongside certain goods. The same kind of thinking can be applied to decorations which can often go hand-in-hand with party planning.

If your site has a specific Halloween section, are you offering discounts or sale items to entice a visitor to buy? Affiliates tend to run Halloween exposure in the form of on-site sections, newsletters and other placements related to the event. Some things you may want to consider when looking to gain additional exposure:

– Additional CPC for a dedicated Halloween landing page
– CPA increase for key publishers to push certain products
– Bonus incentive to push affiliates to perform and earn a higher reward
– Potential tenancy options for Halloween themed newsletters
– Exclusive voucher codes with specific voucher affiliates

There are of course many more options to consider when running Halloween activity. With the help of your account manager, you can identify key opportunities for additional exposure, so make sure you speak to them today to get the best for your brand with Halloween this year.

You might like...

Kelkoo Group

TradeTracker Italy conducted an insightful interview with the Kelkoo Group. In this interview, Kelkoo Group answered questions related to their experience with as well a deep dive into the work of a Google CSS Partner. “TradeTracker is a player we have been working with for years, not only in Italy, but in all countries where there is dual presence. I think [...]

Find out more

Conrad affiliated in multiple countries

We are pleased to inform you that Conrad is now affiliated with TradeTracker in multiple countries. They were previously only affiliated with TradeTracker Netherlands. From now on they are also live in the United Kingdom, Belgium, Denmark, Sweden, France and Italy. Conrad stands for technology and electronics made in Germany. And not only in Germany [...]

Find out more

TradeTracker wins European tender for NS International

TradeTracker has won the European tender for providing affiliate marketing services to NS International. After an intensive tendering process in which other Dutch and European affiliate networks participated, TradeTracker emerged as the best. Jan-Willem Besouw, Head of Industry Travel at TradeTracker Netherlands, is enthusiastic about winning the tender: “The strong position of TradeTracker in the [...]

Find out more

New Country Manager

TradeTracker strengthens their team in Spain with a new Country Manager, Tamara de Ruiter. As Country Manager, Tamara de Ruiter is responsible for the day-to-day management of TradeTracker Spain. “I appreciate TradeTracker’s confidence in me, and I’m delighted to have the opportunity to lead such a great team here in Spain.” Tamara worked at Laycos [...]

Find out more