{"id":34970,"date":"2017-01-09T12:20:39","date_gmt":"2017-01-09T12:20:39","guid":{"rendered":"https:\/\/tradetracker.com\/las-rebajas-momento-idoneo-para-diferenciarse-de-la-competencia\/"},"modified":"2022-01-27T09:30:10","modified_gmt":"2022-01-27T09:30:10","slug":"las-rebajas-momento-idoneo-para-diferenciarse-de-la-competencia","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/mx\/las-rebajas-momento-idoneo-para-diferenciarse-de-la-competencia\/","title":{"rendered":"Las Rebajas, momento id\u00f3neo para diferenciarse de la competencia"},"content":{"rendered":"

\"rebajas2\"<\/p>\n

\u00a1\u00a1Han llegado las rebajas!! <\/strong> Tras el bombazo del Cyber Weekend en noviembre y una buen\u00edsima campa\u00f1a navide\u00f1a, \u00a1el ritmo no para! y recargamos pilas con las fant\u00e1sticas ofertas que tienen preparados todos nuestros anunciantes para las deseadas \u201cREBAJAS<\/strong>\u201d. <\/p>\n

En TradeTracker somos fans de esta \u00e9poca, \u00a1nada de pensar en la cuesta de enero! Durante este mes estamos trabajando con m\u00e1s fuerza que nunca para empezar el a\u00f1o 2017 con ganas. As\u00ed que, para sacar el m\u00e1ximo partido a esta campa\u00f1a post-navide\u00f1a, \u00a1planifica, trabaja y aprovecha bien las rebajas!<\/p>\n

Para ello, hay que tener en cuenta que son ya muchos los consumidores e internautas que esperan a las ofertas y promociones online para sacar el m\u00e1ximo rendimiento a su dinero en temporada de rebajas, buscando lo que todos queremos: ahorrarnos unos eurillos en nuestras compras. Habitualmente asociamos la palabra \u201crebajas\u201d al sector retail, pero no es el \u00fanico que triunfa en las rebajas online, ni mucho menos. <\/p>\n

Cada vez son m\u00e1s los que esperan a esta \u00e9poca para comprar aquellos productos o servicios con precios m\u00e1s elevados que llevan tiempo viendo e inform\u00e1ndose sobre ellos. Esos caprichitos que se convierten en oportunidades durante estas semanas de rebajas. Como por ejemplo: tecnolog\u00eda, decoraci\u00f3n, viajes\u2026 O incluso puede ser que alguno de los internautas lo que busque sea deshacerse de alg\u00fan m\u00f3vil antiguo al haber recibido uno nuevo de los Reyes, o deshacerse de alg\u00fan regalo no tan deseado y ganar con el cambio.<\/p>\n

Por todo esto, es ahora cuando hay que mostrar, m\u00e1s que nunca, las ventajas que se ofrecen al p\u00fablico y diferencian a la marca de la competencia haci\u00e9ndola fuerte en el mercado y lograr que el internauta se decante por ella y no por otra tienda o marca online (o incluso f\u00edsica). Y, aunque si bien es cierto muchos consumidores espa\u00f1oles siguen siendo algo conservadores, para aprovechar la \u00e9poca de rebajas las preferencias van cambiando y muchos ya combinan las compras online con las presenciales. <\/p>\n

\"banners-rebajas2\"<\/p>\n

Y una de las mejores maneras para diferenciarse y llamar la atenci\u00f3n al internauta hacia vuestra campa\u00f1a sobre el resto de la competencia es trabajando bien el display. Os dejamos algunos tips para crear vuestros banners<\/u>, esas creatividades que a algunos vuelven locos: <\/p>\n

1.\tIntenta ser creativo<\/strong>: La imagen ha de llamar la atenci\u00f3n del internauta e impactarle en pocos segundos para que se decida a hacer clic en \u00e9l. <\/p>\n

2.\tPon especial atenci\u00f3n a los colores <\/strong>que utilices. Estos han de hacer que el banner destaque en los sitios web donde se aloje y animar al usuario a hacer clic en \u00e9l, pero todo con cierto orden y medida. <\/p>\n

3.\tEscoge una tipograf\u00eda <\/strong>que facilite la lectura. No dificultes que el mensaje llegue al usuario por culpa de una tipograf\u00eda mal escogida, por muy bonita que pueda resultar. No utilices m\u00e1s de dos tipograf\u00edas diferentes en cada dise\u00f1o. <\/p>\n

4.\tNo sacrifiques tu imagen de marca: No olvides incluir tu logotipo <\/strong>o usar tu imagen de marca para que el usuario pueda identificar \u201cqui\u00e9n le est\u00e1 hablando\u201d. <\/p>\n

5.\tSencillez<\/strong>, ante todo: Procura que los textos incluidos en los banners no sean excesivamente largos. Recuerda que cuanto m\u00e1s sencillo y directo sea el mensaje, mejor llegar\u00e1 a nuestro cliente final. <\/p>\n

6.\tCentra el mensaje <\/strong>de cada banner en un solo producto. No mezcles mensajes en una sola imagen, ya que puede acabar desvirtuando el mensaje. <\/p>\n

7.\tCrea un v\u00ednculo con el usuario <\/strong>a trav\u00e9s del lenguaje. Que logremos una interacci\u00f3n con nuestro banner a veces depende de la emoci\u00f3n que provoques a trav\u00e9s de \u00e9l. <\/p>\n

8.\tCrea banners de diferentes tama\u00f1os <\/strong>por campa\u00f1a para facilitar su inserci\u00f3n en los diferentes sites de nuestros afiliados. Las medidas m\u00e1s utilizadas en nuestra plataforma son:
\n\"tamano-banners\"<\/p>\n

9.\tRenueva y actualiza con frecuencia <\/strong>las promociones y dise\u00f1os de los banners de tu campa\u00f1a. Adapta un mismo dise\u00f1o a varios tama\u00f1os, pero cuidado con redimensionarlos, puedes distorsionar toda la imagen). <\/p>\n

Esto ayudar\u00e1, no s\u00f3lo a atraer a tu cliente final, sino tambi\u00e9n a atraer a nuestros afiliados para que promocionen tu campa\u00f1a de manera m\u00e1s activa.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a1\u00a1Han llegado las rebajas!! Tras el bombazo del Cyber Weekend en noviembre y una buen\u00edsima campa\u00f1a navide\u00f1a, \u00a1el ritmo no para! y recargamos pilas con las fant\u00e1sticas ofertas que tienen preparados todos nuestros anunciantes para las deseadas \u201cREBAJAS\u201d. En TradeTracker somos fans de esta \u00e9poca, \u00a1nada de pensar en la cuesta de enero! Durante este […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2371,2370],"class_list":["post-34970","post","type-post","status-publish","format-standard","hentry","category-noticias-afiliacion-mx","category-tradetracker-mx"],"yoast_head":"\nLas Rebajas, momento id\u00f3neo para diferenciarse de la competencia - TradeTracker.com | Affiliate Marketing | Performance Marketing<\/title>\n<meta name=\"description\" content=\"\u00a1\u00a1Han llegado las rebajas!! 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