{"id":43780,"date":"2017-06-17T13:45:26","date_gmt":"2017-06-17T13:45:26","guid":{"rendered":"https:\/\/tradetracker.com\/?p=43780\/"},"modified":"2025-01-15T12:35:08","modified_gmt":"2025-01-15T12:35:08","slug":"real-attribution-insights-de-la-competencia-la-cooperacion","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/mx\/real-attribution-insights-de-la-competencia-la-cooperacion\/","title":{"rendered":"Real Attribution con TradeTracker Mexico: De la competencia a la cooperaci\u00f3n"},"content":{"rendered":"<p>Desde el lanzamiento de <strong>Real Attribution<\/strong> ha habido un enorme cambio en el comportamiento y forma de interactuar de los publishers. Al ser recompensados por agregar valor al proceso de toma de decisi\u00f3n del consumidor, han comenzado a adoptar m\u00e9todos de promoci\u00f3n diferentes en campa\u00f1as que utilizan Real Attribution. Muchos publishers ya entienden el valor de la cooperaci\u00f3n por encima del enfrentamiento por el \u00faltimo clic. TradeTracker profundiza sobre valor a\u00f1adido, tambi\u00e9n para los anunciantes, que se produce cuando los publishers pasan de ser competidores a ser colaboradores.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/2017-08-09-16_42_10-TT_CPTAinsightspaper_EN.pdf-Adobe-Acrobat-Reader-DC-1.png\" alt=\"\" width=\"808\" height=\"390\" \/><br \/>\nEl modelo basado en el \u00faltimo clic ha predominado durante mucho tiempo en el sector del marketing de afiliaci\u00f3n, con publishers recibiendo una comisi\u00f3n \u00fanicamente tras ganar la batalla por el \u00faltimo clic. En algunos casos pueden haber recibido un bonus por ser mediadores, pero incluso de esta forma \u00bfpor qu\u00e9 se centrar\u00eda un publisher en las primeras etapas del proceso de toma de decisi\u00f3n?<\/p>\n<p>Real Attribution de TradeTracker ahora no s\u00f3lo anima a los publishers a centrarse en el recorrido del consumidor, sino que tambi\u00e9n aumenta la probabilidad de conversi\u00f3n, ya que los publishers pueden dirigir a sus consumidores a otras webs m\u00e1s propensas a convertir mientras siguen recibiendo su propia comisi\u00f3n.<\/p>\n<p><strong>Centrarse en el consumidor, no en el clic<\/strong><\/p>\n<p>Supongamos que tenemos un consumidor que busca una bicicleta nueva. Como se trata de una inversi\u00f3n relativamente grande, el proceso de toma de decisi\u00f3n es largo. En la primera etapa, el consumidor debe decidir qu\u00e9 tipo de bicicleta quiere comprar; en la segunda etapa, qu\u00e9 marca le conviene m\u00e1s; en la tercera etapa, d\u00f3nde comprar y, en la etapa final, c\u00f3mo encontrar el mejor precio. En todas estas etapas, diferentes publishers ser\u00e1n consultados para reunir informaci\u00f3n.<\/p>\n<p>Para aquellos publishers centrados en el inicio del recorrido del consumidor, las posibilidades de ganar una comisi\u00f3n con el modelo cl\u00e1sico del \u00faltimo clic son relativamente peque\u00f1as en comparaci\u00f3n con aquellos con un mayor enfoque en las etapas posteriores. Sin embargo, como los anunciantes adoptan diferentes modelos de atribuci\u00f3n, la meta de todos los publishers pasa de conseguir una conversi\u00f3n lo antes posible a proporcionar informaci\u00f3n necesaria y completa.<\/p>\n<p><strong>De la competencia a la cooperaci\u00f3n<\/strong><\/p>\n<p>Un efecto notable de campa\u00f1as con Real Attribution de TradeTracker es que los publishers han comenzado a dirigir a los consumidores de unas webs a otras con el fin de impulsar la conversi\u00f3n y, por tanto, los resultados. Este tipo de cooperaci\u00f3n puede verse claramente en la siguiente ruta de conversi\u00f3n:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2017\/08\/2017-08-09-16_42_28-TT_CPTAinsightspaper_EN.pdf-Adobe-Acrobat-Reader-DC.png\" alt=\"\" width=\"1095\" height=\"219\" \/><\/p>\n<p>En este ejemplo, el pen\u00faltimo publisher proporciona al consumidor la informaci\u00f3n necesaria para tomar la decisi\u00f3n acerca de d\u00f3nde comprar el producto, incluyendo tambi\u00e9n informaci\u00f3n sobre un sitio de cupones que resulta ser el conversor en el recorrido. El Publisher tiene ahora en cuenta que, si el consumidor puede obtener un descuento con el cup\u00f3n proporcionado por este sitio de cupones, las posibilidades de que se produzca la compra y, por tanto, de obtener una comisi\u00f3n, son mucho mayores.<\/p>\n<p>Este es uno de los casos que comienzan a darse entre publishers que cooperan con un solo objetivo: conseguir que el consumidor convierta y se reparta la comisi\u00f3n. Y tambi\u00e9n gracias a ello, el nuevo enfoque de marketing de resultados de TradeTracker ha permitido a aquellos anunciantes que han adoptado los modelos de atribuci\u00f3n experimentar un crecimiento de hasta tres d\u00edgitos.<\/p>\n<p><a href=\"https:\/\/static.tradetracker.net\/es\/public_general\/TT_CPTAinsightspaper_ES.pdf\" class=\"external\" rel=\"nofollow\">Acceso al documento PDF aqu\u00ed.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde el lanzamiento de Real Attribution ha habido un enorme cambio en el comportamiento y forma de interactuar de los publishers. Al ser recompensados por agregar valor al proceso de toma de decisi\u00f3n del consumidor, han comenzado a adoptar m\u00e9todos de promoci\u00f3n diferentes en campa\u00f1as que utilizan Real Attribution. Muchos publishers ya entienden el valor  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":43090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2695],"class_list":["post-43780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attribution-mx"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Attribution Insights: De la competencia a la cooperaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Desde el lanzamiento de Real Attribution ha habido un enorme cambio en el comportamiento y forma de interactuar de los publishers\" 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