{"id":98156,"date":"2020-02-11T16:41:46","date_gmt":"2020-02-11T16:41:46","guid":{"rendered":"https:\/\/tradetracker.com\/?p=98156"},"modified":"2022-01-18T16:23:13","modified_gmt":"2022-01-18T16:23:13","slug":"google-chrome-y-las-cookies-de-terceros","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/mx\/google-chrome-y-las-cookies-de-terceros\/","title":{"rendered":"Google Chrome y las cookies de terceros"},"content":{"rendered":"

\"\"<\/p>\n

De acuerdo con el anuncio de Google sobre su nueva iniciativa\u00a0sandbox<\/em>\u00a0de privacidad, y las actualizaciones sobre el http:\/\/ y https:\/\/, Google tambi\u00e9n ha comunicado que las cookies de terceros quedar\u00e1n obsoletas. Despu\u00e9s de Safari (Apple) y de Firefox ( Mozilla), no nos ha sorprendido que Chrome, el navegador m\u00e1s utilizado en muchos pa\u00edses, vaya a anunciar en breve sus planes de bloqueo las cookies de terceros.\u00a0<\/strong><\/p>\n

Lo que nunca qued\u00f3 claro por parte de Google fue la forma en la que realizar\u00eda estos cambios y c\u00f3mo de diferente ser\u00eda respecto a la ITP de Safari o la ETP de Firefox. Gracias a una actualizaci\u00f3n reciente de Google, hemos podido descubrir lo que este cambio significar\u00e1 para el navegador, y por ende, la forma en la que afectar\u00e1 a TradeTracker y al canal de afiliaci\u00f3n.<\/p>\n

Google tiene como objetivo el bloqueo de las cookies de terceros en los pr\u00f3ximos dos a\u00f1os; por el contrario, a los otros dos navegadores mencionados, se espera que se realice gradualmente y no que se produzca un bloqueo total por defecto de estas cookies. En ese plazo, el gigante tecnol\u00f3gico tratar\u00e1 de buscar soluciones para continuar trabajando en los espacios publicitarios de formas menos invasivas que el tracking de las cookies de terceros.<\/p>\n

Durante muchos a\u00f1os ha habido cierta inquietud sobre las formas en las que estas cookies trackean el comportamiento del usuario en la web, y el tipo de anuncios que ve. Uno de los mayores debates sobre Internet en estos momentos surge en relaci\u00f3n a la privacidad, transparencia y el control sobre c\u00f3mo se utilizan los datos personales. Muchas redes publicitarias y plataformas de marketing conf\u00edan en el uso de las cookies de terceros para desarrollar sus actividades.<\/p>\n

Los cambios se realizarar\u00e1n de forma gradual, ya que Google se ha puesto como objetivo facilitar el cambio a estas partes ofreciendo alternativas que puedan operar de manera similar a la actual, pero de una forma menos intrusiva. Mientras estas alternativas no est\u00e9n definidas, podemos confirmar que esta ser\u00e1 una soluci\u00f3n adecuada para ayudar a trabajar con la web del futuro en la que la privacidad siempre sea lo primero.<\/p>\n

\u00bfQu\u00e9 significar\u00e1 para TradeTracker?<\/strong><\/p>\n

En TradeTracker nos hemos adelantado para encontrar estas soluciones y que nuestros anunciantes y afiliados puedan continuar trabajando de forma inimterrumpida utilizando nuestra tecnolog\u00eda. Gracias a nuestra tecnolog\u00eda de DirectLinking, somos capaces de trabajar con nuestros anunciantes bajo el marco de las cookies de origen (first party cookies<\/em>). Esto permite a las marcas crear y almacenar las cookies en sus dominios web en vez de depender de dominios no directos y externos (cookies de terceros). La ventaja principal se basa en la protecci\u00f3n contra el bloqueo de las cookies de terceros, as\u00ed como proveer de una soluci\u00f3n m\u00e1s adecuada y que le genere m\u00e1s confianza al usuario para trackear la actividad en la red de afiliaci\u00f3n.<\/p>\n

En lo que a afiliados se refiere, estamos muy contentos de poder ofrecer garant\u00edas para que su trabajo no se vea afectado. Como con ITP y ETP, nuestra tecnolog\u00eda nos permite seguir trabajando de forma que registremos toda la actividad sin preocuparnos de que el sistema falle. Ya sea por nuestra tecnolog\u00eda DirectLinking o la tecnolog\u00eda\u00a0fallback<\/em>\u00a0(sin cookies), tomaremos siempre la delantera de todos los desaf\u00edos que aparezcan y que puedan afectar a la industria de la afiliaci\u00f3n, y por consecuencia, al beneficio de los anunciantes y los afiliados.<\/p>\n

Si tenemos en cuenta los pasos que ha dado Google hasta ahora, podemos asegurar que TradeTracker est\u00e1 plenamente preparado para cualquier cambio que proponga el navegador. Puedes consultar\u00a0la entrada anterior en nuestro blog<\/a>\u00a0para comprobar la actividad que se ha llevado a cabo respecto a las \u00faltimas actualizaciones de Google Chrome.<\/p>\n

Si tienes alguna duda o inquietud m\u00e1s sobre la actualizaci\u00f3n de las cookies de terceros por parte de Chrome, as\u00ed como de Safari y Firefox, cont\u00e1ctanos para poder darte m\u00e1s informaci\u00f3n, ya seas anunciante o afiliado.<\/p>\n","protected":false},"excerpt":{"rendered":"

De acuerdo con el anuncio de Google sobre su nueva iniciativa\u00a0sandbox\u00a0de privacidad, y las actualizaciones sobre el http:\/\/ y https:\/\/, Google tambi\u00e9n ha comunicado que las cookies de terceros quedar\u00e1n obsoletas. Despu\u00e9s de Safari (Apple) y de Firefox ( Mozilla), no nos ha sorprendido que Chrome, el navegador m\u00e1s utilizado en muchos pa\u00edses, vaya a […]<\/p>\n","protected":false},"author":69,"featured_media":97461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2370],"class_list":["post-98156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-mx"],"yoast_head":"\nGoogle Chrome y su iniciativa con las cookies de terceros<\/title>\n<meta name=\"description\" content=\"De acuerdo con el anuncio de Google sobre su nueva iniciativa\u00a0sandbox\u00a0de privacidad, y las actualizaciones sobre el http:\/\/ y https:\/\/, Google tambi\u00e9n ha comunicado que las cookies 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