{"id":1074966,"date":"2022-01-05T06:12:19","date_gmt":"2022-01-05T06:12:19","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1074966"},"modified":"2022-01-05T06:17:30","modified_gmt":"2022-01-05T06:17:30","slug":"de-instagramtrends-in-2022","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/de-instagramtrends-in-2022\/","title":{"rendered":"De Instagramtrends in 2022"},"content":{"rendered":"

\"instagramtrends\"Nog nooit zijn er zoveel features toegevoegd aan Instagram en onderdelen gewijzigd als in het afgelopen jaar. Denk aan het plaatsen van reels en de eindeloze shopping-mogelijkheden. De mogelijkheden op Instagram veroorzaken voor veel gebruikers een overload. Met zijn allen zijn we behoorlijk verslaafd aan de verschillende social media-platformen.\u00a0<\/strong><\/p>\n

Wereldwijd hebben 4,3 miljard mensen een smartphone, waarvan 3,5 miljard mensen een app van Facebook hebben. Een internetgebruiker brengt anno 2021 gemiddeld 2 uur en 33 minuten per dag door op de meest populaire\u00a0social\u00a0mediaplatormen. Hiervan wordt gemiddeld 28 minuten op Instagram doorgebracht.\u00a0Hieronder blikken we terug op het afgelopen jaar en kijken\u00a0we vooruit op de Instagramtrends voor het aankomend jaar.<\/p>\n

Nieuwe functies<\/h4>\n

De belangrijkste features die het afgelopen jaar hun intrede deden in Instagram zijn Shopping en Reels, deze kregen zelfs een plek in de hoofdnavigatie. Shopping is inmiddels ook uitgebreid; de collecties zijn uitgebreid, gidsen zijn toegevoegd en er is de mogelijkheid om een shop te beginnen. De ontwikkelingen van Reels blijft een lopende zaak. Ze worden in ieder geval gepusht. Een ander belangrijke feature binnen Instagram is dat het nu voor iedereen mogelijk is om te linken naar een website via de link-sticker in Instagramstories.<\/p>\n

Instagramtrends in 2022<\/h4>\n

De belangrijkste contentvorm blijft de komende jaren video; korte video in Stories en Reels, ook langere video\u2019s en livestreams blijven. Zorg ervoor dat je naast goede feed- en Stories-content ook video\u2019s en livestreams maakt. Het algoritme is zo ingesteld dat dit zorgt voor de groei in volgers en de engagement-rate. Doordat Reels aan meer accounts wordt getoond dan alleen jouw volgers worden deze beloond door Instagram.<\/p>\n

Daarnaast is er een nieuwe integratie in video, namelijk \u2018shopping\u2019. Creators kunnen shopping tags toevoegen aan hun foto- en videocontent. Binnenkort is het zelfs mogelijk om \u2018live\u2019 te shoppen tijdens een livestream, bij TikTok is dit al mogelijk. Naast producten kun je in TikTok virtuele cadeau geven aan je (favoriete) streamers, in de vorm van een icoon zoals een roos. Dit wordt gekocht met Tiktok coins, die via de bankrekening worden betaald. De ontvangen kan de cadeaus omzetten in echt geld. Deze trend wordt hoogstwaarschijnlijk ook snel ge\u00efntegreerd in Instagram.<\/p>\n

Gevoeligere\u00a0algortime<\/h4>\n

Hoe het algoritme\u00a0van Instagram\u00a0precies\u00a0werkt\u00a0blijft een raadsel, het verandert constant.\u00a0Zo valt het wel op dat\u00a0viewtime\u00a0een belangrijke graadmeter is voor\u00a0de zichtbaarheid van video. De\u00a0Artifical\u00a0Intelligence (AI) die het algoritme aanstuurt, begint steeds beter\u00a0in het herkennen van onware of schadelijke content. Denk aan de het label \u2018bevat gevoelige inhoud\u2019 bij berichten of de covid-meldingen bij berichten over Corona.\u00a0Dit zorgt ervoor dat de kijker extra oplet.\u00a0Het aankomend jaar gaat er meer gemonitord worden op\u00a0bepaalde onderwerpen, desinformatie en haat zaaiende en polariserende content.<\/p>\n

De Facebook Business Suite<\/h4>\n

De achterzijde van Facebook, Instagram en WhatsApp zijn inmiddels al met elkaar verwezen. In De Facebook Business Suite is het mogelijk om op \u00e9\u00e9n plek alle berichten van Instagram en Facebook te bekijken en te beantwoorden. Deze plek gaat het aankomend jaar ook verder ontwikkeld worden. Binnenkort is het mogelijk om via De Facebook Business Suite organistische content te maken, inplannen en monitoren en komt er de mogelijkheid om advertenties te maken en uit te zetten.<\/p>\n

Blijven scoren op Instagram<\/h4>\n

Met al die nieuwe features en contentvormen is Instagram er niet overzichtelijker op geworden. Gelukkig hoef je niet alle mogelijkheden te gebruiken. Focus je op de content die jij leuk vindt. De volgers reageren erop zodra zij zien dat jij plezier hebt in het maken van de content. Stap af en toe uit je comfortzone en maak content die je misschien niet zo snel zou maken (Reels). Instagram is een plek die jouw bedrijf tot leven doet komen en misschien wel net zo belangrijk (of belangrijker) is dan je eigen website.<\/p>\n

De afgelopen tijd zijn er ook steeds meer\u00a0Instagrammers\u00a0actief binnen de\u00a0affiliate\u00a0marketing. Maak jij al gebruik van deze\u00a0influencers? Neem contact op met jouw lokale accountmanager om samen te kijken naar de eventuele mogelijkheden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nog nooit zijn er zoveel features toegevoegd aan Instagram en onderdelen gewijzigd als in het afgelopen jaar. Denk aan het plaatsen van reels en de eindeloze shopping-mogelijkheden. De mogelijkheden op Instagram veroorzaken voor veel gebruikers een overload. Met zijn allen zijn we behoorlijk verslaafd aan de verschillende social media-platformen.\u00a0 Wereldwijd hebben 4,3 miljard mensen een […]<\/p>\n","protected":false},"author":69,"featured_media":1074967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1074966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nDe Instagramtrends in 2022 - TradeTracker.com | Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"We blikken terug op het afgelopen jaar en kijken we vooruit op de Instagramtrends van 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1074966\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Instagramtrends in 2022 TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"We blikken terug op het afgelopen jaar en kijken we vooruit op de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/de-instagramtrends-in-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-05T06:12:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-05T06:17:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/01\/De-Instagramtrends-in-2022-1200x500-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"De Instagramtrends in 2022\" \/>\n<meta name=\"twitter:description\" content=\"Nog nooit zijn er zoveel features toegevoegd aan Instagram en onderdelen gewijzigd als in het afgelopen jaar. 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