{"id":1075058,"date":"2022-01-05T07:00:10","date_gmt":"2022-01-05T07:00:10","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1075058"},"modified":"2022-06-02T10:15:37","modified_gmt":"2022-06-02T10:15:37","slug":"merchant-interview-yogashop-nl","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/merchant-interview-yogashop-nl\/","title":{"rendered":"Merchant interview: Yogashop.nl"},"content":{"rendered":"

\"yogashopTradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Deze week zetten wij onze adverteerder:\u00a0<\/strong>Yogashop.nl<\/strong><\/a> in de spotlight! Wij spraken met Elles Coenraad, administratief medewerker en verantwoordelijk voor de affiliate marketing bij Yogashop.nl. Zij vertelt ons meer over het bedrijf en hoe zij gebruik maken van affiliate marketing. <\/strong><\/p>\n

Intro<\/h4>\n

Wie ben\u00a0je, waar werk\u00a0je\u00a0en wat is\u00a0je\u00a0functie?<\/strong>
\nMijn naam is Elles\u00a0Coenraad\u00a0en ik ben administratief medewerker\u00a0en\u00a0het aanspreekpunt omtrent de\u00a0affiliate\u00a0marketing bij Yogashop.nl<\/p>\n

Waarmee onderscheidt Yogashop zich\u00a0als bedrijf?<\/strong>
\nYogashop.nl verkoopt yoga- en meditatie artikelen en dat doen we al ruim 15 jaar. Yogashop.nl is geboren vanuit een yogastudio en door die ervaring weten we precies welke producten wel of niet werken. Ook hebben we ons eigen merk, Love Generation, wat bestaat uit o.a. yogamatten en meditatiekussens van topkwaliteit \u00e9n een uniek design.<\/p>\n

Hoe zorgen jullie ervoor dat je, je huidige marktpositie niet kwijtraakt in een concurrerende markt?<\/strong>
\nHet blijft altijd een uitdaging met de stijgende concurrentie maar wij zorgen ervoor dat we onze marktpositie niet kwijtraken doordat we met Yogashop.nl bij de leest blijven, maar ons wel continue blijven door ontwikkelen!<\/p>\n

Affiliate\u00a0marketing<\/h4>\n

Welke trends heb je\u00a0de afgelopen jaren waargenomen in\u00a0jullie\u00a0segment?<\/strong>
\nDe trend yoga en meditatie lijkt elk jaar weer populairder te worden en vooral door het corona virus hebben we hier een ontzettende stijging in gezien. Ook het thuissporten is hierdoor uiteraard populairder geworden waardoor veel mensen thuis\u00a0o.a.\u00a0een matje nodig hebben.<\/p>\n

Welke ontwikkelingen verwacht\u00a0je\u00a0binnen\u00a0affiliate\u00a0marketing anno 2022<\/strong>
\nVanwege de situatie rondom corona en alle fysieke winkels die gesloten zijn vermoed ik dat blogs en influencers een grote rol gaan \u00e9n blijven spelen, hierom wil ik mij ook meer op deze publishers richten in 2022.<\/p>\n

Met welke uitdagingen word je als adverteerder het vaakst geconfronteerd?<\/strong>
\nDe drie grootste uitdagingen zijn het bijhouden van nieuwe ontwikkelingen\u00a0binnen de markt,\u00a0een stijging van\u00a0nieuwe\u00a0concurrenten en\u00a0de uitdaging om\u00a0nieuwe content\u00a0te blijven\u00a0ontwikkelen.<\/p>\n

Met welk type\u00a0publisher\u00a0werk\u00a0je\u00a0het best samen, en waarom?<\/strong>
\nWij werken momenteel het\u00a0liefst samen met blogs, omdat dit mensen zijn die (meestal) zelf onze producten hebben geprobeerd en hier dus een eerlijk advies over kunnen geven.<\/p>\n

Wat is jouw advies aan adverteerders wanneer zij een succesvolle campagne met Affiliates willen opzetten?<\/strong>
\nVooral sparren met je accountmanager en goed nadenken over wat je met de campagne wilt bereiken.<\/p>\n

Inhaken<\/h4>\n

Black Friday en kerst\u00a0zijn\u00a0net achter de rug. Hoe\u00a0hebben jullie\u00a0hierop\u00a0ingespeeld?<\/strong>
\nTijdens Black Friday\u00a0hebben we\u00a050% korting\u00a0gegeven\u00a0op oude matten die uit de collectie gaan. Tijdens Kerst\u00a0hebben\u00a0we korting\u00a0gehad\u00a0op bepaalde (goedlopende) matten die we op dit moment nog heel veel op de plank hebben liggen.<\/p>\n

Welke producten\u00a0gebruik je voor de extra promotie?<\/strong>
\nDe producten die wij extra promoten zijn meestal producten die uit het assortiment gaan of producten die erg populair zijn en goed verkopen. We hebben zojuist eco yogamatten gepromoot uit een oude collectie, maar ook de best lopende print matten.<\/p>\n

Wat voor promotie kunnen\u00a0publishers\u00a0het beste inzetten om deze actie te promoten?<\/strong>
\nPublishers\u00a0kunnen het beste gebruik maken van banners of onze\u00a0productfeed. Wij leveren regelmatig nieuwe banners aan in het teken van\u00a0de actie of het product.<\/p>\n

Op welke dagen spelen jullie\u00a0verder dit jaar nog in?<\/strong>
\nWij hebben nog geen specifieke inhaakmomenten in gedachte, maar wellicht dat onze accountmanager hier nog leuke idee\u00ebn voor heeft! ?<\/p>\n

Samenwerking\u00a0TradeTracker<\/h4>\n

Welke verandering of ontwikkeling in\u00a0je\u00a0affiliate\u00a0marketingactiviteiten en -resultaten heeft je\u00a0het meest verrast sinds de samenwerking met\u00a0TradeTracker\u00a0en waarom?<\/strong>
\nHet heeft mij het meest verrast hoeveel\u00a0affiliates\u00a0actief\u00a0zijn voor onze campagne en\u00a0hoe snel dit groeit.<\/p>\n

Hoe heeft\u00a0je\u00a0persoonlijke accountmanager of het\u00a0TradeTracker\u00a0team bijgedragen aan\u00a0je\u00a0affiliate\u00a0marketingcampagnes?<\/strong>
\nOnze accountmanager heeft ontzettend bijgedragen door haar fijne communicatie en expertise. Ze luistert goed naar wat wij willen en komt zelf ook met idee\u00ebn.<\/p>\n

Tot slot<\/h4>\n

Wat kunnen wij in de nabije toekomst van u verwachten?<\/strong>
\nIk ga mij\u00a0selectiever richten op passende samenwerkingen met\u00a0affiliates. Hiervoor richt ik mij\u00a0vooral op blogs die goed bij onze producten aansluiten.<\/p>\n

    \n
  • Sluit jij als\u00a0publisher\u00a0aan bij de producten van Yogashop.nl? Meld je dan nu aan voor de campagne! <\/em><\/li>\n<\/ul>\n

    Zouden jullie\u00a0TradeTracker\u00a0aanbevelen aan andere adverteerders en\u00a0publishers? Zo ja, waarom?<\/strong>
    \nJa, we zijn tot nu toe heel tevreden met\u00a0TradeTracker. Je hebt weinig omkijk naar dingen en de communicatie met de accountmanager loopt\u00a0ontzettend\u00a0fijn. Ze reageert snel en duidelijk op vragen. Ook het dashboard van\u00a0TradeTracker\u00a0werkt fijn en\u00a0is heel duidelijk en overzichtelijk!<\/p>\n","protected":false},"excerpt":{"rendered":"

    TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Deze week zetten wij onze adverteerder:\u00a0Yogashop.nl in de spotlight! Wij spraken met Elles Coenraad, administratief medewerker en verantwoordelijk voor de affiliate marketing bij Yogashop.nl. Zij vertelt ons meer over het bedrijf en hoe zij gebruik maken van affiliate marketing. Intro Wie ben\u00a0je, waar werk\u00a0je\u00a0en […]<\/p>\n","protected":false},"author":69,"featured_media":1075059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1075058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nMerchant interview: Yogashop.nl - TradeTracker.com | Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"Deze week spraken wij met\u00a0Elles Coenraad,\u00a0administratief\u00a0medewerker en verantwoordelijk voor de\u00a0affiliate\u00a0marketing bij Yogashop.nl.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1075058\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchant interview: Yogashop.nl TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Deze week spraken wij met\u00a0Elles Coenraad,\u00a0administratief\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/merchant-interview-yogashop-nl\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-05T07:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T10:15:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/01\/Merchant-interview-Yogashop.nl-1200x500-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Merchant interview: Yogashop.nl\" \/>\n<meta name=\"twitter:description\" content=\"TradeTracker zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. 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