{"id":1075086,"date":"2022-01-05T07:05:53","date_gmt":"2022-01-05T07:05:53","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1075086"},"modified":"2022-01-06T13:28:34","modified_gmt":"2022-01-06T13:28:34","slug":"strengere-controle-nepreviews","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/strengere-controle-nepreviews\/","title":{"rendered":"Strengere controle nepreviews"},"content":{"rendered":"

\"reviews\"Het kopen van nepvolgers op Instagram was al een bekender probleem. Minder bekend is misschien dat er bij reviews iets vergelijkbaars plaatsvindt. Zo kunnen er ook nepreviews worden gekocht via echte mensen, kan de concurrent een review plaatsen, of kunnen er computer gegenereerde reviews worden geplaatst.<\/strong><\/p>\n

Een bedrijf met positieve reviews\u00a0komt\u00a0betrouwbaarder over bij consumenten. Volgens de\u00a0Autoriteit Consument & Markt\u00a0(ACM) kunnen nepreviews de consument\u00a0echter\u00a0misleiden en ontstaat er daardoor oneerlijke concurrentie.\u00a0Zelf kan een bedrijf ook nepreviews maken en plaatsen, wat hetzelfde misleidende effect heeft.<\/p>\n

Afgelopen jaar is een wetvoorstel ingediend om nepreviews op platforms en webshops uit te bannen. Dit zal naar verwachting in de loop van 2022 worden ingevoerd. Waar het voorheen vooral werd gecontroleerd op het kopen van nepreviews, krijgen de webwinkels in dit voorstel de verantwoordelijkheid om te controleren op deze nepreviews. Reviewplatformen krijgen hierbij de verantwoordelijkheid over de echtheid van de reviews op de site.<\/p>\n

De\u00a0ACM zal\u00a0hierop\u00a0gaan handhaven. Komen zij een neprecensie tegen, dan kan er een boete worden uitgedeeld van minstens 4 procent van de jaaromzet in Nederland.\u00a0Hiermee zullen zij zowel op positieve nepreviews als negatieve nepreviews richten\u00a0en hopen ze op die manier de betrouwbaarheid van reviews te verhogen.<\/p>\n

Bereid je voor op deze ontwikkeling op gebied van reviews. Neem contact op met jouw lokale accountmanager om te bespreken hoe\u00a0Affiliate\u00a0Marketing\u00a0hieraan\u00a0kan bijdragen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het kopen van nepvolgers op Instagram was al een bekender probleem. Minder bekend is misschien dat er bij reviews iets vergelijkbaars plaatsvindt. Zo kunnen er ook nepreviews worden gekocht via echte mensen, kan de concurrent een review plaatsen, of kunnen er computer gegenereerde reviews worden geplaatst. Een bedrijf met positieve reviews\u00a0komt\u00a0betrouwbaarder over bij consumenten. Volgens […]<\/p>\n","protected":false},"author":69,"featured_media":1075087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1075086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nStrengere controle nepreviews - TradeTracker.com | Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"Afgelopen jaar is een wetvoorstel ingediend om nepreviews op platforms en webshops uit te bannen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1075086\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strengere controle nepreviews TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Afgelopen jaar is een wetvoorstel ingediend om nepreviews op\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/strengere-controle-nepreviews\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-05T07:05:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-06T13:28:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/01\/Strengere-controle-nepreviews-1200x500-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Strengere controle nepreviews\" \/>\n<meta name=\"twitter:description\" content=\"Het kopen van nepvolgers op Instagram was al een bekender probleem. 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