{"id":1075649,"date":"2022-01-12T09:41:29","date_gmt":"2022-01-12T09:41:29","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1075649"},"modified":"2022-02-16T08:26:16","modified_gmt":"2022-02-16T08:26:16","slug":"de-online-marketingtrends-van-2022","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/de-online-marketingtrends-van-2022\/","title":{"rendered":"De\u00a0online\u00a0marketingtrends van 2022\u00a0"},"content":{"rendered":"

\"marketing\"
\nDat de toekomst van marketing digitaal is daar is weinig twijfel over.\u00a0Van betaalde zoekadvertenties tot advertenties op sociale media en meer, er zijn verschillende kanalen die bedrijven gebruiken om hun online aanwezigheid te vergroten.\u00a0Elk jaar zijn er weer nieuwe tools en tips die de digitale\u00a0marketingindustrie\u00a0vormgeven.\u00a0De experts weten exact welke trends elk jaar populair zijn.\u00a0In 2022 geldt dit voor de onderstaande voorbeelden:<\/strong><\/p>\n

Mobile-first\u00a0\u00a0<\/strong><\/h4>\n

Steeds meer mensen gebruiken een mobiel in plaats van een desktop om op internet te surfen. In het eerste kwartaal van 2021 was 54,8 procent van al het websiteverkeer gegenereerd door mobiele apparaten. Aangezien het meeste verkeer nu via mobiele apparaten gaat in plaats van via een desktop, is het van belang dat je website geoptimaliseerd is voor mobiele apparaten. Gelukkig hebben de meeste websitebouwers zich aangepast en kunnen ze de website automatisch opmaken voor mobiele apparaten. Mobiel browsen gaat wel veel verder dan de website van je bedrijf. Het is namelijk van belang dat ook alle content (zoals video’s en marketingcampagnes) is opgemaakt met de mobiele bezoekers in gedachten.<\/p>\n

Langere\u00a0artikelen<\/h4>\n

Door het continue publiceren van goed gemaakte bloginhoud en content op de website van je bedrijf\u00a0kun je je online zichtbaarheid vergroten.\u00a0Een goede online zichtbaarheid resulteert in meer organisch verkeer voor je site. Daarnaast kan je door het regelmatig delen van je gedachten en idee\u00ebn, leads genereren voor je bedrijf en een betere positie krijgen in de branche waarin je actief bent.\u00a0Het heeft duidelijke waarde om een blog bij te houden maar toch is er regelmatig discussie over SEO-praktijken. Moet een blogpost bijvoorbeeld langer of korter zijn? Volgens een onderzoek van een online\u00a0marketingbureau\u00a0lijkt het er op dat langere blogpost meer SEO-waarde bieden. Het onderzoek heeft namelijk aangetoond dat het gemiddelde aantal woorden\u00a0van de best gerangschikte inhoud van Google 1140 – 1285 woorden is.<\/p>\n

Persoonlijk\u00a0maken<\/h4>\n

Het is steeds moelijker om echt een indruk te maken op je doelgroep gezien klanten\u00a0via veel diverse kanalen worden benaderd. In het huidige marketinglandschap is een gebrek aan echte connecties aanwezig, hierbij kan personalisatie veel betekenen. En om personalisatie in te zetten heb je gegevens nodig.\u00a0Je moet eerst iets over de klant leren als je\u00a0hen op een meer zinvolle manier wil betrekken en met\u00a0hen\u00a0over de\u00a0pijnpunten wil praten.\u00a0Je kunt beginnen met een naam en e-mailadres, maar je kunt ook gegevens verzamelen over iemands interesses en activiteiten. De realiteit is dat je misschien iets van waarde moet bieden voordat je kunt hopen je marketinginspanningen te personaliseren.\u00a0Hier moet je denken aan goede content\u00a0waar de klant zich dan op inschrijft of een persoonlijke aanbieding na de eerste aankoop.<\/p>\n

Bij\u00a0TradeTracker\u00a0zijn er diverse\u00a0publishers\u00a0actief waaronder\u00a0diverse\u00a0bloggers.\u00a0Door samen te werken met deze\u00a0bloggers\u00a0kun je ervoor zorgen dat er ook content op andere sites beschikbaar is over jouw website. Op deze manier kun je nog meer klanten bereiken. Neem contact op met jouw accountmanager om de mogelijkheden te bespreken.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dat de toekomst van marketing digitaal is daar is weinig twijfel over.\u00a0Van betaalde zoekadvertenties tot advertenties op sociale media en meer, er zijn verschillende kanalen die bedrijven gebruiken om hun online aanwezigheid te vergroten.\u00a0Elk jaar zijn er weer nieuwe tools en tips die de digitale\u00a0marketingindustrie\u00a0vormgeven.\u00a0De experts weten exact welke trends elk jaar populair zijn.\u00a0In 2022 […]<\/p>\n","protected":false},"author":69,"featured_media":1075650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1075649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nDe online marketingtrends van 2022 - 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