{"id":1076715,"date":"2022-01-20T09:41:00","date_gmt":"2022-01-20T09:41:00","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1076715"},"modified":"2022-01-20T09:41:00","modified_gmt":"2022-01-20T09:41:00","slug":"de-basis-van-entertainment-based-marketing","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/de-basis-van-entertainment-based-marketing\/","title":{"rendered":"De basis van \u2018entertainment based marketing\u2019"},"content":{"rendered":"

\"tablet
\nDoor de jaren heen zijn termen als PR (public relations), advertising en sociale media marketing erg populair geworden. Deze marketing vormen hebben zich inmiddels wel bewezen als degelijke en interessante kanalen. Het blijft van belang om aanwezig te zijn in elke fase van de klantenreis, en hier zo goed mogelijk op in te spelen. Entertainment based marketing is de vorm die hier goed gebruik van maakt.\u00a0\u00a0<\/strong><\/p>\n

Wat is Entertainment based Marketing?<\/h4>\n

Entertainment based marketing\u00a0is\u00a0de perfecte vertaling van het\u00a0gezegde \u2018De beste marketing voelt niet\u00a0als marketing\u2019.\u00a0Bij Entertainment Marketing worden uitingen ingezet via\u00a0films\u00a0en\u00a0games, maar ook (online) events en\u00a0social\u00a0mediakanalen\u00a0van bekendheden en\u00a0influencers.\u00a0Hierdoor voelt de marketinguiting heel organisch aan voor het publiek. Dit heeft als voordeel dat er\u00a0enorm\u00a0soepel wordt ingespeeld op de klantervaring en dat het publiek heel natuurlijk zich kan vinden in hoe het merk wordt gepresenteerd.<\/p>\n

Waarom zou je\u00a0hierop\u00a0in moeten spelen?<\/h4>\n

Door\u00a0het eigen merk soepel in het vizier van het publiek te werken kan het merk positief in de schijnwerper worden gezet. Dit is interessant\u00a0aangezien\u00a043% van consumenten heeft aangegeven dat een merkbenoeming in hun content invloed heeft gehad op de aankoopbeslissing, dit blijkt uit\u00a0een enqu\u00eate van Hollywood\u00a0Branded<\/a>. Wanneer de eindgebruikers content consumeren is de kans groter dat zij\u00a0dit\u00a0met een\u00a0vergrote aandacht\u00a0doen,\u00a0dan wanneer er een advertentie zou worden getoond.<\/p>\n

Hoe kan je hiermee beginnen?<\/h4>\n

Entertainment based marketingkan ingezet worden door gebruik te maken van bloggers\/influencers met een goed aansluitend publiek. Speel hierop in door deze publishers met een goed verhaal de wereld in te sturen en hen het merk goed neer te laten zetten. Dit kan naast exclusieve codes ook altijd door gebruik te maken van Barterdeals of Fixed Fee samenwerkingen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Door de jaren heen zijn termen als PR (public relations), advertising en sociale media marketing erg populair geworden. Deze marketing vormen hebben zich inmiddels wel bewezen als degelijke en interessante kanalen. Het blijft van belang om aanwezig te zijn in elke fase van de klantenreis, en hier zo goed mogelijk op in te spelen. Entertainment […]<\/p>\n","protected":false},"author":69,"featured_media":1076716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1076715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nDe basis van Entertainment Marketing - TradeTracker.com | Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"Hoe Entertainment marketing en affiliate marketing samengaan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1076715\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De basis van \u2018entertainment based marketing\u2019\" \/>\n<meta property=\"og:description\" content=\"Hoe Entertainment marketing en affiliate marketing samengaan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/de-basis-van-entertainment-based-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-20T09:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/01\/De-basis-van-\u2018entertainment-based-marketing-1200x500-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"De basis van \u2018entertainment based marketing\u2019\" \/>\n<meta name=\"twitter:description\" content=\" Door de jaren heen zijn termen als PR (public relations), advertising en sociale media marketing erg populair geworden. 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