{"id":1078222,"date":"2022-01-28T11:25:32","date_gmt":"2022-01-28T11:25:32","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1078222"},"modified":"2022-01-28T11:31:30","modified_gmt":"2022-01-28T11:31:30","slug":"drie-e-mailmarketing-trends-voor-2022","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/drie-e-mailmarketing-trends-voor-2022\/","title":{"rendered":"Drie e-mailmarketing trends voor 2022"},"content":{"rendered":"

\"email\"
\nIn 2021 vond er een intensivering van het gebruik van e-mailmarketing plaats. Steeds meer bedrijven zagen het belang van e-mail als kanaal om te communiceren met de doelgroep in. Onder consumenten is dit een populaire en makkelijke manier om informatie van bedrijven te ontvangen. De informatie varieert van kortingscodes tot informatie over het openen en sluiten van de fysieke winkels, e-mail is voor deze informatie een makkelijk en handig kanaal. In dit artikel worden drie belangrijke e-mailmarketing trends voor 2022 besproken.<\/strong><\/p>\n

1. Hyperpersonalisatie wordt het doel.<\/strong><\/h4>\n

De juiste boodschap, op het juiste moment aan de juiste persoon verzenden staat nog steeds centraal bij e-mailmarketing. Veel bedrijven zijn de afgelopen jaren aan de slag gegaan met Artificial intelligence en dit kan helpen bij hyperpersonalisatie.<\/p>\n

Het juiste verzendmoment bepalen per consument is lastig, maar wordt tegenwoordig steeds makkelijker gemaakt. Bij verschillende e-mail serviceproviders is een specifiek mechanisme ge\u00efntegreerd en hiermee bepaal je op basis van de historische open data wat het beste verzendmoment is. Op deze manier kan je dezelfde nieuwsbrief naar verschillende mensen sturen op het voor de desbetreffende beste moment en vergroot het de kans dat men de e-mail opent.<\/p>\n

2. Het cre\u00ebren van de juiste mix.<\/strong><\/h4>\n

Zorg ervoor dat je de juiste mix aan communicatiekanalen cre\u00ebert en niet enkel de focus op e-mail legt. Gemiddeld hebben e-mails een open ratio van 40%, dus dat betekent dat meer dan de helft van de geadresseerden deze niet eens openen. Het is bijvoorbeeld een idee om een retargeting-advertentie op bepaalde sites of social media te laten zien als men de bezoeker de website heeft verlaten met een volle winkelwagen.<\/p>\n

Daarnaast is het belangrijke om een juiste mix in type mails te hebben. Cre\u00eber een balans en stuur niet enkel acties, maar ook niet alleen campagnenieuwsbrieven. Verras de ontvanger af en toe met interessante content of bijzonders nieuws om daar vervolgens op in te kunnen spelen.<\/p>\n

Wat ook zeker niet onbelangrijk is het uiterlijk van je mailingen. Hier kan je zeker mee spelen en je kan het interactief maken.<\/p>\n

3. Segmenteer op basis van een RFM-analyse.<\/strong><\/h4>\n

In een RFM-analyse bepaalt je aan de hand van het aankoopbedrag van klanten uit je database welke consumenten de hoogste en laagste waarden krijgen. RFM staat voor recentheid (recency), Frequentie (Frequency) en besteed bedrag per bestelling (monetary value).<\/p>\n

Via de RFM-analyse stuur je verschillende nieuwsbrieven naar verschillende klanten. Bij trend werd hyperpersonalisatie besproken en dat dit de norm wordt. Consumenten vinden het vervelend om irrelevante informatie te krijgen en zullen in het vervolg de nieuwsbrief niet meer openen of zich zelfs uitschrijven voor de nieuwsbrief. Segmenteren kan hierbij helpen en via de RFM-analyse kijk je verder dan segmenteren op basis van demografische en geografische kenmerken.<\/p>\n

E-mailmarketing blijkt een van de belangrijkste manieren om te communiceren met je doelgroep. Wist jij dat er ook bij TradeTracker diverse partijen zijn die e-mailmarketing inzetten? Deze publishers kunnen bijvoorbeeld segmenteren op geslacht, leeftijd, opleiding of zelfs het hebben van een huisdier. Meer weten over e-mailmarketing bij TradeTracker?<\/p>\n

Lees hier verder<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2021 vond er een intensivering van het gebruik van e-mailmarketing plaats. Steeds meer bedrijven zagen het belang van e-mail als kanaal om te communiceren met de doelgroep in. Onder consumenten is dit een populaire en makkelijke manier om informatie van bedrijven te ontvangen. 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