{"id":1079630,"date":"2022-02-01T14:31:25","date_gmt":"2022-02-01T14:31:25","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1079630"},"modified":"2022-02-09T11:53:46","modified_gmt":"2022-02-09T11:53:46","slug":"boeken-verkoop-vindt-steeds-vaker-online-plaats-in-2021","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/boeken-verkoop-vindt-steeds-vaker-online-plaats-in-2021\/","title":{"rendered":"Boeken verkoop vindt steeds vaker online plaats in 2021"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-1079631\" src=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/02\/Boeken-verkoop-vindt-steeds-vaker-online-plaats-600x250-2.jpg\" alt=\"boeken\" width=\"1200\" height=\"500\" srcset=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/02\/Boeken-verkoop-vindt-steeds-vaker-online-plaats-600x250-2.jpg 1200w, https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/02\/Boeken-verkoop-vindt-steeds-vaker-online-plaats-600x250-2-300x125.jpg 300w, https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/02\/Boeken-verkoop-vindt-steeds-vaker-online-plaats-600x250-2-1024x427.jpg 1024w, https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/02\/Boeken-verkoop-vindt-steeds-vaker-online-plaats-600x250-2-768x320.jpg 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><br \/>\nDe boeken verkoop is sinds 2012 al in zijn opmars. Vorig jaar werd er door ons als Nederlanders flink meer aangeschaft dan voorheen. Het percentage dat online werd besteld was maar liefst 51%.<\/strong><\/p>\n<p>Boeken bestellen via Bol.com was tijdens de lockdown erg in trek onder de Nederlanders. Echter moesten de fysieke winkels die door de maatregelen gesloten waren hieronder lijden. Waardoor de verkoop van offline naar online verplaatste. De boeken verkoop in andere markten zoals in Duitsland vertoond hetzelfde beeld, evenals in Groot-Brittanni\u00eb.<\/p>\n<h4>Nederland verkocht 43,1 miljoenen boeken<\/h4>\n<p>In 2021 werden er in Nederland maar liefst 43,1 miljoen stuks verkocht, dat komt neer op bijna twee\u00ebnhalf boek per Nederlander. Hierbij zijn niet een de studie- en wetenschappelijke boeken in meegenomen. Het hoogste aantal lag voor het laatst zo hoog in 2012, met 45 miljoen aantal.<\/p>\n<h4>Offline versus online<\/h4>\n<p>De afzet en omzet van de offline verkoop van boeken lag in 2021 al aanzienlijk lager dan in het jaar 2019, namelijk zo\u2019n 16%. Overigens was er een periode dat de verkopen van boeken met 6% toenam. Dit gebeurde toen de maatregelen tijdig werden opgeheven tussen eind april en half december.<\/p>\n<p>Bovendien namen de offline verkopen af voordat de coronacrisis voor de deur stond. Ten opzichte van 2017 daalde de verkopen met ongeveer een kwart. Terwijl de online verkopen toenamen met 67%.<\/p>\n<h4>Publisher worden bij TradeTracker<\/h4>\n<p>Het succes van een campagne hangt af van een juiste samenwerking met de publishers. Hierdoor is het belangrijk dat adverteerder en publisher goed bij elkaar aansluiten. De toename van online verkopen van boeken betekent dus dat de webshop nog belangrijker wordt. Het is goed om de ontwikkelingen in de boeken markt in de gaten te houden, om zo voor goede promotie te zorgen. Samen met TradeTracker kun je passende affiliates aansluiten om jouw bedrijf te helpen groeien. Neem dan contact op met jouw lokale accountmanager, en bespreek de mogelijkheden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De boeken verkoop is sinds 2012 al in zijn opmars. Vorig jaar werd er door ons als Nederlanders flink meer aangeschaft dan voorheen. Het percentage dat online werd besteld was maar liefst 51%. Boeken bestellen via Bol.com was tijdens de lockdown erg in trek onder de Nederlanders. Echter moesten de fysieke winkels die door de  [&#8230;]<\/p>\n","protected":false},"author":69,"featured_media":1079631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1079630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boeken verkoop vindt steeds vaker online plaats in 2021 - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"De boekenverkoop is sinds 2012 al in zijn opmars. 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