{"id":10881,"date":"2015-12-30T16:04:45","date_gmt":"2015-12-30T16:04:45","guid":{"rendered":"http:\/\/tradetracker.org\/nl\/?p=10881"},"modified":"2015-12-30T16:04:45","modified_gmt":"2015-12-30T16:04:45","slug":"het-belang-van-productfeed-management-in-het-fashion-segment","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/het-belang-van-productfeed-management-in-het-fashion-segment\/","title":{"rendered":"Het belang van productfeed management in het Fashion segment"},"content":{"rendered":"

Als webshopeigenaar wil je het liefst je producten op zoveel mogelijk plaatsen tonen. Fashionchick, Kleding.nl en Fasha.nl zijn goede voorbeelden van sites waar je als fashionadverteerder verkeer vandaan wil laten komen. Dergelijke vergelijkingssites trekken enorme bezoekersaantallen en bieden tal van mogelijkheden voor extra exposure. <\/strong><\/p>\n

Bij dit laatste valt bijvoorbeeld te denken aan het versturen van nieuwsbrieven aan duizenden lezers, het houden van winacties, het tonen van advertorials en aan het bieden van prominente bannerposities. Voor de extra service die dit soort sites bieden moet uiteraard wel een bepaald marketingbudget worden uitgetrokken.<\/p>\n

Hoe dan ook, om optimaal te profiteren van al deze exposure mogelijkheden binnen het fashion segment geldt dat je in ieder geval \u00e9\u00e9n stuk promotiemateriaal volledig op orde moet hebben: je productfeed.<\/p>\n

Immers, de hoogste conversie komt nu eenmaal van vergelijkingssites en om daarop terecht te komen is een goede productfeed een vereiste. Waar een productfeed in de basis aan moet voldoen lees je in onze Fashion Productfeed Handleiding die je rechtsboven in je account onder support kunt vinden. <\/p>\n

Houd bij het samenstellen van een productfeed altijd in je achterhoofd waar een bezoeker het eerst filtert tijdens zijn zoektocht naar een nieuwe broek, tas of shirt. Je zult al snel tot de conclusie komen dat gender het belangrijkste veld is. Naast geslacht is de categorisering een heel belangrijk onderdeel van een productfeed. Wanneer de velden categories, subcategories en subsubcategories gebrekkig of in het geheel niet worden ingevuld, kan een product niet of te beperkt worden weggezet op de website van een vergelijker. Dit product komt dus te vervallen, of wordt al snel weg gefilterd in het zoekproces van de bezoeker. <\/p>\n

De grootste vergelijkingspartijen rekenen af op basis van CPC (Cost Per Click). Om hierbij als adverteerder zo voordelig mogelijk uit de bus te komen, zijn er enkele slimmigheidjes die je kunt toepassen op je productfeed. Met wat simpele aanpassingen kan de CSR (Click to Sales Ratio) in korte tijd stijgen en dat maakt de kliktarieven een stuk aantrekkelijker! Hier een aantal mogelijkheden op een rijtje:<\/p>\n

1. Filter de sales producten uit de feed.<\/em> Op salesproducten zit vanzelfsprekend een lagere marge. Hierdoor worden de kliktarieven minder rendabel. Dit geldt uiteraard ook voor niet-sale producten met een lage marge; <\/p>\n

2. Filter de producten met weinig beschikbare maten uit de feed.<\/em> Dit is een gouden tip voor veel webshops. Hoe meer maten er beschikbaar zijn, hoe beter je de klant kunt bedienen, en hoe groter de kans is op een aankoop. Echter, wanneer van een product juist nog maar enkele maten beschikbaar zijn, is de kans klein dat de goede maat ertussen zit en doet de klant dus geen aankoop. Ondertussen betaal je w\u00e9l voor de geplaatste klik.<\/p>\n

3. Sluit slecht presterende product(groepen) uit.<\/em> Op basis van statistieken uit bijvoorbeeld Google Analytics kun je beslissingen nemen op productniveau, waarna je producten met een te lage conversie kunt uitsluiten.<\/p>\n

Succes met het optimaliseren van de productfeed!<\/p>\n

Liselot Bouman \u2013 Accountmanager Fashion<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Als webshopeigenaar wil je het liefst je producten op zoveel mogelijk plaatsen tonen. Fashionchick, Kleding.nl en Fasha.nl zijn goede voorbeelden van sites waar je als fashionadverteerder verkeer vandaan wil laten komen. Dergelijke vergelijkingssites trekken enorme bezoekersaantallen en bieden tal van mogelijkheden voor extra exposure. Bij dit laatste valt bijvoorbeeld te denken aan het versturen van […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1297,9,137],"class_list":["post-10881","post","type-post","status-publish","format-standard","hentry","category-shopping","category-geen-onderdeel-van-een-categorie","category-tradetracker-news"],"yoast_head":"\nHet belang van productfeed management in het Fashion segment - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Als webshopeigenaar wil je het liefst je producten op zoveel mogelijk plaatsen tonen. 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