{"id":1088149,"date":"2022-03-15T13:51:09","date_gmt":"2022-03-15T13:51:09","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1088149"},"modified":"2022-06-02T10:07:23","modified_gmt":"2022-06-02T10:07:23","slug":"remarketing-zo-zorg-je-ervoor-dat-de-klant-weer-bij-jou-terugkomt-2","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/remarketing-zo-zorg-je-ervoor-dat-de-klant-weer-bij-jou-terugkomt-2\/","title":{"rendered":"Remarketing: zo zorg je ervoor dat de klant weer bij jou terugkomt\u00a0"},"content":{"rendered":"

\"remarketing\"
\nDe klant was z\u00f3 dichtbij de conversie maar haakte toch op het laatste moment af. Komt dat bekend voor? Wat hiermee in ieder geval duidelijk is geworden, is dat de klant tot een zeker moment wel interesse had in het aanbod op de website. Hier kun je iets mee. Namelijk met de inzet van remarketing waarmee je de klant als het ware \u2018teruglokt\u2019 naar de website om alsnog over te gaan tot aankoop. In dit artikel lees je hoe deze methode kan worden toegepast op jouw website.\u00a0<\/strong><\/p>\n

Doe je klanten gerichte aanbiedingen<\/h4>\n

Het gebeurt vaak genoeg dat een klant een hele winkelwagen vol heeft, maar vervolgens toch de website verlaat. Verleid deze mensen om terug te keren door ze een mail te sturen en ze er aan te herinneren dat ze een vol winkelwagentje hebben achtergelaten. Om nog een extra stap hierin te zetten kun je een mooie aanbieding doen voor \u00e9\u00e9n van de producten die op dat moment in de winkelwagen zit.<\/p>\n

Terugkomende klanten<\/h4>\n

Je hebt producten waarvan je weet dat je de klant er bijvoorbeeld voor een half jaar van voorziet, maar waarvan je ook weet dat ze die na dat half jaar weer nodig zullen hebben. Denk bijvoorbeeld aan lenzenvloeistof wat je verkoopt in een \u2018halfjaar pakket\u2019. Omdat je eigenlijk zeker weet dat de klant dit na die periode weer nodig zal hebben, kun je daar op inspelen door na een aantal maanden een herinneringsmail te sturen. Zo weten zij dat hun voorraad bijna op is en dat ze bij jou terecht kunnen om deze weer aan te vullen.<\/p>\n

\u2018Mere exposure effect\u2019<\/h4>\n

Stel je even voor dat je een nieuw liedje hoort maar het niet zo bijzonder vindt. Na een aantal keer luisteren vind je het ineens toch wel leuk en ineens is het je favoriete liedje. Dit is een goed voorbeeld van het mere exposure effect. Hoe vaker je iets ziet of hoort hoe interessanter je het gaat vinden. Dit is ook toe te passen voor remarketing. Als je een product voortdurend laat zien op je website zal dit hetzelfde effect cre\u00ebren.<\/p>\n

E-mail opt-in<\/h4>\n

Als je gebruik wil maken van e-mailmarketing is dit de ideale uitvinding. Nadat bezoekers enkele seconden op de website zijn ontstaat er een pop-up waarbij ze 20% korting krijgen bij het opgeven van hun e-mailadres. Klanten zullen hierdoor sneller overgaan op aankoop omdat ze hier direct korting op kunnen ontvangen.<\/p>\n

Een aantrekkelijke cookiebanner<\/h4>\n

Je zult het vast herkennen. Heb je net iets opgezocht over een bepaald product en een dag later zie je ineens een advertentie van datzelfde product. Dit kan voor veel mensen de trigger zijn om toch de overweging te maken w\u00e9l voor dat product te kiezen. Om dit voor elkaar te krijgen moet de consument wel de cookies accepteren. Om hiervoor te zorgen moet de consent banner of pop-up aantrekkelijk zijn. Maak hem dus niet te ingewikkeld met allerlei vragen, maar zorg voor een vlotte tekst en een duidelijke toestemming knop.<\/p>\n

Ben jij benieuwd hoe affiliate marketing kan helpen in remarketing voor jouw website? Neem contact op met je lokale accountmanager om de mogelijkheden hierin te bespreken.<\/p>\n

Ge\u00efnteresseerd in meer marketing tips? Lees hier over het inzetten van Psychologische marketing.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

De klant was z\u00f3 dichtbij de conversie maar haakte toch op het laatste moment af. Komt dat bekend voor? Wat hiermee in ieder geval duidelijk is geworden, is dat de klant tot een zeker moment wel interesse had in het aanbod op de website. Hier kun je iets mee. Namelijk met de inzet van remarketing […]<\/p>\n","protected":false},"author":69,"featured_media":1088205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1088149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nRemarketing: zo zorg je ervoor dat de klant weer bij jou terugkomt\u00a0<\/title>\n<meta name=\"description\" content=\"Remarketing, lees hoe je op verschillende manieren ervoor kunt zorgen dat je klanten terugkomen om wel de bestelling af te ronden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1088149\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing: zo zorg je ervoor dat de klant weer bij\" \/>\n<meta property=\"og:description\" content=\"Remarketing, lees hoe je op verschillende manieren ervoor kunt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/remarketing-zo-zorg-je-ervoor-dat-de-klant-weer-bij-jou-terugkomt-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T13:51:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T10:07:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/03\/Webp.net-resizeimage-2022-03-15T143617.830.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Remarketing: zo zorg je ervoor dat de klant weer bij\" \/>\n<meta name=\"twitter:description\" content=\" De klant was z\u00f3 dichtbij de conversie maar haakte toch op het laatste moment af. 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