{"id":1090631,"date":"2022-04-26T09:50:24","date_gmt":"2022-04-26T09:50:24","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1090631"},"modified":"2022-06-02T12:20:31","modified_gmt":"2022-06-02T12:20:31","slug":"valkuilen-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/valkuilen-affiliate-marketing\/","title":{"rendered":"Valkuilen \u2013 Affiliate marketing"},"content":{"rendered":"

\"Valkuilen\"
\nDe afgelopen jaren is de omzet die men kan realiseren door middel van affiliate marketing enorm gestegen. Zowel grote als kleine bedrijven kunnen baat hebben bij affiliate marketing. Maar ondanks de stijgende omzet, ontstaan er links en rechts ook valkuilen voor adverteerders binnen affiliate marketing. In dit artikel wordt een aantal valkuilen en de gevolgen hiervan benoemd en worden er tips gegeven om de valkuilen te voorkomen.\u00a0\u00a0<\/strong><\/p>\n

1. Geduld, doorzettingsvermogen en vertrouwen<\/h4>\n

Als je net begint met affiliate marketing is het belangrijk dat je geduld hebt. Een campagne opzetten voor jouw webshop via affiliate marketing is niet in \u00e9\u00e9n of twee dagen geregeld. Het verschilt per product en\/of dienst hoelang het ongeveer duurt voordat er resultaten zichtbaar zijn. De affiliates hebben zelf ook de tijd nodig om de tracking links te verwerken, die tijd moet de adverteerder ook incalculeren. Naast geduld is ook het doorzettingsvermogen belangrijk. Blijf focussen op de lange termijn en heb vertrouwen.<\/p>\n

2. Gebrek aan informatie<\/h4>\n

Om een sterke campagne neer te kunnen zetten, is het belangrijk dat je als adverteerder alles van het product weet. Het is namelijk lastig om promotie op te zetten voor een product waarvan niet alle informatie beschikbaar is gesteld. Daarnaast zou het ook kunnen dat de commissie te laag wordt ingezet waardoor de promotie niet aantrekkelijk is voor affiliates. Of juist andersom dat de commissie zo hoog is dat het als adverteerder geen marge meer oplevert. Lees je dus in voordat je een campagne start via affiliate marketing.<\/p>\n

3. Spreid de kansen<\/h4>\n

Als adverteerder zijn er verschillende partijen belangrijk bij de promotie: het affiliate netwerk, de affiliates en de bezoekers van de websites. Als je als adverteerder een campagne promoot via TradeTracker, is er een ruim aanbod van publishers. Bij de start van een campagne is het gemakkelijker om eerst zo veel mogelijk affiliates toe te staan. Dan kun je namelijk zien welke publishers het beste bij de campagne passen en de beste resultaten opleveren. Je wil voorkomen dat je afhankelijk wordt van slechts \u00e9\u00e9n affiliate partij. Mocht deze affiliate stoppen met de promotie kan dit ertoe leiden dat de resultaten in elkaar storten. Spreid dus de kansen op het gebied van publishers en sitetypes<\/a>.<\/p>\n

4. Foutieve informatie<\/h4>\n

Het kan voorkomen dat de consument afgeschrikt wordt door slechte reviews, dure prijzen of andere redenen. Zorg er als adverteerder, samen met de affiliates en TradeTracker voor, dat er zo min mogelijk foutieve informatie beschikbaar is. Hierbij kun je denken aan foutieve kortingscodes, op te lossen met exclusieve kortingscodes<\/a>. Of je kunt denken aan een gebrek van reviews, waardoor de consument niet kan onderzoeken of de site betrouwbaar is. Wees altijd eerlijk over de producten die aangeboden worden en verstop eventuele gebreken niet. Op die manier zorg je voor transparantie, een belangrijke factor in de affiliate marketing.<\/p>\n

5. Te veel of te weinig promotiematerialen<\/h4>\n

Bij het opzetten van een campagne zijn de promotiematerialen van groot belang. Samen met de opstartactie kunnen deze promotiematerialen de affiliates aanspreken. Zet de banners niet te vol, maar plaats nuttige informatie zoals een logo, call-to-action en een sfeerbeeld. Ook een productfeed is van uiterst belang. Een valkuil kan zijn dat je bij de start denkt: ik verbeter de materialen later wel. Maar dan kan het voorkomen dat publishers niet actief gaan promoten vanwege het promotiemateriaal. Zorg dus meteen voor de juiste materialen zoals tekstlinks, banners, productfeeds en eventuele kortingscodes of consumentenacties.<\/p>\n

Met deze tips kun je meteen aan de slag met de valkuilen. Heb geduld, doorzettingsvermogen en vertrouwen, richt je op de toekomst. Neem contact op met jouw lokale accountmanager indien je de tips wil implementeren of hulp nodig hebt.<\/p>\n","protected":false},"excerpt":{"rendered":"

De afgelopen jaren is de omzet die men kan realiseren door middel van affiliate marketing enorm gestegen. Zowel grote als kleine bedrijven kunnen baat hebben bij affiliate marketing. Maar ondanks de stijgende omzet, ontstaan er links en rechts ook valkuilen voor adverteerders binnen affiliate marketing. In dit artikel wordt een aantal valkuilen en de gevolgen […]<\/p>\n","protected":false},"author":69,"featured_media":1090632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1090631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nValkuilen affiliate marketing - TradeTracker.com | Affiliate Marketing<\/title>\n<meta name=\"description\" content=\"Ondanks de stijgende omzet, ontstaan er links en rechts ook valkuilen voor de adverteerders binnen affiliate marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1090631\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valkuilen \u2013 Affiliate marketing TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Ondanks de stijgende omzet, ontstaan er links en rechts ook\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/valkuilen-affiliate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T09:50:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T12:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/04\/Affiliate-marketing-Valkuilen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Valkuilen \u2013 Affiliate marketing\" \/>\n<meta name=\"twitter:description\" content=\" De afgelopen jaren is de omzet die men kan realiseren door middel van affiliate marketing enorm gestegen. 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