{"id":1090865,"date":"2022-05-03T11:35:45","date_gmt":"2022-05-03T11:35:45","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1090865"},"modified":"2022-06-02T12:19:15","modified_gmt":"2022-06-02T12:19:15","slug":"contentstrategie","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/contentstrategie\/","title":{"rendered":"Contentstrategie en je collega’s hierbij betrekken"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

De grootste frustratie van de meeste marketeers; het constant achter alle content aangaan. Constant het team vragen om input, sturen van reminders maar uiteindelijk doe je het als markteer maar weer zelf. Met de tips in dit artikel kun je je collega\u2019s betrekken bij het cre\u00ebren van een contentstrategie voor alle online kanalen dus ook voor affiliate marketing!<\/strong><\/p>\n

Uiteindelijk zijn de mensen van de klantenservice, de accountmanagers, de salesmedewekers degene die ontzettend goed weten wat er speelt bij jouw klanten en\/of potenti\u00eble klanten. Wat is er belangrijk voor hen en wat houdt hen bezig? Waar kan jullie bedrijf de klant en\/of potenti\u00eble klant het beste bij helpen? Juist dit is interessant en kan relevante content opleveren. Met de tips in dit artikel kun jij ervoor zorgen dat je de verhalen bovenwater krijgt.<\/p>\n

1 – Plan een bijeenkomst<\/h4>\n

Nodig je collega’s uit voor een nieuwe bijeenkomst. Vaak zie je dat niemand iets bijdraagt aan de contentstrategie omdat zij eigenlijk niet weten wat het hen oplevert. Het is van belang dat je de collega’s uitlegt hoe de content en affiliate marketing ook kan bijdragen aan hun werk. Het kan bijvoorbeeld zorgen voor leuke nieuwe opdrachten omdat zij zich in de klant kunnen verplaatsen of zich kunnen verplaatsen in de juiste doelgroepen.<\/p>\n

2 – Breng het team in beweging en blijf in beweging<\/h4>\n

Dit is misschien wel de lastigste stap in het vormen van een succesvolle contentstrategie. Nu moet je er namelijk voor zorgen dat iedereen in beweging komt en blijft. Ga met je collega’s zitten om te bespreken welke onderwerpen interessant zijn voor jullie doelgroep. Wat speelt er bij de potenti\u00eble klanten of wat speelt er bij de leveranciers? Zorg dat je goed doorvraagt. Plan vervolgens regelmatig korte meetings op een vast moment, dit geeft structuur en zeker als je hierbij vaste agendapunten aanhoudt. Laat daarbij bijvoorbeeld de resultaten zien en kijk wat er goed gaat of wat er nog beter kan. Bespreek ook met het team wat er op dit moment speelt, wat komt er bijvoorbeeld uit de telefoongesprekken indien er gevraagd wordt of iemand voldoende is geholpen? Zorg er daarnaast voor dat je duidelijke afspraken maakt met iedereen zodat je iedereen betrokken en in beweging kan houden.<\/p>\n

3 – Cre\u00eber uitdaging<\/h4>\n

Maak een overzicht en zorg voor een vorm van competitie of een andere incentive waardoor collega\u2019s ervoor willen rennen en hun best doen. Zo zorg je ervoor dat de collega’s extra gaan helpen met het ontwikkelen van de nieuwe contentstrategie en nieuwe content. Houdt dit bij in een dashboard zodat iedereen kan zien hoe het overzicht er op dit moment uitziet. Wie heeft bijvoorbeeld gezorgd voor de meest waardevolle content? Wat zijn de resultaten van bijvoorbeeld de social media post of de mailing met een affiliate? Dit kun je allemaal goed bijhouden waardoor je er een competitie van kan maken en iedereen betrokken houdt.<\/p>\n

Affiliatemarketing<\/h4>\n

De accountmanagers van TradeTracker weten goed wat er speelt in de markt. Vraag jouw accountmanager om handige tips voor de contentstrategie en vergeet ook de affiliates er niet bij te betrekken. Naast dat het belangrijk is dat de content goed past bij de doelgroep moet je er ook voor zorgen dat deze goed wordt onthouden, de tips hiervoor lees je op onze blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

De grootste frustratie van de meeste marketeers; het constant achter alle content aangaan. Constant het team vragen om input, sturen van reminders maar uiteindelijk doe je het als markteer maar weer zelf. Met de tips in dit artikel kun je je collega\u2019s betrekken bij het cre\u00ebren van een contentstrategie voor alle online kanalen dus ook […]<\/p>\n","protected":false},"author":69,"featured_media":1090866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1090865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nContentstrategie en je collega's hierbij betrekken<\/title>\n<meta name=\"description\" content=\"Met deze tips kun je je collega\u2019s betrekken bij het cre\u00ebren van een contentstrategie voor alle kanalen dus ook voor affiliate marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1090865\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contentstrategie en je collega's hierbij betrekken\" \/>\n<meta property=\"og:description\" content=\"Met deze tips kun je je collega\u2019s betrekken bij het cre\u00ebren\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/contentstrategie\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-03T11:35:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T12:19:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/05\/contentstrategie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Contentstrategie en je collega's hierbij betrekken\" \/>\n<meta name=\"twitter:description\" content=\" De grootste frustratie van de meeste marketeers; het constant achter alle content aangaan. 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