{"id":1091130,"date":"2022-05-10T09:22:51","date_gmt":"2022-05-10T09:22:51","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1091130"},"modified":"2022-06-02T09:08:52","modified_gmt":"2022-06-02T09:08:52","slug":"tripper-aan-het-woord","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/tripper-aan-het-woord\/","title":{"rendered":"Tripper.nl aan het woord"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Tripper.nl, adverteerder bij TradeTracker. Wij spraken met Lisanne Heidemand, digital marketeer bij Tripper.nl. Zij vertelt ons waarom affiliate marketing belangrijk voor hen is.<\/strong><\/p>\n

Tripper.nl introductie<\/h4>\n

Wie ben\u202fje, waar werk\u202fje\u202fen wat is\u202fje\u202ffunctie?\u202f<\/strong>
\nLisanne Heideman, digital marketeer bij Tripper.nl<\/a>.<\/p>\n

Vertel eens wat meer over Tripper.nl?<\/strong>
\nOp Tripper.nl vind je de leukste dagjes uit met je kinderen, een heerlijk avondje uit met je vrienden of een praktische deal in de vorm van korting op het wassen van je auto. Tripper.nl is het startpunt van een leuke tijd met een net zo leuke korting\/prijs.<\/p>\n

Waarmee onderscheiden jullie\u202fje\u202fals bedrijf?\u202f<\/strong>
\nNaast het bieden van goede kortingen, onderscheiden wij ons door een continu groeiend aanbod. Bij de start van Tripper.nl was het aanbod vooral gericht op pretparken en dierentuinen. Inmiddels is ons aanbod uitgebreid met restaurants, wasstraten, beautysalons en meer.<\/p>\n

Waarom zijn jullie met Tripper.nl ooit begonnen met\u202faffiliate\u202fmarketing?\u202f<\/strong>
\nOm promotie van onze deals verder uit te breiden, bijvoorbeeld op lokaal, maar ook internationaal niveau. Ook hebben we ons aanbod uitgebreid met pretparken en dierentuinen in Belgi\u00eb, Frankrijk en Duitsland. Promotie van deze deals verloopt veelal via affiliates.<\/p>\n

Hoe zorgen jullie ervoor dat je, je huidige marktpositie niet kwijtraakt in een concurrerende markt?\u202f<\/strong>
\nVoor ons is het erg belangrijk dat we altijd een zo breed mogelijk aanbod aan dagjes uit aanbieden. Uiteraard wordt dit aanbod continu uitgebreid. Daarnaast is het voor ons erg belangrijk dat onze kortingen beter zijn dan die van concurrenten.<\/p>\n

Affiliate marketing campagne<\/h4>\n

Met welke uitdagingen word je als adverteerder het vaakst geconfronteerd?<\/strong>
\nHelaas zijn wij niet de enige adverteerder die gebruik maakt van affiliates. Het verkrijgen van een goede positie op een affiliate website wil nog wel eens problemen geven als er meer kapers op de kust zijn.<\/p>\n

Met welk type publisher werk je het best samen, en waarom?<\/strong>
\nVeelal met affiliates die gericht zijn op dagjes weg\/ uitjes met korting. Deals van ons, maar ook die van onze concurrenten worden op deze affiliates verzameld. Deze affiliates linken dus door naar de betreffende aanbieding. Dit zijn vaak vergelijkingssites of contentsites.<\/p>\n

Ontwikkelingen & trends<\/h4>\n

Welke trends heb je\u202fde afgelopen jaren waargenomen in\u202fjullie segment?\u202f<\/strong>
\nSEO is erg belangrijk voor een affiliate. Wij werken veelal samen met affiliate website met een goede organische vindbaarheid. Daarnaast verwacht ik dat er steeds meer affiliate websites zullen toetreden tot TradeTracker. Hierdoor zal SEO voor deze affiliates steeds moeilijker worden.<\/p>\n

Op welke dagen speelt Tripper\u202fverder dit jaar nog in?\u202f<\/strong>
\nVoor ons zijn schoolvakanties piekperiodes. Ondanks uitbreiding van ons aanbod met wasstraten, restaurants en dergelijke, blijven de dierentuinen en pretparken de meest belangrijke deals. Met name in vakanties worden voor deze parken tickets gekocht.<\/p>\n

Wat kunnen wij in de nabije toekomst van\u202fjullie\u202fverwachten?\u202f<\/strong>
\nEen verder uitbreidend aanbod in Nederland en het buitenland.<\/p>\n

Samenwerking met TradeTracker<\/h4>\n

Welke ontwikkeling in jullie affiliate marketingactiviteiten en -resultaten heeft je het meest verrast sinds de samenwerking met TradeTracker en waarom?<\/strong>
\nVoor ons zijn affiliates gericht op de Duitse, Franse en\/ of Belgische markt erg belangrijk. Door gebruik te maken van deze affiliates voor onze buitenlandse deals, is onze omzet behoorlijk gestegen.<\/p>\n

Hoe heeft je persoonlijke accountmanager of het TradeTracker team bijgedragen aan jullie affiliate marketingcampagnes?<\/strong>
\nErg goed. Contact met ons contactpersoon verloopt altijd erg makkelijk en snel. Onze deals worden altijd snel aan de juiste affiliaties gecommuniceerd, waardoor deze altijd snel bij de juiste affiliates online komen.<\/p>\n

Tot Slot<\/h4>\n

Zou je TradeTracker aanbevelen aan andere adverteerders en publishers? Zo ja, waarom?<\/strong>
\nJazeker, communicatie verloopt snel en gemakkelijk. Daarnaast heb je als adverteerder toegang tot vele bruikbare websites. Met name voor internationale promotie van deals is dit erg geschikt.<\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. Dit keer in de spotlight: Tripper.nl, adverteerder bij TradeTracker. Wij spraken met Lisanne Heidemand, digital marketeer bij Tripper.nl. Zij vertelt ons waarom affiliate marketing belangrijk voor hen is. Tripper.nl introductie Wie ben\u202fje, waar werk\u202fje\u202fen wat is\u202fje\u202ffunctie?\u202f Lisanne Heideman, digital marketeer bij Tripper.nl. Vertel eens […]<\/p>\n","protected":false},"author":69,"featured_media":1091131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1091130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nTripper.nl aan het woord<\/title>\n<meta name=\"description\" content=\"Lisanne Heidemand, digital marketeer van Tripper.nl vertelt ons over het belang van affiliate marketing om te blijven groeien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1091130\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tripper.nl aan het woord TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Lisanne Heidemand, digital marketeer van Tripper.nl vertelt ons\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/tripper-aan-het-woord\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-10T09:22:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T09:08:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/05\/Interview-tripper.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tripper.nl aan het woord\" \/>\n<meta name=\"twitter:description\" content=\" TradeTracker.com zet regelmatig verschillende publishers, adverteerders of mediabureaus in de spotlight. 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