{"id":1091553,"date":"2022-06-01T06:32:11","date_gmt":"2022-06-01T06:32:11","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1091553"},"modified":"2022-06-02T12:52:23","modified_gmt":"2022-06-02T12:52:23","slug":"contentmarketing","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/contentmarketing\/","title":{"rendered":"De 6 basisregels van contentmarketing"},"content":{"rendered":"

\"\"<\/p>\n

Contentmarketing<\/a> wordt steeds belangrijker in de marketingmix. Contentmarketing kan jouw bedrijf namelijk helpen om de aandacht te trekken van potenti\u00eble klanten en deze vervolgens om te zetten naar klanten. Daarnaast helpt het bij het positioneren van jouw merk. Er is geen gouden formule voor een succesvolle contentmarketing-strategie, maar er zijn wel belangrijke basisregels. In dit artikel worden de zes basisregels van contentmarketing benoemd en uitgelegd.<\/strong><\/p>\n

1. Contentmarketing is een kanaal om inkomsten te genereren<\/h4>\n

Het doel van contentmarketing is constante stroom van bezoekers houden en vergroten. Zodra je contentmarketing gaat zien als een kanaal om inkomsten te genereren, zal je er serieuzer mee aan de slag gaan. Belangrijk hierbij zijn KPI\u2019s en deze bijsturen wanneer je deze KPI\u2019s niet dreigt te halen. Bij het doel van contentmarketing zijn de kliks relevant. Een belangrijke KPI is dan ook de CTR.<\/p>\n

Het is van belang om de data in de gaten te houden en de contentmarketingstrategie aan te passen, op het moment dat je merkt dat deze niet de resultaten behaalt die je voor ogen had.<\/p>\n

2. Leer je klant echt kennen<\/h4>\n

Tegenwoordig maakt iedereen wel een buyer persona, maar dit zal in de toekomst niet meer voldoende zijn. Er zit namelijk altijd een persoon achter het scherm die jouw producten laat zien en met deze persoon moet je een langdurige band opbouwen. Dit kost tijd en het is daarom belangrijk om je klant te leren kennen.<\/p>\n

Om je klant te leren kennen zijn er drie basisregels:<\/p>\n

    \n
  • Wie is mijn klant?<\/li>\n
  • Wat wil mijn klant?<\/li>\n
  • Hoe kunnen mijn organisatie en ik mijn klant helpen om dat te krijgen?<\/li>\n<\/ul>\n

    Om je klant echt te leren kennen zul je nog een extra stap moeten ondernemen en hier kan je creatief mee omgaan. Stel bijvoorbeeld een aantal vragen aan je klant nadat zij een aankoop hebben gedaan. Zijn zij in aanraking gekomen met de content of juist via een andere manier? Lezen de klanten \u00fcberhaupt wel je content? Deze vragen kan je ook aan niet-marketing medewerkers vragen. Wellicht komen zij met out of the box idee\u00ebn.<\/p>\n

    3. Blijf dichtbij jezelf<\/h4>\n

    Je kan opvallen met contentmarketing door niet dezelfde dingen te maken als anderen. Het is hierbij van belang om dichtbij jezelf te blijven. Dit kan je doen door je eigen onderzoek uit voeren, je kennis te vergroten en verder te gaan dan enkel naar algoritmes kijken.<\/p>\n

    De content die je maakt kan je zien als een conversatie met de klant. Laat je merkpersoonlijkheid zien en maak je content interessant om te zien en te lezen. Bij de ene tekst werkt een opsomming beter, terwijl bij de andere tekst anekdotes juist weer beter werken.<\/p>\n

    4. Content aanbieden in meerdere vormen<\/h4>\n

    Contentmarketing is een dynamische wereld waarin veel trends en ontwikkelingen plaatsvinden. De manier waarop consumenten de content tot zich nemen veranderd dus ook constant. Hou hier rekening mee in jouw contentmarketingstrategie. Zo zou je bijvoorbeeld een blog of artikel in kunnen laten spreken zodat het een podcast wordt. Mensen kunnen het hierdoor ook onderweg beluisteren. Dit kan uiteraard ook andersom.<\/p>\n

    5. Maak je content speelser<\/h4>\n

    Korte video\u2019s worden nog belangrijker en vaker bekeken in 2022. Korte video\u2019s zijn dus de manier om je content speelser te maken. Maak het jezelf hier ook niet te moeilijk. Een korte video hoeft niet perfect te zijn, zolang de juiste informatie en boodschap er wel in staan.<\/p>\n

    6. Optimaliseer en hergebruik bestaande content<\/h4>\n

    Deze spreekt eigenlijk voor zich, maar is wel heel belangrijk. Nieuw is niet altijd beter. Kijk hierbij naar je data en welke content het goed doet. Kan je deze content ook op een andere manier inzetten? Bijvoorbeeld van een bepaalde video, een blog schrijven of juist andersom. Ook het opnieuw onder de aandacht brengen van een succesvolle blog kan weer nieuwe bezoekers opleveren.<\/p>\n

    Contentmarketing is dus onmisbaar binnen je bedrijf, om zo je potenti\u00eble klanten te bereiken en te behouden. Het is ook mogelijk om andere partijen (publishers) jouw verhaal te laten vertellen en op deze manier de boodschap te verspreiden. Samen met TradeTracker kun je passende affiliates aansluiten om jouw bedrijf te helpen groeien.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Contentmarketing wordt steeds belangrijker in de marketingmix. Contentmarketing kan jouw bedrijf namelijk helpen om de aandacht te trekken van potenti\u00eble klanten en deze vervolgens om te zetten naar klanten. Daarnaast helpt het bij het positioneren van jouw merk. Er is geen gouden formule voor een succesvolle contentmarketing-strategie, maar er zijn wel belangrijke basisregels. In dit […]<\/p>\n","protected":false},"author":69,"featured_media":1091555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1091553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nContentmarketing, de 6 basisregels<\/title>\n<meta name=\"description\" content=\"Contentmarketing wordt steeds belangrijker in de marketingmix. 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