{"id":1092549,"date":"2022-07-05T11:58:26","date_gmt":"2022-07-05T11:58:26","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1092549"},"modified":"2022-07-06T08:36:20","modified_gmt":"2022-07-06T08:36:20","slug":"gunfactor-steeds-belangrijker","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/gunfactor-steeds-belangrijker\/","title":{"rendered":"Gunfactor steeds belangrijker"},"content":{"rendered":"

\"\"<\/p>\n

Een gunfactor kan verkregen worden door hard te werken, hetgeen te doen waar je passie voor hebt, de klanten de mogelijkheid te geven om hun recensies achter te laten en hen de ruimte te geven. Voornamelijk bij startende bedrijven is het belangrijk om een gunfactor op te bouwen. Tegenwoordig zijn er steeds meer concurrenten door toename in het aantal webshops. De gunfactor speelt dan ook een enorm belangrijke rol, hiermee kan je ervoor zorgen dat mensen voor jou kiezen. In dit artikel lees je hier meer over.<\/strong><\/p>\n

Focus op de kansen dichtbij<\/h4>\n

Een belangrijk onderdeel van de gunfactor is de zichtbaarheid. Een ondernemer met een nieuwe site richt zich vaak op de grote concurrenten. Denk hierbij bijvoorbeeld aan een kleine meubelcampagne die zich wil vergelijken met Ikea. Het is voor de hand liggend om een grote concurrent te kiezen en een strategie op te bouwen om ooit net zo goed of beter te worden. Maar de meeste kansen liggen juist in de direct omgeving. Als eerst de concurrenten in de directe omgeving veroverd worden, dan kun je het gebied steeds groter maken en word je steeds zichtbaarder.<\/p>\n

De kracht van recensies<\/h4>\n

Naast de zichtbaarheid in de omgeving is het ook belangrijk om online zichtbaar te zijn. De adverteerder kan er bijvoorbeeld voor kiezen om in de eigen site een reviewsysteem te bouwen. Daarnaast kunnen adverteerders samenwerken met review partijen zoals NederlandReview.nl<\/a>, Trustreview<\/a> of Consumenten Reviews<\/a>. Des te beter de reviews, des te hoger de site in de ranking komt te staan. Daardoor wordt de zichtbaarheid van de site groter en het vergroot vaak de gunfactor.<\/p>\n

Nieuwe regels<\/h4>\n

Sinds mei dit jaar is het verboden om nep-reviews te plaatsen.<\/a> Deze nieuwe regel is opgesteld na een onderzoek waarin naar boven kwam dat er veel fraude plaatsvindt met reviews. De reviews moeten nu dan ook gecontroleerd worden op de betrouwbaarheid. Daarnaast mogen partijen de negatieve reviews niet meer verwijderen.<\/p>\n

Trouwe consumenten<\/h4>\n

Door de klimaatcrisis maken steeds meer mensen de keuze om lokaal producten te kopen. Dit is extra gestimuleerd door de Coronacrisis. De steun van de lokale ondernemers is belangrijker dan ooit. Dit is een ontwikkeling waar adverteerders zelf geen invloed op hebben, maar dit zorgt wel voor meer zichtbaarheid. De verbondenheid tussen lokale ondernemers en inwoners, is ook weer terug te zien in de reviews online. Door de positieve reviews en verbondenheid wordt de online zichtbaarheid ook verhoogd.<\/p>\n

Geen budget maar tijd<\/h4>\n

Zoals gezegd wordt de gunfactor steeds belangrijker. Het opbouwen van een gunfactor kost geen bakken vol budget, dit kost enkel tijd. De gunfactor start met het vertellen van het verhaal van het bedrijf, vertel over de passie. Daarnaast is het dus belangrijk om consumenten de ruimte te geven om een review te plaatsen. Al deze stappen zorgen voor een verhoogde zichtbaarheid, ook online.<\/p>\n

Wil jij ook werken aan de gunfactor? Vraag jouw lokale accountmanager naar de mogelijkheden, zoals het aansluiten van extra reviewpartijen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Een gunfactor kan verkregen worden door hard te werken, hetgeen te doen waar je passie voor hebt, de klanten de mogelijkheid te geven om hun recensies achter te laten en hen de ruimte te geven. Voornamelijk bij startende bedrijven is het belangrijk om een gunfactor op te bouwen. Tegenwoordig zijn er steeds meer concurrenten door […]<\/p>\n","protected":false},"author":69,"featured_media":1092550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1092549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nGunfactor steeds belangrijker - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Een gunfactor kan worden verkregen door hard te werken, hetgeen te doen waar je passie voor hebt en klanten een recensie te laten schrijven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradetracker.com\/nl\/wp-json\/wp\/v2\/posts\/1092549\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gunfactor steeds belangrijker TradeTracker.com\" \/>\n<meta property=\"og:description\" content=\"Een gunfactor kan worden verkregen door hard te werken, hetgeen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradetracker.com\/nl\/gunfactor-steeds-belangrijker\/\" \/>\n<meta property=\"og:site_name\" content=\"TradeTracker.com | Affiliate & Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tradetrackercom\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-05T11:58:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T08:36:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/07\/Sadia-1200x600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corp Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Gunfactor steeds belangrijker\" \/>\n<meta name=\"twitter:description\" content=\" Een gunfactor kan verkregen worden door hard te werken, hetgeen te doen waar je passie voor hebt, de klanten de mogelijkheid\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/07\/Sadia-1200x600-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:site\" content=\"@tradetrackercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corp Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/tradetracker.com\/nl\/gunfactor-steeds-belangrijker\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/gunfactor-steeds-belangrijker\/\"},\"author\":{\"name\":\"Corp Admin\",\"@id\":\"https:\/\/tradetracker.com\/nl\/#\/schema\/person\/b2d78fcd1dcd1d654ed6553565577c61\"},\"headline\":\"Gunfactor steeds belangrijker\",\"datePublished\":\"2022-07-05T11:58:26+00:00\",\"dateModified\":\"2022-07-06T08:36:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/gunfactor-steeds-belangrijker\/\"},\"wordCount\":488,\"publisher\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/tradetracker.com\/nl\/gunfactor-steeds-belangrijker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tradetracker.com\/wp-content\/uploads\/2022\/07\/Sadia-1200x600-1.jpg\",\"articleSection\":[\"TradeTracker News\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradetracker.com\/nl\/gunfactor-steeds-belangrijker\/\",\"url\":\"https:\/\/tradetracker.com\/nl\/gunfactor-steeds-belangrijker\/\",\"name\":\"Gunfactor steeds belangrijker - 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