{"id":1092949,"date":"2022-07-12T11:30:36","date_gmt":"2022-07-12T11:30:36","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1092949"},"modified":"2022-07-13T04:21:38","modified_gmt":"2022-07-13T04:21:38","slug":"zomer-redenen-om-juist-dan-te-adverteren","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/zomer-redenen-om-juist-dan-te-adverteren\/","title":{"rendered":"Drie slimme redenen om in de zomer te adverteren"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

Veel bedrijven vragen zich af of adverteren in de zomer wel nuttig is. In de zomer zijn tenslotte veel Nederlanders bijvoorbeeld aan de Spaanse kust te vinden of op de camping en hierdoor zullen zij de online aankopen uitstellen. Het is de zogenoemde \u2018komkommertijd\u2019, maar het tegendeel is waar. Om de volgende redenen is het juist wel heel interessant om in de zomer te adverteren.<\/strong><\/p>\n

1. Meer en langer aandacht<\/h4>\n

De vakantieperiode staat in het teken van ontspanning. Daarnaast is het de periode waarin mensen reflecteren op het afgelopen jaar en zich ori\u00ebnteren op een nieuwe aankoop. Dit kan bijvoorbeeld een bankstel zijn maar ook een nieuwe telefoon. Het is ook de periode dat consumenten leren van de vorige zomer en dit jaar juist wel die airco of hor gaan aanschaffen. Juist in de zomerperiode kan je je als merk laten zien om zo top of mind te worden bij de potenti\u00eble klant.<\/p>\n

2. Dalende kosten<\/h4>\n

In de zomer heb je een hoger bereik en het voordeel is dat dit niet gepaard gaat met hogere kosten. Over het algemeen zijn de kosten in deze periode lager dan in andere perioden zoals de feestdagen. Dit komt simpelweg doordat er minder concurrentie is in de zomerperiode en dat zorgt ervoor dat de gemiddelde advertentieprijs daalt. Slimme adverteerders kunnen dus in deze periode het marktaandeel vergroten tegen lagere kosten.<\/p>\n

3. Sportevenementen tot nieuw schooljaar<\/h4>\n

De zomerperiode staat bol van momenten waar je als adverteerder op kunt inhaken. Denk bijvoorbeeld aan het mooie weer, maar ook grote sportevenementen<\/a> als het EK\/WK voetbal, de Tour de France en de start van het nieuwe schooljaar. Dit zijn allemaal interessante mogelijkheden waar je als bedrijf op kan inspelen op je eigen manier. Affiliates kunnen goed helpen om de actie te verspreiden en de producten te verkopen. Als je een interessante promo hebt dan zal het zich ook als een lopend vuurtje verspreiden!<\/p>\n

In principe maakt het niet uit welk seizoen het is. Zowel de lente, herfst, winter als ook de zomer zijn geschikt om jouw webshop of merk onder de aandacht te brengen middels onder andere affiliate marketing. De zomer blijft een onderschatte periode en kan zomaar de beste periode zijn om jouw huidige maar ook nieuwe doelgroepen aan te spreken. Ben jij benieuwd hoe affiliate marketing je kan helpen in deze zomerperiode? Neem dan contact op met jouw lokale accountmanager!<\/p>\n","protected":false},"excerpt":{"rendered":"

Veel bedrijven vragen zich af of adverteren in de zomer wel nuttig is. In de zomer zijn tenslotte veel Nederlanders bijvoorbeeld aan de Spaanse kust te vinden of op de camping en hierdoor zullen zij de online aankopen uitstellen. Het is de zogenoemde \u2018komkommertijd\u2019, maar het tegendeel is waar. Om de volgende redenen is het […]<\/p>\n","protected":false},"author":69,"featured_media":1092950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1092949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nZomer; redenen om juist dan te adverteren<\/title>\n<meta name=\"description\" content=\"Veel bedrijven vragen zich of adverteren in de zomer wel nuttig is. 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