onze blog<\/a>.\u00a0Maar nu blijkt ook dat het overgrote deel van de ouderen online shopt. Ongeveer vier op de vijf ouderen shopt wel eens online, dit is hoger dan de meeste mensen zouden verwachten. Over de afgelopen jaren is het gebruik van ouderen op het internet sterk toegenomen. In 2018, voor corona, kocht 45% van de ouderen wel eens iets online. Nu is het dus bijna verdubbeld naar 80%. Toch lopen de ouderen nog regelmatig tegen obstakels aan, door webshops toegankelijker te maken nemen deze obstakels af.<\/strong><\/p>\nToegankelijkheid<\/h4>\n
Het aandeel is flink gestegen doordat websites steeds toegankelijker zijn geworden. Bedrijven achter de websites houden meer rekening met mensen die minder goed kunnen omgaan met online devices. Door obstakels weg te halen zijn de webshops dus voor meer mensen toegankelijk. Wel rest de vraag nog wat de overige 20% ervan weerhoudt om online aankopen te doen. In 2025 komt er een wet die websites voor iedereen toegankelijk moet maken.<\/p>\n
Gemak<\/h4>\n
Van de groep die niet online shopt wil 73% eerst het product passen en zien voordat ze overgaan tot aankoop. Een kleinere groep van de mensen die niet online shopt geeft aan dat zij het terugsturen gedoe vinden. Ook supporteren ouderen in het onderzoek graag de lokale ondernemers en shoppen daarom niet online.<\/p>\n
De ouderen die w\u00e9l online shoppen geven aan dat het is vanwege het gemak. Ongeveer 60% van de oudere respondenten gaf aan dat het voor hen om het gemak ging. Een ander deel plaatst ook bestellingen online, omdat ze het niet in offline winkels hebben of ze daar minder goed kunnen vergelijken. Een veronderstelling is dat de snelle stijging van ouderen die online shoppen komt door de coronapandemie. Hierdoor werden ouderen verplicht om online hun aankopen te doen, omdat door de maatregelen alles dicht was.<\/p>\n
Populair<\/h4>\n
Kleding is de populairste categorie onder ouderen. De ouderen bestellen vooral kleding, schoenen en accessoires op het internet. 63% van de aankopen bevat namelijk kleding. Dit aantal wordt gevolgd door boeken met 44% en computerartikelen en elektronica met 35%. Slecht 21% bestelt hun boodschappen online. Sommigen gaven aan dat ze nooit verwachten online hun boodschappen te bestellen. Heel gek is dit niet aangezien de supermarkt voor veel ouderen ook gewoon een uitje is.<\/p>\n
Affiliate marketing<\/h4>\n
Ouderen is een vaak vergeten groep als het gaat om online verkeer en wordt dus ook niet getarget in communicatie-uitingen. Neem contact op met jouw accountmanager om te kijken of het targeten van deze groep relevant is voor jouw campagne en hoe je dit het beste kunt doen.<\/p>\n","protected":false},"excerpt":{"rendered":"
Eerder las je al over de verschillen tussen generaties en het online shoppen op onze blog.\u00a0Maar nu blijkt ook dat het overgrote deel van de ouderen online shopt. Ongeveer vier op de vijf ouderen shopt wel eens online, dit is hoger dan de meeste mensen zouden verwachten. Over de afgelopen jaren is het gebruik van […]<\/p>\n","protected":false},"author":69,"featured_media":1093892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1093891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\n
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<\/p>\n