{"id":1094328,"date":"2022-09-06T16:22:49","date_gmt":"2022-09-06T16:22:49","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1094328"},"modified":"2022-09-06T16:22:49","modified_gmt":"2022-09-06T16:22:49","slug":"specifieke-marketingstrategie","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/specifieke-marketingstrategie\/","title":{"rendered":"Specieke marketingstrategie"},"content":{"rendered":"

\"marketing<\/p>\n

In marketing wordt vaak gedacht dat het makkelijker is om succesvol te zijn door middel van een snelle tip of hack. Hier moet echter wel goed over worden nagedacht, anders zit je straks met een grote collectie aan losse technieken die niet op elkaar aansluiten. Om dit te voorkomen is het belangrijk om gericht te werk te gaan. Dit doe je door middel van specifieke marketing. In dit artikel lees je waarom dat zo belangrijk is en hoe je daarmee aan de slag gaat.<\/strong><\/p>\n

Aandacht trekken<\/h4>\n

In marketing is het AIDA-model een veelgebruikt principe. Dit staat voor Attention -> Interest -> Desire -> Action. De eerste stap hierin is de aandacht trekken van (nieuwe) klanten. Daarna wordt hun interesse gewekt, wordt er gekeken naar de wensen en uiteindelijk wordt er actie ondernomen. Er wordt voornamelijk gekeken naar de laatste stap in dit model, de eerste stap wordt vaak vergeten. In deze bewegende markt is aandacht trekken lastig en juist daarom zo belangrijk om meer focus op te leggen. Een specifieke boodschap voor klanten is een must als het aankomt op aandacht trekken.<\/p>\n

Kies een specifieke niche<\/h4>\n

Het doel van succesvolle marketing is om de juiste boodschap door te geven aan de juiste persoon op het juiste moment. In eerste instantie zou je misschien denken dat het logisch is om een boodschap zo breed mogelijk te delen en iedereen hierbij te betrekken. Focussen op \u00e9\u00e9n specifieke doelgroep lijkt in de praktijk echter beter te werken. Als je focust op een niche is het makkelijker om een gerichte boodschap mee te geven. Je kunt dan goed onderzoeken wat die ene doelgroep voor wensen heeft en hoe je deze kunt vervullen. Ga in gesprek met deze doelgroep en kom erachter hoe je hun aandacht trekt.<\/p>\n

Hoe kies je dan precies die niche? Hierbij is het goed om te kijken naar eigen interesses en passies. Je kunt hier dan met de klant over mee praten en een connectie maken. Als er zelf geen relatie is met de niche zal het lastig zijn hier alles uit te halen. Kijk bijvoorbeeld naar Pin High Golfreizen<\/a> die specifiek focust op golfreizen of Barokspiegel<\/a> die focust op de verkoop van spiegels.<\/p>\n

Cre\u00eber een USP<\/h4>\n

Als de niche en specifieke doelgroep zijn vastgesteld is het tijd om te kijken naar een Unique Selling Point. Dit laat zien wat jij de klant kan brengen en uniek in bent. Nadat je hebt vastgesteld wat de wensen zijn van klanten, kun je met een USP zorgen dat deze wensen worden vervuld en dat de klant niet naar de concurrent wil. Hiermee kijk je ook naar eventuele problemen die klanten hebben. Die zouden ook opgelost kunnen worden door middel van een USP.<\/p>\n

Het gebruik van beeldmateriaal<\/h4>\n

Er worden nog regelmatig stockfoto\u2019s gebruikt. Dit is het meest standaard beeldmateriaal, vaak zonder een specifieke doelgroep. Door het inhuren van een professionele fotograaf kun je beeldmateriaal verzorgen wat zich specifiek op de doelgroep richt. Ook hier kan weer gekeken worden naar wat het profiel is van de doelgroep. Uiteindelijk zijn deze foto\u2019s persoonlijker en zijn van grotere toegevoegde waarde op het product.<\/p>\n

Affiliate marketing<\/h4>\n

Ook in affiliate marketing is het belangrijk om bovenstaande stappen te ondernemen. Met zo\u2019n enorm grote database aan affiliates is het goed om te weten waar je precies naar op zoek bent. Je kunt hier dan ook specifiek promotiemateriaal voor aanleveren en gerichte communicatie is dan ook mogelijk. Ben jij benieuwd naar de mogelijkheden voor deze specifieke manieren van marketing? Neem dan contact op met jouw lokale accountmanager.<\/p>\n","protected":false},"excerpt":{"rendered":"

In marketing wordt vaak gedacht dat het makkelijker is om succesvol te zijn door middel van een snelle tip of hack. Hier moet echter wel goed over worden nagedacht, anders zit je straks met een grote collectie aan losse technieken die niet op elkaar aansluiten. Om dit te voorkomen is het belangrijk om gericht te […]<\/p>\n","protected":false},"author":69,"featured_media":1094329,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"class_list":["post-1094328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"\nSpecifieke marketingstrategie - TradeTracker.com<\/title>\n<meta name=\"description\" content=\"Het hebben van een specifieke marketingstrategie loont. 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