{"id":110883,"date":"2020-05-05T10:53:56","date_gmt":"2020-05-05T10:53:56","guid":{"rendered":"https:\/\/tradetracker.com\/?p=110883"},"modified":"2022-06-02T11:41:42","modified_gmt":"2022-06-02T11:41:42","slug":"publisher-spotlight-woonhome-nl","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/publisher-spotlight-woonhome-nl\/","title":{"rendered":"Publisher Spotlight: Woonhome.nl"},"content":{"rendered":"

\"\"<\/p>\n

TradeTracker stelt regelmatig verschillende publishers in de spotlight om hun verhaal te doen. Dit keer in de publisher spotlight, Donny Skopp van Woonhome.nl<\/a>.<\/p>\n

Wat is het verhaal achter je site \/ business?
\n<\/strong>Woonhome is door twee broers (Don & Ray) opgezet in oktober 2012. Wij misten een een plek waar je bijzondere en uniek interieur items kon vinden. Dus daarom hebben we een online plek ontwikkeld waar vintage \u00e9n nieuw design samenkomt aangevuld heel veel wooninspiratie.<\/p>\n

Waarom ben je ooit begonnen met affiliate marketing?
\n<\/strong>We ontdekten dat je met affiliatie marketing op een makkelijke manier een compleet aanbod kan bieden en geld mee kan verdienen.<\/p>\n

Waarmee onderscheiden jullie<\/strong>?
\n<\/strong>Kwaliteit van aanbod. Voorbeeld: toen we begonnen boden we ook unieke vintage design producten waar we nog erg gek op zijn. Verder zijn we erg kritisch op de producten die bij ons live staan. Is het een duurzame toevoeging aan het interieur? We doen zelfs een handmatige checks en steekproeven of de producten wel matchen met de kwaliteit die wij voor ogen hebben. <\/strong>Verder bieden we vanaf het begin al heel veel wooninspiratie en hebben we een hele goede redactie met tekstschrijvers en contentmakers.<\/p>\n

Wat maakt jullie uniek t.o.v anderen in jullie segment?
\n<\/strong>We zijn echte interieurfans. Dat komt terug in de wooninspiratie die we bieden en het kwalitatieve aanbod dat we nastreven.<\/p>\n

Welke ontwikkelingen verwacht je binnen affiliate marketing anno 2020?
\n<\/strong>We zien een verbreding in het productaanbod bij steeds meer bedrijven. Waar je voorheen nog speciaalzaken zag. Uitdaging blijft om een uniek aanbod te kunnen bieden. Je ziet overigens ook een tegentrend. Nieuwe speciaalzaken die van alles kunnen bieden (zowel producten als informatie) rondom een nicheproduct. Ook zal er nog een tweede eindspurt komen van het aantal bedrijven dat zich nog meer gaat richten op online verkoop, omdat het minder afhankelijk wil zijn van fysieke winkelverkoop.\u00a0 Wij verwachten dat meer bedrijven de focus op online gaan richten en dan is affiliatie marketing op kwalitatief goeie publishes een mooie mogelijkheid voor meer exposure.<\/p>\n

Welke trends heb je de afgelopen jaren waargenomen in jouw segment?
\n<\/strong>Het interieursegment draait om trends,. Dit maakt het interieur segment ook juist zo leuk. Wij spelen in samenwerking met onze adverteerders in op de trend van dat moment. De seizoenen hebben uiteraard een grote invloed op het aanbod en daar spelen we creatief op in.<\/p>\n

Waar berust jouw keuze voor de promotie van een campagne op?
\n<\/strong>De keuze voor een campagne bekijken wij zorgvuldig. Belangrijkste is de kwaliteit van het aanbod en of het aanbod aansluit bij onze visie Is het een aanvulling op een interieur of huis? Dan past het ook in ons aanbod.<\/p>\n

\u00a0<\/strong>Wat is voor jou de adverteerder waarmee je het best samenwerkt en waarom?
\n<\/strong>Wij werken heel goed samen met adverteerders waarvoor we veel breder online marketing kunnen inzetten en de mogelijkheden op Woonhome.nl kunnen benutten. Zo proberen we rondom de producten context te cre\u00ebren met wooninspiratie en verhalen. Je ziet dat dit veel beter werkt in de uiteindelijke aankoopbeslissing.<\/p>\n

\u00a0<\/strong>Wat kunnen we in de nabije toekomst van je verwachten?
\n<\/strong>We zijn altijd op zoek naar manieren om het aanbod van adverteerders nog beter aan te sluiten op de vraag van onze interieurfans. Wij blijven daarom altijd bezig met het verbeteren van Woonhome. Zowel het aanbod van producten, inspiratie plus gebruiksgemak.<\/p>\n

Wij willen Donny bedanken voor zijn tijd en het delen van zijn ervaringen in affiliate marketing!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

TradeTracker stelt regelmatig verschillende publishers in de spotlight om hun verhaal te doen. Dit keer in de publisher spotlight, Donny Skopp van Woonhome.nl. Wat is het verhaal achter je site \/ business? Woonhome is door twee broers (Don & Ray) opgezet in oktober 2012. Wij misten een een plek waar je bijzondere en uniek interieur […]<\/p>\n","protected":false},"author":69,"featured_media":110968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1302,10959,1297],"class_list":["post-110883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate","category-partner","category-shopping"],"yoast_head":"\nPublisher Spotlight: Woonhome.nl - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"TradeTracker stelt regelmatig verschillende publishers in de spotlight om hun verhaal te doen. Dit keer in de publisher spotlight, Donny Skopp van Woonhome.nl. Wat is het verhaal achter je site \/ business? 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