{"id":1115935,"date":"2022-11-26T17:57:44","date_gmt":"2022-11-26T17:57:44","guid":{"rendered":"https:\/\/tradetracker.com\/?p=1115935"},"modified":"2022-11-26T17:57:44","modified_gmt":"2022-11-26T17:57:44","slug":"luxeproducten-in-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/tradetracker.com\/nl\/luxeproducten-in-affiliate-marketing\/","title":{"rendered":"Luxeproducten in (affiliate) marketing"},"content":{"rendered":"

\"Luxeproducten\"<\/p>\n

Wanneer het op luxeproducten aankomt is het geen geheim dat het merk en de branding een belangrijke rol hebben. Zelfs in de tijden van recessie zijn er bepaalde merken die nog steeds fors zijn gegroeid. Voor dit soort fascinerende ontwikkelingen is het goed om terug te gaan naar de oorsprong, want wat zijn luxeproducten nou precies? In dit artikel meer over het aanbieden van luxeproducten via affiliate marketing en wat wij hier terugzien.<\/strong><\/p>\n

Wat zijn luxeproducten?<\/h4>\n

Luxeproducten zijn ook wel producten die in eerste instantie vallen onder \u2018speciality goods’. Dit zijn artikelen die niet nodig zijn als eerste levensbehoefte maar meer in de wens voldoen om status te verkrijgen. Voorbeelden hiervan zijn bijvoorbeeld horloges en sieraden maar ook producten zoals een iPhone of een sportwagen. De typische koper van deze producten zijn tussen de 25 en 44 jaar oud maar als je meer richting de ultra-luxe gaat, dan is de gemiddelde koper een stukje ouder.<\/p>\n

Wat is luxemarketing?<\/h4>\n

Het vermarkten van luxeproducten die de consument niet als noodzakelijk beschouwt maar het leven wel makkelijker maken, is ook wel luxemarketing. Luxemarketing speelt vaak niet in op logica, emotie blijft leidend bij de verkoop van deze producten. Content en blogpublishers lenen zich dan ook perfect voor de verkoop van luxeproducten.<\/p>\n

Wat hierbij opvalt is dat er menig luxe merken zijn die het bovengemiddeld goed doen in tijden van recessie. Een grote rol hierin is de globalisering en de opkomende rol van e-commerce. Dit maak het mogelijk om op andere markten te focussen.<\/p>\n

Luxeproducten die tegendraads werken<\/h4>\n

Het valt daarnaast ook op dat bepaalde producten juist goed verkopen in de markt met een teruglopende economie. Dit is goed te zien met de lipstick-index<\/a>. Deze index laat zien dat consumenten eerder geneigd zijn kleine, luxe-items te kopen, om het status gevoel te blijven houden. Voor de cosmeticamarkt is het nu dus extra interessant om in te spelen op de behoefte aan deze producten.<\/p>\n

Luxeproducten in (affiliate) marketing<\/h4>\n

Bij luxemarketing gaat het om het vertellen van verhalen, het verhaal achter de producten. Door middel van engagement en het onderhouden van klantrelaties maak je van jouw klanten fans.<\/p>\n

Het zijn aspecten van reclame en marketing die op verschillende manieren samenkomen om zo de producten te verkopen aan be\u00efnvloedbare consumenten. Dit maakt deze branche toch een van de leukste branches van marketing, omdat het allesbehalve logisch en simpel is.<\/p>\n

Benieuwd hoe jij affiliate marketing kan inzetten voor luxeproducten? Neem dan contact op met jouw persoonlijke accountmanager.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wanneer het op luxeproducten aankomt is het geen geheim dat het merk en de branding een belangrijke rol hebben. Zelfs in de tijden van recessie zijn er bepaalde merken die nog steeds fors zijn gegroeid. Voor dit soort fascinerende ontwikkelingen is het goed om terug te gaan naar de oorsprong, want wat zijn luxeproducten nou […]<\/p>\n","protected":false},"author":69,"featured_media":1115936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8314],"class_list":["post-1115935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradetracker-news-nl"],"yoast_head":"\nLuxeproducten in (affiliate) marketing - TradeTracker.com | Affiliate & Performance Marketing<\/title>\n<meta name=\"description\" content=\"Wanneer het op luxeproducten aankomt is het geen geheim dat het merk en de branding een belangrijke rol hebben. 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